Graham Thornton
@thewaynorth
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Founded Change State → acquired by Recruitics | President of Consulting & Growth @Talivity | Changing State of TA podcast | Trails. Burritos. Soon to be Dad.
Bellingham, WA
Joined May 2009
The GEO conversations are heating up. Search is moving from "rank on Google" to "get cited by Claude/ChatGPT/Gemini." For employers: rethinking how careers content gets structured and served to AI models, not just crawlers or job boards. Most companies aren't tackling this
builtin.com
Generative engine optimization (GEO) is the practice of optimizing content to appear in AI-generated answers, shifting focus from search engine rankings to being cited by generative AI engines.
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We're back. The Changing State of TA is now presented by Talivity. First episode: if you're still leading with "AI-powered" as your differentiator, you've already lost the plot. Mark Tomasino and I break down the feedback loop, cut through vendor pitches, and separate signal
open.spotify.com
The Changing State of Talent Acquisition · Episode
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130+ CHROs told @wef what they're prioritizing for AI: mapping impact on workflows, redesigning roles, collaborating with tech teams. What's missing? Buying tools. The priority is diagnostic work, not vendor pitches. Full analysis:
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Verizon processes 1M+ applications. AI handles screening, scheduling, engagement. Recruiters "focus on deepening relationships." Most TA leaders still can't answer: what does that work actually look like? Hour-by-hour? We built teams for tasks at scale. Those tasks just
hr-brew.com
Addressing job seekers’ grievances about AI in hiring is also top of mind.
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What should recruiting actually be when AI handles all the transactional work? New Gem survey: 44% of high-growth cos aren't growing TA teams. They're betting AI bridges the gap. Most orgs haven't figured out the answer yet. https://t.co/QWeoqmcAD8
gem.com
Discover how 200+ TA leaders are doubling down on technology, AI, and process optimization to meet growing demands while keeping their teams lean.
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Deloitte just refunded $440K to Australia for an AI report full of hallucinations - fake citations, made-up court cases. Everyone's racing to use AI faster. Nobody's figured out quality assurance. Critical thinking just became the scarcest skill. https://t.co/YujeC7VpO4
theguardian.com
Partial refund to be issued after several errors were found in a report into a department’s compliance framework
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The value of a company is the sum of all problems it solves. Loved this take from @eldsjal on the latest @davidsenra projects. So many great nuggets in here.
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Everyone's excited about AI agents making recruiters more efficient. That's not what's happening. AI agents aren't making recruiting more efficient—they're exposing that most of what passes for recruiting work today shouldn't exist as work at all. https://t.co/QjOL56nOZO
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Workslop isn't an AI problem—it's exposing that most knowledge work roles were always loosely defined tasks pretending to be jobs. If 70% of deliverables can be AI-generated and nobody notices, the question isn't "how do we use AI better." It's "what was this role actually for"
hbr.org
Despite a surge in generative AI use across workplaces, most companies are seeing little measurable ROI. One possible reason is because AI tools are being used to produce “workslop”—content that...
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I wrote this a while back about the disappearing art of entrepreneurial mentorship. Still thinking about it. Phil Knight cold-called his way into a meeting that became Nike. Would that work today? Or have we optimized connection out of existence? https://t.co/mzgno4gGFL
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Loved listening to @tferriss + @davidsenra discussing the obsessive mindset behind building Founders podcast. Two of my favorite hosts exploring what it takes to create something meaningful. David's point about finding your mission and then executing without overthinking
tim.blog
Interview with David Senra on The Tim Ferriss Show podcast.
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Just saw Matt Choi posted he got into Boston. Sad that someone with a clear pattern of disrespect for running - DQ’d from NYC for e-bikes, one-wheeled film and aid crew disrupting runners at Marquette - gets yet another shot at ruining people’s marathon experience. Boston’s
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Anything @davidsenra puts out is worth the listen. Can’t wait!
Nine years ago, I launched Founders (@FoundersPodcast). Today, I'm launching a new podcast called David Senra. The first episode goes live this Sunday. Subscribe wherever you watch or listen to podcasts. Founders will still come out every week. @scicommedia // @hubermanlab
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My former boss Cecil taught me what genuine leadership looks like - making everyone in the room feel seen. Now he's battling ALS with his first child due this fall. Sometimes we get the chance to support the people who supported us. Be thoughtful. You never know what someone
gofundme.com
Earlier this summer, after experiencing a series of inexplica… Steven Cassell needs your support for Supporting Cecil and Grace through Cecil's battle with ALS
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The best way to make good predictions is to be accurately informed of the things you’re predicting.
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The quality from @hoka has fallen off a cliff. Just returned another pair of Mach 6s, sole literally fell off. Response from Hoka? "Normal wear and tear"... Two of my last three pairs of Mach 6s lasted less than 150 miles. And Hoka has seemingly given up on standing being
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HR Tech reality check from last week: AI isn’t your edge—how you use it is. You don’t compete with companies that don’t use electricity. You won’t compete with those not using AI either. The differentiator is turning hype into ROI. High: Practical examples of implementation
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I’m excited to announce micro1 has raised a $35M Series A, valuing us at $500M. This round was led by 01A with @adambain joining our board of directors. We’re grateful to be partnering with leading AI Labs & fortune 10s, such as Microsoft, to train frontier LLMs. We’re just
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I hung up after talking a founder through a tough situation and realized this is true for all of us: The hardest battles we fight are usually against problems that don’t exist. Think of the late nights replaying what an investor might say. The dread of a competitor’s launch you
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Real candidate feedback = real results. I've been quiet on here lately because we've been hard at work on Voice — our candidate feedback platform that helps companies understand what ALL their candidates actually think, not just the ones they hire or the angry reviewers online.
info.changestate.io
Get real candidate feedback from every applicant, not just hires. Voice's automated surveys integrate with your ATS to track candidate NPS and identify improvement opportunities.
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