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Frederick Vallaeys Profile
Frederick Vallaeys

@siliconvallaeys

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Following
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Former Google Adwords Evangelist; Founder of Optmyzr: AdWords Scripts, Reports, and Automations

Los Altos, CA
Joined November 2008
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@siliconvallaeys
Frederick Vallaeys
19 hours
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@siliconvallaeys
Frederick Vallaeys
19 hours
Google’s Demand Gen is rolling out and it changes a lot about how we advertise. Feed placements, creative formats, audience strategy… all need fresh thinking to get the best results. Swipe through to see what’s new and how you can catch up. #PPC #GoogleAds #DemandG
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@siliconvallaeys
Frederick Vallaeys
3 days
Landing pages are dead. Chatbots win. AI-powered chat converts 23× better, so it’s less about clicks, more about conversations. Watch the full PPC Town Hall: #PPCTownHall #PPC #AI
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@siliconvallaeys
Frederick Vallaeys
8 days
Timeless marketing isn’t reactive, it’s predictive. Embed your brand in the mind before demand ever exists. That’s not just full-funnel thinking, it’s future-proofing. Watch the full PPC Town Hall episode to learn how top marketers are engineering demand
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@siliconvallaeys
Frederick Vallaeys
9 days
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@siliconvallaeys
Frederick Vallaeys
9 days
AI is killing traditional search and most agencies are solving the wrong problem. These 5 takeaways from the latest PPC Town Hall with @kasimaslam will change how you think about PPC, discovery, and what comes after the click. Link:
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@siliconvallaeys
Frederick Vallaeys
14 days
When AI does the heavy lifting, the agency that owns the prompt owns the value. So don’t get prompted, be the one prompting. Watch the full PPC Town Hall episode to hear how agencies can stay irreplaceable in the age of AI. Link: #PPCTownHall #PPC #AI
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@siliconvallaeys
Frederick Vallaeys
16 days
The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It).
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@siliconvallaeys
Frederick Vallaeys
17 days
Just turning on PMax? Without quality signals, you’re basically inviting spam to the party. Watch the full PPC Town Hall episode with @MenachemAni to learn how to clean up your lead flow. #PMax #PPC
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@siliconvallaeys
Frederick Vallaeys
21 days
Advertisers feel like they're losing control. Big accounts struggle with agility and small ones don’t have enough data to drive automation effectively. Everyone ends up with the same average results. Automation isn't the problem. It's access to the right levers. Watch our
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@siliconvallaeys
Frederick Vallaeys
23 days
Everyone is worried about AI replacing marketers. But the immediate threat to your job isn't AI, it's the person who knows how to use it better than you do. Watch our discussion here: Read the full State of PPC Global Report 2025 here:
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@siliconvallaeys
Frederick Vallaeys
28 days
This 4th of July, Lady Liberty isn’t just holding the torch, she’s walking off the pedestal. We’re stepping away from manual bids, black-box tools, and platform lock-in. Today’s freedom? It’s about reclaiming time, clarity, and control, with smarter automation that better serves
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@siliconvallaeys
Frederick Vallaeys
1 month
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@siliconvallaeys
Frederick Vallaeys
1 month
Hey marketers! 🎯 . Google AI Mode is reshaping search as we know it. Say goodbye to basic keyword searches! Are you equipped to navigate this conversational landscape? Here are the key changes to know about to adapt your advertising approach. #AdTech #ConversationalAI
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@siliconvallaeys
Frederick Vallaeys
1 month
RT @sejournal: ICYMI: Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era. via @siliconvallaeys: h….
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@siliconvallaeys
Frederick Vallaeys
1 month
The Google Ads API is not working reliably at the moment and this impacts automations in all tools. Please monitor your accounts closely today. @adsliaison @GoogleAds #ppc
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@siliconvallaeys
Frederick Vallaeys
1 month
The countdown to 2025 holiday shopping has begun! Get the inside scoop on navigating consumer behavior shifts and classing up your marketing game with AI magic. Join us for insights that will help you connect with your audience like never before! . 👉
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@siliconvallaeys
Frederick Vallaeys
1 month
Google's new AI Mode could change how people discover, search—and convert. I shared my thoughts on what this means for PPC, monetization, and the shift from keywords to context. The future of ads might start with a conversation. #PPC #GoogleAds #AI.
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searchenginejournal.com
Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.
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@siliconvallaeys
Frederick Vallaeys
1 month
Running PPC without factoring in seasonality? You're leaving money on the table. 💸. This new guide shows how to use ChatGPT to analyze seasonality trends: FAST. Smarter budgets, better timing, clearer insights. Read it here 👉 #PPC #ChatGPT.
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optmyzr.com
Uncover hidden trends in your PPC campaigns. Learn how to use ChatGPT to run a seasonality analysis and make smarter, data-driven decisions.
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