
Vlad Chubakov
@v_chubakov
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Associate Director, Programmatic at Delve Deeper. Curious about everything AdTech/Programmatic related. Author of @101programmatic
Joined February 2024
RT @101Programmatic: Marketers are blind to the trap of only capturing existing demand, just recycling the same “warm” pool until returns v….
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RT @101Programmatic: TTD vs. SSPs: the reseller debate, from a buyer’s lens. From a buyer standpoint, I like this move. It makes me more co….
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RT @101Programmatic: Too many marketers still treat ads like a silver bullet. Ads don’t live on their own. They sit on top of your marketi….
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RT @101Programmatic: Do we talk enough about smaller players in AdTech?. Under one of my posts on X, someone pointed out that people don’t….
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RT @101Programmatic: 🔴 The Biggest Mistake I See in Programmatic Strategies (and Digital Marketing Overall). Marketers tend to scale retarg….
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RT @101Programmatic: Excited to join the @adnauseumshow this Thursday at 4PM EST! Join us this Thursday!.
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RT @101Programmatic: In the last few quarters, I keep seeing the same headlines after TTD earnings: ‘Amazon is winning,’ ‘Google has O&O,’….
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RT @101Programmatic: TTD earnings report - what’s going on?. I see a lot of takes out there about why TTD’s stock price dropped after their….
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RT @101Programmatic: Why Most Programmatic “Tests” Fail Before They Start. If you're thinking, "Should I test programmatic?" - most likely,….
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RT @101Programmatic: It’s 2025 and most adtech pitches still aren’t personalized. I get pitched every day. Most of them - a waste of time.….
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RT @101Programmatic: Google just announced it’ll start using AI to predict user age - and apply ad restrictions if it thinks someone is und….
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RT @101Programmatic: Top 3 ways to drive incremental revenue with discounts:. 1. Target Safari users.2. Run audio ads and podcasts.3. Run C….
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RT @101Programmatic: Is TTD KOA still the best AI assistant in DSPs?. All DSPs claim to have AI assistants. But which one’s actually the b….
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RT @101Programmatic: Not All Post-View Conversions Are the Same. Post-view platform conversions are often criticized for not reflecting rea….
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RT @101Programmatic: Google Privacy Sandbox - what’s actually going on?. Feels like everyone stopped talking about Privacy Sandbox. Is it….
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RT @101Programmatic: Some buyers still test landing pages in programmatic. But most people never click - so don’t treat it like PPC. Use i….
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RT @101Programmatic: 🌳Major DSPs 'decision tree (July 2025 update):. ✔️ Want to run YouTube at scale? → DV360 .✔️ Want YouTube + other chan….
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RT @101Programmatic: I think TTD SP500+ is a great product for less sophisticated buyers. It helps cut low-quality sites and focuses spend….
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RT @101Programmatic: Thanks for sharing @duncanwc !. For those who don’t know - I share practical tips and insights for media traders in my….
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