RT @uzh_ikmz: We’re hiring! @mss7676, @daniela_mahl, and @sophia_c_volk offer a #PhD position in their @snsf_ch-funded project “#ScienceCom….

Heute startet die 30. Tagung der #DGPuK FG PR/OrgKom an der @FU_Berlin mit 17 Vorträgen zu «Strategische Kommunikation in der Politik und das Politische in der strategischen Kommunikation» 🎉.Los ging es mit einer spannenden Keynote von Øyvind Ihlen zur «black box» des Lobbying.

Come work with us on🌟Artificial Intelligence🌟at the nexus of #scicomm #stratcomm #sciencejournalism and #audience research in our new project (👉. @mss7676 @daniela_mahl & I look forward to applications for a PhD position (4 years, 80%) at @UZH_en .👇.

RT @SGKM_SSCM: 🎓Have you completed your PhD thesis in communication and media research in the past ten months or are you about to do so❓.Th….

🌟Extremely excited and grateful that our new project on #AI is funded by @snsf_ch🌟.@daniela_mahl @mss7676 & I will dive deep into how #AI is changing science communication from the perspective of communicators, intermediaries and audiences👉🔜 2 #PhD ads.

📢 New publication in @SciPublic🥳. We examine how #ChatGPT portrays science-related topics like #climate change, #vaccinations or the #replication crisis by conducting “simulated interviews” and combining #qualitative + #computational analyses. For more👇

RT @JsciCOM: An essay about #evaluation in #scicomm by @sophia_c_volk & @mss7676 – taking stock of current literature and reflecting on ‘go….

Thanks again for the invitation to the symposium “Evaluations in Science Communication” organized by the Munich Science Communication Lab (#MSCL) and the #ImpactUnit by @wissimdialog, where we were able to present and discuss our work from @uzh_ikmz!.

We hope this essay will spark discussion among practitioners, professional associations, research institutions, and funding bodies on how to move science communication evaluation forward.

We outline seven directions for advancing evaluation practices and research:.🎯 More and better evaluations.🎯Increased demand and support.🎯Shared standards.🎯Refined impact measures.🎯Capacity building.🎯Ethical evaluations.🎯Open data.

We identify four gaps in current evaluation practices:.1️⃣Evaluation are infrequent & hardly ever holistic.2️⃣ Evaluations mostly use simple methods & easily quantifiable metrics.3️⃣ Summative evaluations dominate.4️⃣ Evaluations rarely reveal who was reached & if comm. was suitable.

📢  New publication on the current state and future of science communication evaluations out in @JsciCOM 👉 . In this essay, @mss7676 and I first systematize requirements for conducting rigorous #evaluations and then take stock of the literature. 👇.

🙏The research was supported by the @snsf_ch as part of a larger project on changes in #universitycommunication (👉 .

💡 Methodologically, our approach and operationalization is applicable not only to X/Twitter and universities, but also to other platforms and organization types - e.g., corporations or parties, where employees serve as corporate #ambassadors or politicians as party #influencers.

🔎 Empirically, we conduct a quantitative content and social network analysis of more than 600 Twitter accounts publicly associated with our case university. We analyze WHO the voices are, HOW the different voices interact, and WHAT topics the voices communicate about.

🗣 Conceptually, we suggest a typology distinguishing 8 voices based on their representational role (official vs. not official voice), hierarchical embeddedness (central vs. decentral voice), type (institutional vs. individual voice), and affiliation (current vs. former voice).

Together with @DnVglr @Silke_Fuerst @mss7676, we developed a systematization and an empirical description of the many voices surrounding a case university - our own @UZH_ch / @UZH_en - on X/Twitter.

📢 New pub in @SciPublic:.Not only official ("corporate") accounts communicate on X on behalf of universities, but also institutes, labs, professors or PhDs. However, the various #voices surrounding «plurivocal» universities have hardly been researched. 👉

Mehr über das Projekt, das vom @snsf_ch gefördert wurde 👉 .Herzlichen Dank an @pr_magazin für das Interesse am Thema #Hochschulkommunikation!.

🔎 Welche Hintergründe und Rollenverständnisse haben Hochschulkommunikator:innen? .🔎 Wie steht es um die Professionalisierung der Kommunikation? .🔎 Wie haben sich Zielgruppen und Kanäle verändert? 🔎 Ist die Kommunikation strategischer geworden, und wie wird sie evaluiert?.