What we've learned from our customers about marketing and sales during a time of extreme uncertainty.

We’ve found that brand sponsored content typically performs worse on TikTok, even on popular creators’ profiles, because the Gen Z #content consumers are more aware and unphased by ads, so be subtle and not salesy.

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As we climb through this #TechnologyStack, it’s easy to lose sight of the key to success — to connect human-to-human and develop long-term, win-win relationships that foster business growth.

It has been estimated that around 5 to 10 percent of all #Twitter users are bots and that these accounts generate about 20 to 25 percent of all tweets posted. This really messes up your KPIs.

Blocking employees from sharing on #SocialMedia is a huge missed opportunity for the brand. That's because 98% of employees use at least one social media site for personal use, of which 50% are already posting about your company.

3. Add clarity to your messages. Clearly define your #TargetAudience so you can speak to them in a way that resonates with them. Once you do that, you can efficiently reach the right people and turn them into customers.

Although consumers want a deep relationship with #brands, they aren’t comfortable with companies knowing everything about them. Too much contact is seen as invasive (at best) or creepy (at worst).

From this month forward, almost all visa applicants looking to travel or immigrate to the US will have to list five years worth of #socialmedia profiles on their visa applications.

There is currently a major shift in social from text to image-based conversations. Images and videos are now the dominant format for branded social #content with 80% of marketers using visual assets in their #socialmedia marketing.

Narcissism, envy spiraling and low self-image can all stem from staring at Like counts. They’re a constant reminder of the status hierarchies that have emerged from #socialnetworks. At some point it stopped being fun and started to feel more like work.

Here's a list of the 11 most popular News Services apps based on user traffic.

If you want your #content marketing efforts to bring results, know your audience. Understand why are you creating a particular piece of content and what’s in it for the person that will be seeing it.

Whoever is 'the vice of the customer" has to have an intimate knowledge of who the customer is and why they do business with your company. They must know what pain your company is solving for the market.

Finding the Starting Point for your Path:.Whenever we start a new program, we always start with the same simple questions: . What are you selling? .Who is the target buyer? .What is their compelling reason to buy? .Why is your product the best alternative?

“To achieve an even greater level of success, sales professionals MUST pay attention to their online presence. You MUST build upon your online reputation just as hard as you build your offline reputation.”

“Too many marketing initiatives seek to lock down expected #ROI as a prerequisite for even getting started, which is the opposite mindset of the Agile approach.”

“The only way to capturing the true value of #SocialSelling is to make it consumable for your sales team. You should provide a process that enables your salespeople to engage without it monopolizing their time. ”

Social Sales enablement can shorten the length of sales cycles, increase conversion rates, and provide deeper insight into your marketing impact through #SalesEnablement technology.”

SocialRep began adapting some of the Agile methods our engineers were using to improve our sales and #marketing programs, and we learned something important that we now strive to impart to all our customers and end users.

“Content is central to creating awareness, generating leads, and increasing conversions. Sales reps struggle with #content that presents relevant information at the right time and will resonate well with the buyer.”