Steve Pratley
@stephenpratley
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Chief Email Officer
What to send next 📨 ➡️
Joined March 2008
This why the CMO and CFO will never get along.
Occupations with the highest scores and lowest scores on the Big Five personality traits, delayed gratification, mental health, risk-taking, and self-efficacy. [Link below.]
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RT @Thomas_Salamus_: If this gets 100 likes I will post "Imagine calling yourself a marketer and getting mad about the Sydney Sweeney jeans….
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Most people don't even know the right questions to ask, and more importantly the right context to give AI so you get results that suit your own situation.
Real question:. Why would anyone buy a course when you have AI and YouTube?. Genuinely curious.
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Always the same cycle. Investment needs revenue.Ads seem an easy plug in.Ads need eyeballs.Easiest way to eyeballs is drama.Platform turns to rage-bait. Then another holier-than-thou startup launches claiming to have broken the cycle.
Ad business model always wins. VCs got to get their returns on this weeks $100M investment into substack ($1.1B valuation).
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LinkedIn has become like a shit version of Bladerunner. Bots everywhere, but none of them are hot.
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“There’s definitely a ton of security risks in this but, well, YOLO”.
Today we launched a new product called ChatGPT Agent. Agent represents a new level of capability for AI systems and can accomplish some remarkable, complex tasks for you using its own computer. It combines the spirit of Deep Research and Operator, but is more powerful than that.
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The UI is simply untouchable.
stevepratley.com
A form for gathering video testimonials using a custom field I built for Gravity Forms
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Senja competitor built with Claude in about 30 minutes. Now I just need to raise $44k to buy testimonials dot com.
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I’ve been in the doldrums for what felt like weeks, thought I’d completely lost my mojo. Then in one day I built a plugin for collecting video testimonials and most of a system to manage the content campaigns at our agency. Solved a bunch of other issues that have been hanging.
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I never put my phone on airplane mode on a real plane though. Explain that to me.
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Sometimes I put my phone on airplane mode just to feel like I’m going on holiday.
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If you feel the need to send a survey, you’re not having enough 1:1 conversations in your market.
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Closed out the season with an Anglo-American final at Henley Masters. 🇺🇸🇬🇧🚣.Took the L, but in one of the fastest races of the day.
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People say impulsive shopping is a bad trait,.but do enough research and you can justify a Sony FX3 for Zoom calls.
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Email is a relationship building tool. If you send emails from noreply@ , you 're the tool.
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If someone is happy to wait a month before you solve their problem, it’s not a real problem.
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Become a better email marketer in 5 minutes. Get my top 5 tips to make faster sales with email:.
stevepratley.com
Making Marketing Machines
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The idea that someone is waiting all week to get your emails is boomer-inspired BS. Make your email series bingeable.
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