Smith & Harroff
@smithharroff
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Marketing & communications agency located in the heart of Old Town Alexandria. Est. 1973.
Alexandria, VA
Joined August 2013
Sam Altman sat down with head of TED Chris Anderson to unpack the promise and peril of superintelligence. If AI becomes an extension of ourselves, here's hoping it picks up our best ideas—not just our typos. https://t.co/OcUunItHiF
#AI #ChatGPT #Innovation #Leadership
ted.com
The AI revolution is here to stay, says Sam Altman, the CEO of OpenAI. In a probing, live conversation with head of TED Chris Anderson, Altman discusses the astonishing growth of AI and shows how...
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ICYMI - This 5-part audio series delves into navigating challenges and communicating effectively during difficult situations with very high stakes.
smithharroff.com
This 5-part series is about navigating challenges and communicating effectively during difficult situations when your organization’s credibility and reputation – even its very future – are on the...
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What trends do you think will define marketing in 2024? (Reply with your predictions!)
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Having a purpose helps the soul -- and your bottom line. @DaveKerpen
inc.com
How to find and integrate your business's purpose for growth and happiness.
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A new study reveals a discrepancy between actions of association volunteers & what staff perceive as effective. To bridge this gap, define what success entails & establish clear metrics for measuring outcomes. https://t.co/1vwVVje9lh
#newresearch #volunteersuccess #strategy
associationsnow.com
New research from the ASAE Research Foundation identifies a disconnect between what association volunteers do and what staff find effective. To bridge that gap, clarify what success looks like and...
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Who doesn't love getting more for less? Creating engaging, relevant & valuable content requires time, energy & financial resources. When so much goes into creating it, it makes sense to want to get the most out of it! https://t.co/kpQc6CzGU3
#contentstrategy #marketing #ROI
smithharroff.com
Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it.
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📱🔒 Pay-for-subscriptions on social... ??? 🤔💰 With the increasing number of ads & fees, users are buzzing with passionate opinions. Here are some findings on what users expect, quality of features, pricing, ideal services & likelihood to subscribe.
hbr.org
Social media services such as Twitter, Facebook, Instagram, and Snapchat have implemented pay-for-subscription services (Twitter Blue, Snapchat Plus, and Meta’s bundled Facebook and Instagram Blue...
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The short story of how Instagram's logo became iconic 📸
fastcompany.com
When you tap an icon dozens of times per day, it better be good.
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Here are a few fast facts about the top platforms US consumers are using in 2023: https://t.co/ngLoZz284v
#socialmedia #consumertrends #digitalmarketing
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When done correctly, retargeting can be a great way to get a second chance to connect with people who have shown an initial interest but have not yet taken any action. https://t.co/J4XGXrZNbI
#remarketing #retargeting #digitalmarketing
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Hello from this mornings Women in Business Summit, hosted by the Arlington Chamber! 🌟 So many shining stars and inspiration in the room!!
instagram.com
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64% of enterprise #content marketers say communicating among teams/silos is a challenge, according to @CMIContent #research via @EditorStahl.
contentmarketinginstitute.com
Get how-to advice for your content and marketing strategy, including B2C and B2B content marketing samples and case studies, plus expert tips and advice.
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Optimize your surveys for maximum impact with actionable insights that enhance your association's value proposition and more. Two analytics experts offer tips for crafting better surveys. https://t.co/PUfYKEkoxg
#SurveyOptimization #AssociationImprovement #ActionableInsights
associationsnow.com
Surveys are often a routine, one-and-done reflex, when they could be providing actionable insights that improve an association’s value proposition—and more. Two analytics experts offer their tips for...
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Some words to think about going into the weekend... https://t.co/Zmrh8J2t05
#AlwaysLearning #PositiveMindset
greatday.com
Be steadfast about your most treasured values, and flexible about how you express and fulfill them.
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Existing stakeholders like volunteer champions & ambassadors can help facilitate nonprofit association advocacy efforts & encourage involvement. Don't underestimate the power of good communication and leveraging this group to help your organization grow!
smithharroff.com
As a nonprofit association, engaging and growing your membership base is essential to achieving your goals and serving your community. There is strength in numbers, making your members central to...
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So many people say they cringe when they hear the sound of their own voice. Kick those thoughts to the curb! https://t.co/c6ygYlhHgw
#confidentcommunication #empoweredvoice
fastcompany.com
'You can decide instead that you and your ideas deserve to take up time and space and then believe it down to your toes.'
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According to this HBR article, research shows that consumers prefer products where an element of them was found unintentionally. https://t.co/5104Nhsuw9
#consumers #marketing #branding
hbr.org
Research shows that consumers prefer products where an element of them was found unintentionally, for example necklace made from gold from a previous unknown mine. Why? Learning about the unintenti...
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Most content is not single use! A bit of creativity can help you stretch what you've got! https://t.co/A2Vod6kwKA
#repurpose #recycle #reuse
prdaily.com
Because why reinvent the wheel?
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💸 Did you know that the #GoogleAdGrants program offers eligible nonprofits up to $10k every month to run digital ads on Google? Learn about how our experts at Smith & Harroff can help you get set up! https://t.co/Q0eiDqw28Q 🚀 #marketing #communications #nonprofitmarketing
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Our daily habits can shape our life and small steps can yield BIG results! https://t.co/dsG2Vxhxtp
#makeitcount
lifehack.org
Big or small, healthy or unhealthy, our habits combine to form routines that play out every day for us. Most of this is done without us even having to
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