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Maintaining a down-home feel while scaling a business is tough. AI offers scalability, but authenticity is key. Learn how to train AI to reflect your personal touch and message. #AI #Authenticity

Companies often create specialized lead roles (Angi, Thumbtack, website forms, Google LSA, Facebook) to optimize lead generation. #leadgeneration #marketing

Tommy Melo emphasizes investing in people he trusts, not just software. People often choose to work with someone they like and trust, even if they could find the same resources elsewhere. #leadership #business

One plumber made $200,000 in his first week using abandoned call reviews. Another user recently reported they 4x'd their reviews. It's more than just a thank you text; it's about seeding the idea of a 5-star review early on. #successstories #businessgrowth

Many business buyers overpay and skip due diligence. Learn how to avoid these pitfalls and secure a better deal for your business. #businessTips #dueDiligence

Understanding the interconnectedness of calls, close rates, service calls, maintenance contracts, unit sales, and revenue percentages is key to scaling a business effectively. A well-defined model can project growth and inform strategic decisions. #BusinessGrowth #ScalingStrategy

A small loan, low debt service, and minimal infrastructure meant overhead was low. The goal? Keep customers happy until a skilled technician could be hired. This allowed for breathing room and growth. #businessgrowth #lowoverhead

A solid HVAC business model hinges on excellent maintenance. Neglecting maintenance and service makes selling new units an uphill battle. Focus on doing maintenance the right way. #HVAC #business

Imagine driving 32 hours straight to acquire a business, only to find out everyone quit the day before. One entrepreneur's wild first day. #entrepreneurship #businessacquisition

Discover the surprising career transition of an entrepreneur who went from managing wine refrigeration to owning a residential HVAC service company. #HVAC #Entrepreneurship

Some people thrive when given autonomy and high-level goals, but bristle under micromanagement. For some, the solution is to create an environment where they are in control. #entrepreneurship #leadership

Creating a platform for passionate women in trades to share their expertise and operational insights, filling a void where they previously lacked a voice. #womenintrades #businessleadership

Businesses can become unstoppable when they bring the community together with their brand. Promoting other local businesses alongside one's own helps to bridge gaps and create a strong bond. #community #brand

To be truly remarkable, a brand must evolve beyond the original 'Purple Cow' concept. It needs to be an outstanding version, something extraordinary that captures attention in a saturated market. #branding #marketing

A brand encompasses mission, culture, and vision. Owners should brand themselves and their businesses. Contractors often miss the opportunity to teach and share their knowledge. #branding #business

Small businesses, this is your moment! Like the internet's early days, AI & automation are leveling the playing field. Even big firms with millions can lack strategic ops. Now's the time to "establish a brand" & win. #AI #SmallBusiness

Many are shocked at the math involved in the trades – it's not just physical work. "You're constantly mapping backwards and forwards," understanding the emotions of technicians AND consumer behavior. #Trades #STEM

Thinking $100 million is the goal? Think bigger. It's just the beginning. What about a billion? The path is there for those who see limitless possibilities. #Entrepreneurship #BusinessGrowth #Entrepreneurship #BusinessGrowth

Many deals look like "dog shit" on the surface, but that's where opportunity lies. It's about finding the turnarounds, not the obviously perfect businesses. #Entrepreneurship #BusinessDeals #Turnaround