Ton Wesseling #measure #experimentation #growth
@tonw
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Trainer / consultant / lead for conversion optimization (CRO), digital experimentation & A/B-testing | Founder of Conversion Hotel and Online Dialogue.
Utrecht, The Netherlands
Joined March 2007
On my way to Gent for the CRO Belgium meetup part 2, run by @els_aerts and @AGConsult. Let's see if I can refill my cup with new insights shared by @endesignonline #chiefbrandingofficer
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Not cool @Vimeo - first telling me my premium account will auto-renew, and then- without any warning - telling me that I've lost 508 of my videos... That was a terrible user experience - why do you want to do that to a happy user of your service? (flow: outdated credit card).
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ONE EXTENSION TO RULE THEM ALL A Chrome extension that will solve all your GA4 problems Introducing the REAL game changer https://t.co/7FyF1QbZuk
#googleanalytics #googleanalytics4
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As an early stage investor, I approve this post.
Something BIG is coming next week. Superweek attendees already know it Now, it's time for the rest of the world to witness February 20th. Subscribe and dont miss https://t.co/2eQj7JnIOj This. Will. Change. Everything. For those who know it, please no spoilers in the comments
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Thank you builders for attending my keynote talk at #howtoweb ! Tomorrow morning I'll be doing a more in-depth 3 hour workshop on digital experimentation in downtown Bucharest. Last minute tickets with a 15% discount here: https://t.co/js0dvob7hA coupon code "CONFERENCE" #growth
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It's a wrap! Congratulations to this year's winners, but also to the nominees and the honorable mentions. You are all helping the experimentation industry with sharing your stories. Thank you. All cases can be found here: https://t.co/TWgsj4JjvZ
#expca2023
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I'm looking forward to this: tonight at 6pm UTC: the Experimentation Culture Awards 2023 broadcast. Two keynotes by last year's winners, 15 nominee interviews, and I'll announce this year's winners. https://t.co/CZwuOzzbOu - register for free access to the live stream #expca2023
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Sometimes opening up Twitter brings a moment of you. I was not expecting this - thank you @fred_pike for making this a happy day. From September I'm available again for new trainings and consultancy. #experimentation #abtesting #cro
If you are the slightest bit interested in A/B testing, experimentation, and CRO, you won’t find anybody better than @tonw. Highly recommend his course.
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I'm hosting the main room today at Emerce Conversion & Analytics in Amsterdam. The schedule can be found here: https://t.co/cR56peODO8
#emerceconversionanalytics #eca2023
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A/B-testen is de belangrijkste methodiek om het effect van veraderingen aan te tonen. Nog hoger in de bewijs hierarchie staan de meta studies naar een groep A/B-testen. Het team van Online Dialogue analyseerde 33 A/B-testen met een "sticky call-to-action":
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Do not use hyper log++ data (aka the interface data of #GA4) when analyzing your AB tests…only use the BigQuery GA4 export as that is the only place you get raw, real, data. - @tonw @supervveek #spwk
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„Eat, sleep, experiment, repeat“ 🧪🔁 w/ the one and only @tonw #SPWK - Check the mentioned A/B test vendor survey & give your valuable input —> https://t.co/p9rSnxwA9X
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Finally we ran a “normal” event again. After the 2019 redesign of Conversion Hotel to The Conference formerly known as.., this was the 1st time we could optimize: a themed focus on connections & conversations. I adore how it evolved beyond my expectations.
conversionhotel.com
This is The Conference formerly known as Conversion Hotel / #CH2022 summary with links to all video summaries, slides, notes, questions and pictures.
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CRO-specialisten opgelet! Dit zijn de trends voor 2023 door Desiree van der Horst & Shirley van Haalem
frankwatching.com
Welke CRO-trends moet je als CRO-specialist in de gaten houden voor 2023? En wat kunnen we verwachten op het gebied van experimenteren?
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10 minuten leesvoer over het eigen gebouwde A/B-test platform bij Kaartje2Go - wat zijn de voordelen en wat zijn de nadelen?
webanalisten.nl
Waarom zou je je eigen A/B-test platform gaan bouwen, als er genoeg partijen zijn die daar al hele complete oplossingen voor aanbieden? Aan de hand van de ervaringen bij Kaartje2go, (…) Lees meer
Mooi leesvoer voor het weekend. Een uitgebreide omschrijving van de historie en de inhoud van het eigen ontwikkelde A/B-test platform van Kaartje2Go: https://t.co/EHKoyreFTk (inclusief screenshots en slides)
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Mooi artikel van @martijnvv over data gedreven besluitvorming bij Adyen. Melody spreekt op het DDMA analytics congres op 13 oktober in Amsterdam en via Webanalisten krijg je 20% korting. Artikel:
webanalisten.nl
Als betalingsverwerker werkt Adyen al sinds haar ontstaan met gevoelige data. Daardoor is Adyen altijd voorzichtig omgegaan met data, op een veilige manier, legt Melody Barlage, Product Manager...
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Me looking nervous in Sweden, on my way to present a paper at the EASE2022 academic conference a month ago. Topic:"The pitfall of not having the right scope for experimentation" You can get it at ACM: https://t.co/FfCT8RTu6Q or download my slides PDF here: https://t.co/kVCKO0xbYK
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July 7th, 8pm CEST. The Experimentation Culture Awards, the third edition: https://t.co/CZwuOzzbOu. Looking forward to host this live virtual broadcast and to learn if keynote speaker Aleksander Fabijan finds the answer to "How do you grow A/B testing?":
experimentationcultureawards.com
The 2025 award nominees and winners are published! Live recording from May 22, 2025, is now available!
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Slido is su much fun to play with at conferences. The top 3 questions were read to @HarrisonAmy by #GMS22 host @morys - but AndRe MoRys did you not spot the subliminal messaging and humour in this serie of questions? Anyhow: I had fun and I do believe the questions were valuable!
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True or False: Experimentation Velocity is Overrated - join this free to attend virtual discussion panel on April 7th 2022 with @els_aerts @bmassey Marianne Stjernvall and yours truly through https://t.co/ITRaSQcmOI
#cro #experimentation #testvelocity
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