Amidst the AI frenzy, don't lose sight of what truly matters - strategy. SH/FT CEO, Elizabeth Ross, recently shared her insights with USA TODAY on how to navigate the AI landscape and leverage its power effectively. Read the full article here:

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Companies that are scaling 1:1 #personalization are recognizing massive gains in key business metrics! . Join us on Tuesday, June 11th and learn how to shift your marketing approach from one-size-fits-all to personalized experiences. Save your seat!.

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Did you know that 86% of consumers are willing to pay more for a better customer experience?. Join us tomorrow as we dive into the intricacies of customer loyalty and how personalized experiences can skyrocket your brand's success. Save your seat!.

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Finding, implementing and making the most of a CDP requires a lot of knowledge and time, but the benefits are worth it in spades. Here are 10 questions you need to ask the CDP vendors you're considering. . #ShiftToGrow #ShiftTechNavigator #CDP

An alarming 25% of U.S. organizations believe that their data is inaccurate. Learn why data hygiene is so critically important to your success, what causes it in the first place, and how to course correct. . #ShiftToGrow #ShiftTechNavigator

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How can incredible amounts of robust first-party data be structured and organized in a way that delivers highly relevant offers in alignment with individual tastes and preferences? . Check out our Client Success story!. . #ShiftToGrow #ShiftTechNavigator

Are you ready to make your email program thrive this year?. Here are 3️⃣ ways to optimize your messaging strategy, and unlock the potential 36:1 ROI that email can deliver. . #ShiftToGrow #ShiftTechNavigator #CustomerMarketing #Deliverability

Who else is heading to the Marketing Analytics Summit in Phoenix this June?. Check out Emma's session as she demystifies the process of creating a robust Next Best Action (NBA) model through the strategic use of analytics. . #ShiftToGrow

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Are you overwhelmed by the endless marketing automation options out there? . When it comes to driving successful marketing campaigns, having the right customer journey tools in your arsenal is critical. 🔽. . #ShiftToGrow #ShiftTechNavigator @Adobe

Learn how to @salesforce's powerful privacy consent data model is simplifying managing customer consent across channels and adhering to stringent global regulations in the era of digital transformation. . #ShiftToGrow #ShiftTechNavigator #CustomerData