It's ironic that the only thing more annoyingly invasive than display ads is cookie policy opt-outs.

Unpopular opinion: "Unless someone takes action immediately the ad fails" isn't a great way to approach advertising.

Was thinking how funny it would be if Elon Musk renamed Twitter after himself, and while "Musker" has a nice ring to it, "eLoner" feels eerily a propos.

"Ad agencies are still part of the world of advising businesses... a type of management consultancy... ad agencies have a unique burden because they are speaking to people... they are a face... they are more overt vs covert (compared to consultancies)" - @asylvain #4AsStratFest

"As consultants our job is to help clients see the truth... influence... sway them... help them understand why they should look at something a certain way" - @asylvain #4AsStratFest

It is insane to me that healthcare providers still send bills in the mail.

Still waiting for that weapon tech that has to detect 2 X chromosomes to fire.

Normalize #brainbreathing for #thinkwork.

Is the "Fiona Fire Truck Song" from Gecko's Garage actually a @spacebanduk B-side?

If your internal teams and agencies don't share a unified theory of how #marketing / #marcomms fundamentally works... buckle up... because your conversations around #effectiveness and #measurement are going to get #awkward.

We talk a lot about distinctive #brand assets—logos being a prime example. How recognizable/unmistakable your #logo is indicates how big your brand is. In #ag, there's a mix of legacy brands and newcomers. We wanted to see which were the most recognizable. So we made a quiz. 👇

KPIs are just the metrics you're tracking because they are signs of progress towards those objectives and that overarching goal. (6/6)

Your goal is what you're ultimately trying to accomplish. Objectives might be specific outcomes or results that need to be achieved in order to reach your goal. (5/6)

Take for example point of sale surveys: Ideally, they can be a measure of the customer experience. But if they are turned into a goal for employees, it can result in "survey begging" which can actually have a negative effect on the customer's experience. (4/6)

To treat a KPI as the goal can often incentivize undesired behavior, and results. (3/6)

KPIs are (and by definition, should be) causally related to a goal (i.e. a KPI is literally an indicator of progress towards your goal—it's a sign things are working), but they aren't the goal itself. (2/6)

Not sure who needs to read this today, but *KPIs ARE NOT GOALS*. 🧵 (1/6) #goals #kpis #measurement

These cut deep

"Mark unread" in @SlackHQ is really just playing a trick on your future self, every time.

Every non-profit rn... #nonprofits #Charity #taxdeduction