The Royals
@theroyals
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We are the Most Interested Agency in the World
Melbourne & Sydney
Joined August 2011
Hey y'all, we joined this platform in 2011 and really enjoyed being part of it. Until, you know, recently. Time for us to sunset this account. See you over at Inst*gr*m and L*nked*n đ đđ
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Getting into bed with @KoalaMattress is always enjoyable. Weâre delighted to have won the @Mumbrellanews Award for real-time marketing for our âopens and closes in seconds" McGowan Sofa Bed campaign. Shout-outs to the awesome Koala and @MarkMcGowanMP for being a great sport.
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A big birthday needs a big message. So we thought that the largest billboard in the Southern Hemisphere would be the best way to celebrate @coopersbrewery's 160-year history. Our 170m-long outdoor tribute made it onto Best Ads this week! https://t.co/YushWbfCV0
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WE'RE ON THE SHORTLIST! Thanks to the @Mumbrellanews awards team for putting us down for Independent Agency of the Year and Best Use of Real-Time Marketing for our work on the McGowan Sofa Bed with @KoalaMattress. Looking forward to the big day on August 4!
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As Australians voted on Saturday, our work for @KoalaMattress had a simple message for the pollies chasing votes. If you're going to lie...do it on one of our mattresses.
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It's an iconic brand that all Australians know. We're pumped to be entering the meat market with @donsmallgoods and going beyond 'Is good' to ... well, you'll have to wait and see.
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Our 'Always Available' campaign for @beyondblue is close to our hearts. That's why we're so happy that our work was recognised as the Best Charity Audio at the Melbourne Advertising Design and Creativity awards, alongside some of the best local work over the past two years.
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Pitching is a fundamental component of building a business - and a part of our industry that isn't going away. So how can we make it more effective for all concerned? The Royals Managing Partner Dan Beaumont has a few ideas, as shared on Mi3 Australia. https://t.co/Qn5LaRCSLK
mi-3.com.au
Preoccupation with revenue growth means agency heads can rarely say ânoâ to a pitch, and that transfers all the power to the buyer, not the seller. The Royals boss Dan Beaumont says that has to...
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âYouâd think theyâd give me one as a sort of promotional opportunity wouldnât you?â Mr McGowan joked. âIt was actually quite a funny ad, I thought.â Our latest for @KoalaMattress:
perthnow.com.au
A furniture company has renamed one of its best-selling sofa beds after Premier Mark McGowan in honour of its ability to âopen and close in secondsâ and âretract at the drop of a hatâ.
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The work that @GuideDogsAUS does is so important for many Australians with low vision or blindness, and we're proud to be named as their strategic and creative partner. We want to raise more awareness of their services, including assistive tech and occupational therapy.đ
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Starting 2022 with a new #mystatebank campaign, âNumbers & Feelingsâ. Life is better when we balance our heads (numbers) with our hearts (feelings). More on the campaign and MyStateâs national expansion strategy by @FinancialReview's @mirandaleigh90
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Our Strategy Director Annie Little gives her expert opinion on the Australian ad campaigns that everyone is talking about for @Mumbrellanews's latest Creative Review. https://t.co/8DPxbNWSoL
mumbrella.com.au
Brand: BrighteCampaign: âBrighte Here, Brighte NowâAgency: Paper Moose Be a member to keep reading Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under...
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What a way to end the year. The Royals made the podium for @CampaignAsiaâs Best Culture award (and were AU/NZ finalists for Independent Agency of the Year and Best Place to Work!). Weâre so appreciative of the team, the clients and the work that got us there. 2022 will be big đȘ
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A win for both the humans of the Royals AND the pets, with our @IvoryCoat partnership. The pet food brand is committed to providing a healthy lifestyle for animals all over the country, and weâre happy to help out our best (furry) mates. WOOF đ¶
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Set your reminder. Tomorrow, December 1, The Royals will be participating in the D&I Census. The Create Space initiative is designed to help support a more diverse and inclusive industry. And we wouldnât miss getting behind a mission this important. @AdCouncilAus
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Calling all sports lovers. @codesportsau has launched. We're proud to have worked with @newscorpaus on the brand creation, design and launch. Get ready to unlock the stories of sport.
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Nothing says that Melbourne is back like a beer-soaked bar mat. đ» https://t.co/oKmazYQpBh
broadsheet.com.au
Aussie brewery Coopers and creative agency The Royals are behind it. Genius, surely-spawned-at-the-pub idea, or waste of perfectly good beer?
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Brendan Tansey, Managing Director of @VikingCruises, is used to challenges - but 2020 held some big hurdles. We chatted about navigating a new normal on Episode 12 of Chunk of Change. Spotify: https://t.co/1vya18Bi91 Android: https://t.co/7Nxj9F27nH Apple: https://t.co/TRsPPQetqs
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We're thrilled to have been appointed as @HowToProspa's strategic and creative agency. It's the beginning of a great partnership with Australiaâs leading online lender to small businesses - and we can't wait. https://t.co/Bze85iQaDX
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