Jessica Piffero
@therealjpiff
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Third-gen Bulldog managing social media for @Fresno_State (she/her)
Fresno, CA
Joined May 2010
Shoutout to the amazing Red Cross volunteers offering hot meals, emotional support, and shelter to wildfire survivors and pets in Southern California. ❤️
“Having my dog, Puff, with me at the shelter means everything.” -Francoise Mira. Our teams are assisting hundreds of people and pets who’ve fled these devastating fires. If you need assistance, our shelters are open and our volunteers are ready to help. https://t.co/5fFcMC5mj4.
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Carla Llamuca and her 4-year-old daughter, Thoa, are among many seeking refuge at a Red Cross emergency shelter after wildfires in Southern California forced them from their home. They fled the fast-moving Palisades Fire after receiving an evacuation notice. Many families at
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Disasters like the ongoing LA fires serve as a reminder for us to be thoughtful and strategic with our donations. Consider a financial donation to a trusted non-profit of your choice, rather than collecting donated goods. From @fema ⬇️
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Many thanks to the hardworking volunteers who are working around the clock to comfort and support these evacuated families. ❤️
#PalisadesFire emergency shelters are located at: - Westwood Recreation Center (1350 S. Sepulveda, Los Angeles, 90025). Domestic pets welcomed & must be in a travel carrier or pet crate. - El Camino Real Charter High School (5440 Valley Circle Blvd, Woodland Hills, CA 91367).
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Normalize thanking the band!
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Last week a very specific side of Twitter erupted: sports social. It was in reaction to a report that the NY Rangers limited the access that their social team had to players and banned them from traveling with the team "due to an incident last spring." I dug into why it matters.
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A few days after the election I got an email from someone who works in social for a large news organization. I've included a screenshot below. It's clear to me that legacy media needs to build a new social media playbook. Let me explain why.
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It's déjà vu all over again
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Misinformation can spread quickly after a disaster, causing confusion and distrust within communities struggling to recover. Unfortunately, we’re seeing this during our response to Hurricane Helene. Sharing rumors online without first vetting the source and verifying facts
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Thinking about my friends and fellow volunteers today, working around the clock to care for communities affected by Hurricane Helene. ❤️ You can help by making a financial donation:
redcross.org
Days after Hurricane Helene’s landfall, communities across the Southeast are reeling from the devastating impact. Roads are impassable, search and rescue operations are ongoing, severe flooding has wiped out towns, and millions are still without power. Nearly 1,400 disaster
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Great social ideas die in overbearing approval processes. In @washingtonpost and @drewharwell's latest reporting on the @KamalaHQ social strategy, the team talked a lot about how they get content approved. Here are a few operational insights for your brand to steal:
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Songs my toddler has been obsessed with so far this week: "Suite: Judy Blue Eyes" by Crosby, Stills & Nash "Psycho Killer" by the Talking Heads "No Scrubs" by TLC
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Social and legal
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🚨 SMMs your week just got a little trickier 🚨 Meta is introducing views as the primary metric across all formats
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I don't want to place an online food order, I just want to look at the menu!
What’s the most boomer complaint you have?
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