Steven Y. Choi
@stevenchoi
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"Yeah, I’ve never wanted to be the star player or nothing. I just wanted to be on the team bus after the game making jokes."
New York
Joined April 2008
I'm convinced that there are a ton of people who wind up in adtech or martech marketing simply because it's easiest to market to people who spend time in similar channels/forums/spaces as they already do.
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I really do appreciate that Apple's support line gives you the option for silence, or various types of music, instead of solely bonking you over the head with default earworms.
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Shocked to see so many L takes in my timeline about the halftime show. Watching Kendrick be absolute king petty was all I’ve ever wanted.
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Just never knew it could be this good.
Saquon Barkley is now over 1,500 rushing yards this season! 🔥. It's Week 13.
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There’s a new format of ad serving here on Twitter where the ad magically is inserted into the timeline out of nowhere. It’s incredibly frustrating - I’ve inadvertently clicked repeatedly, either scrolling or trying to expand a tweet, and I have to think that’s the point. Cheap.
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But if they’re diving into the comments and sparring and discussing, then I know they’ve ALSO internalized the playbook and are making a concerted effort to move the discourse forward. Then I take note and see if their company is hiring product marketers.
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At this point if I see an adtech CEO start popping off on LinkedIn or Twitter with thoughtful posts regarding current industry trends I just sorta assume they’re working with @joe_zappa.
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I wish ad tech companies would spend just a touch more time contemplating whether or not . 1) we need another duplicative half measure solution that they’ll bake off and .2) whether they actually have a right to win in this area.
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And the big gains in productivity always seem to come from outsized returns vs reducing the marginal costs.
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The biggest criticism I have of most B2B AI application so far is that it doesn’t augment a 1x employee to now be a 1.5x or a 2x employee. It kind of just allows you to replace some 0.25x employees? But the disruption and change management doesn’t make that tradeoff compelling.
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And then when you hit the hyper fracture we’re headed towards, I just don’t know how you consolidate effective media spend and measurement across the buys? . Like are there brands (non-CPG) out there advertising with 5+ RMN’s?.
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Like, the fundamentals for CPGs make sense to partner with RMN’s. Data poor gets helped by data rich. Plus they’ve always been disintermediated from their consumer. But that can’t possibly be true in every sector can it?.
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What is the incremental value of each new commerce media network? How tf do media buyers organize their plans rn? With each new hyper niche it feels like the value of programmatic media (f-capping, unique reach, optimizing in real time towards performant audiences) gets eroded.
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Today was my final day at LiveRamp - super proud of what we accomplished over the last couple of years in the business, but definitely relieved to be moving on. Going to enjoy my extended pat leave for as long I can tho.
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More on the big weird shift at Nike @Myles_Younger . Brand matters, and they’ve lost sight of theirs.
Inside Nike’s Big Marketing Vibe Shift. “What I saw from Nike during the Olympics was not simply marketing,” said John C Jay, former ECD of Wieden+Kennedy. “I think what we witnessed was Nike in the process of an inner search for its soul. a brief for all actions to come.”
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I try to be sober-minded about it, saying that the Medicis patronage obviously influenced large swaths of the Catholic church & Italian government, and that isn't too dissimilar from Andreesen & Horowitz being vacuous twits but. man, tough to keep optimistic about it lol.
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