Sustainability reports are everywhere — but how many can actually be trusted? That’s why we launched @truMRK: an independent review and transparency score designed to bring rigour, clarity, and accountability to your next sustainability report. #Transparency #ESG #truMRK

We often talk about what happens when sustainability comms go wrong. The greenwash. The backlash. The silence. But what about when it works? When communication is clear and honest, people move faster. Trust grows. Decisions get made. Real progress happens. Our new piece, What

Rethinking reporting in the age of AI. If reporting is meant to build trust, we need to keep its purpose clear: facts from people, not machines. Smart thoughts from Claire Bodanis: https://t.co/oTmTKiZhE0 #TransparencyMatters #TrustedCommunication

@theagcharter was at @BlueEarthSummit this week, represented by our Council Member Karen Revel-Chion. 🌍 A highlight for Karen was meeting fellow advocates for responsible communication, including Zoe Duvall (pictured) and Alexandra French from Xampla. Conversations like these

Calling all Manchester and North West sustainability and comms contacts 👋 Our founder, Charlie, will be speaking next week at "From retrofit to reputation" — a free breakfast session at @sister_mcr, Renold Building on Tuesday 14 October, 8:30–10am. We’ll explore how the

These days, it takes real courage to open up your communications to scrutiny. And even more to prove you’re doing it right. These organisations have done just that. They’re the first to be fully certified under @theagcharter: 👏 Hattrick | B Corp™ certified 👏 @BacktoEarthLTD

Singapore just raised its bar on greenwashing. Mark (Moshe) Segal at @EsgToday reports that the country’s Competition and Consumer Commission of Singapore (CCS) has joined other regulators worldwide in requiring environmental claims to be clear, specific and backed by proof.

What a day in London. It started with @GlobalERM's session on how to effectively communicate sustainability. Thank you Iona Chadwick for pulling it together and Emily Luscombe for hosting so thoughtfully. The panel was excellent and brought an interesting mix of perspectives

Trust in sustainability is slipping. This new @edie piece shows why: too many brands are making claims without showing real proof of progress. And when promises don’t match reality, people stop believing. 👉 https://t.co/PKOP7f5a0W That loss of trust is dangerous. We can’t

What advice would you give your 14-year-old self? In this new episode, @MarkGoyder, founder of @Tomorrows_co, talks about purpose, failure and the future of business. He also shares why he tells young people to look beyond the “factory version” of education and reconnect with

We had the pleasure of meeting @SallyF3 of @UniofExeter yesterday. We talked climate storytelling and she gave me her two books, We Are the Possible and We Are the Ocean. Supported by @metoffice, @ngBritish, @ahrcpress and others. They’re full of hope, and reminded me how

Our founder, Charlie, will be speaking at @BeMarketingKind on 1 October — exploring how brands can build trust in their sustainability communications and why it matters now more than ever. 👉 Find out more and join the conversation here: https://t.co/Ctyjkw6sHm Thanks to

Have you ever realised the work you’re good at isn’t the work that fulfils you? Our founder, Charlie Martin, spent almost a decade in agency life, working with great people and telling some great stories. But over time, as many communications professionals discover, he realised

The question we get asked most often by prospective signatories is about how @theagcharter came to be. People seem interested in what inspired us and the first steps we took. It's a story we haven't fully shared - until now. So, we’ve put it all down in an article that takes

Meet our newest @theagcharter signatories - each raising the bar in their own sector: 👉 @KarndeanFloors AU NZ (flooring manufacturer) has published their Green Claims Policy here: https://t.co/xqFRClRUFS Thanks to Christine Weaver and Anita P. for leading the work - and to

👋 Welcome to @ResponsibleEdge — the podcast that explores what it really takes to grow ethically, lead responsibly, and communicate with transparency. 🎙 Join host Charlie Martin as he sits down with senior professionals and industry leaders to unpack the headlines and hard

Why are so many built environment organisations holding back on sustainability communications? Join us on 30 July for @FuturebuildNow’s Connect365 webinar, where our founder Charlie will explore the answers with @hurns and @malincunningham, sharing insights from the Green

“Silence isn’t a long-term strategy,” says our CEO Charlie Martin — and that’s the takeaway from our new piece reflecting on last week’s Green Claims Pulse Survey findings, delivered in partnership with @FuturebuildNow, @Carbon_Literacy, and Hattrick. Greenhushing is real — but

A notable moment for @theagcharter last night, as our latest research (created alongside @FuturebuildNow, @Carbon_Literacy and Hattrick) on greenhushing in the built environment sparked important conversations for the industry. Big thanks to Pauline, Karen, @HeavenVeronica and

What if accountability doesn’t start with a board meeting… but with how we were raised? On The Responsible Edge this week, Andy Norris of @LiberataUK reminds us: “The habits we form around fairness and responsibility start early—and they show up in every business decision we