Zach Shefska
@shefska
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I like turtleneck sweaters and building products. Currently changing the way people buy cars at
Washington, DC
Joined January 2010
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$38,641 dealer discount on a $110,640 MSRP 2022 Jeep Grand Wagoneer. I have never seen anything like this before.
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Ford dealers are getting desperate …
2023 ford mustang Mach-e
$54k MSRP
$20k selling price
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We helped a customer purchase a new Lexus. They got a GREAT deal. The Finance Manager then tried to add $20,000 in insurance products on the final contract. WTF! This is ABSURD!
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The ford f-150 Lightning platinum has an MSRP of $95,127
The issue is ... When you run that same VIN through an online car selling website to get cash offers, the highest bid is $39,200 💀
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Kia dealer with $4,500 in market adjustments, as inventory is overflowing into storage lots. Hmm 🧐
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The price you see online: “$12,995”
The price they quote you at the dealership: “$21,531.83”
$7k in add ons, or a 66% increase!
Thank you car dealers for keeping my company in business 🤦♂️
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@GuyDealership
I wonder if it has to do with the fact that they have increased their MSRPs by 50%+ in the past five years. I wonder ...
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Ram is IN SERIOUS TROUBLE. New 2025s are on dealer lots with a 3,000+ days supply 😂😂 that’s nearly a 10 year supply of 2025 pick up trucks
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The negative equity situation for Tesla owners is going to be something we have NEVER seen before. Good luck rolling that into a new car loan ...
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Jeep is offering 15% off of MSRP on NEW 2023 Jeep Gladiators. That means a $73,450 Jeep Gladiator can be had for $58,026 (with dealer discount).
The issue is ... When you run that same VIN through an online car selling website to get cash offers, the highest bid is $41,400 💀
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It's scary how common this is right now ... $13,000 underwater on a truck loan and wants to reduce their car payment by 50%. The math doesn't math on this one!
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The Amazon car buying is experience:
1) build a car Amazon
2) send you to the dealer website where there is $3,000 market adjustment
Please, someone, anyone, explain to me the innovation here?
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Another example of dealer greed (and blatant bait and switch pricing)
Online: $24,995
At the dealership: $36,400
Dealers like this are keeping my company VERY busy nowadays. WOW!
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Who in their right mind is spending $124,000 on a "New" 2022 Jeep?
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In my DMs this morning … $38k UNDERWATER on a mustang mach-e 🫣
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This is abhorrent.
$14,724 advertised price.
$26,419 out the door price.
Nearly $10,000 in add ons and fees.
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@sspencer_smb
Nope, it’s a new car. Never been titled. The discount is because it’s a $110k Jeep that hasn’t sold in two years
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Does legacy auto realize that their BAD dealers are costing them market share?
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Jeep dealers are having to find overflow storage for all their new cars they can't sell 🥵
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Serious question … if I’m the dealer, what’s the end game here? 350 days on the lot and it has cost you an estimated floor plan of $5,000. Someone smarter than me explain?
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Friends don't let friends pay $11,995 "Interstate Dealer Mark Up"
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I feel so freaking lucky to do what I do with my dad! Have an awesome Sunday and spend time with loved ones!!
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Jeep on Wednesday: “we are bringing a $25,000 ev to the United States”
Jeep on Thursday: “our first ev in the United States will start at $72,000”
😂😂😂 the most stellantis thing to ever happen
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For additional context, stellantis (parent company of Jeep) has increased their MSRPs by 50% over the past five years (inflation is 22%)
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New car prices so far in 2024 have fallen for every brand except for Toyota and Subaru
The market is resetting
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It’s not just jeeps. A dealer texted me this just the other day. $4k dealer discount on brand new corvettes. We haven’t seen discounts on corvettes in years.
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car dealers are magicians ... they can take a $30,000 honda civic and make it a $45,000 honda civic in seconds!
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13.18% is the average used car loan APR right now 😅
That’s nearly $10k in interest payments on a $25,000 auto loan over 60 months!
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Jeep dealers: "here is $16,000 off of MSRP"
Also Jeep dealers: "here is $4,000 in BS add-ons"
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Jeep sales are down 34% over the past 5 years. The average transaction price of a new Jeep is up 61% over that same time period. I wonder if the two are correlated?
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If Chrysler, Dodge, Jeep, or RAM end up looking for another bailout we should not be surprised 👀
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Ford f-150 Lightning inventory is building up at ford’s rouge facility
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Car dealer RED FLAG 🚩
They give you the price quote on a sheet of paper from a Geico notepad where the cash and finance price are $6,000 different.
RUN, don’t walk from this type of dealer!
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Okay car people of Twitter. I’ve see A LOT of strange line items on dealer worksheets. Someone explain to me what “LA Car Guy” for $795 is 🤣
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Toyota is out of control with these "distributor installed" packages ... nearly 10% increase over the MSRP for "add ons" you didn't want or ask for 😡
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The current state of the auto industry:
Automakers: “let’s only make $80,000 trucks!”
Dealers: “let’s find someone who will pay MSRP!”
Consumers: “no thanks”
This truck has been sitting for 152 days. That’s becoming the norm.
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Nothing succeeds quite like failure!!! People smarter than me, please explain how lucid’s ceo can make $380m in one year while the company is losing billions?
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The Dodge Hornet is the SLOWEST selling new car in America. It sits on dealers lots for an average of 480 days. With 13,110 units available for sale.
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$15,622 off on a 2023 Jeep Gladiator, and the dealer has 57 IN STOCK ... HOLY 🐄
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Huge release from the
@mycaredge
team! You can now view new car invoice prices on the car search 🤯
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Consumers: "Car prices are too high."
This dealer: "hold my beer"
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The used car market has FLIPPED. This dealer has had this used Chevy Tahoe for 40 days. Their asking price is $70,995.
Over those 40 days, data from
@BlackBookAuto
shows Full-Size SUVs have lost ~6.5% of their value at dealer auctions.
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This is truly insane and a cash grab to take advantage of customers
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CarMax has $3.6b in inventory.
Wholesale car prices have fallen 10%+ in the past 2 months.
CarMax’s latest quarterly earnings (from this morning) show prices down 4% year over year.
They’ll have to lower prices even more, right?
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For reference, new car inventory is up 195% over the past 30 months.
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NEW 2022 Ram 1500 on the dealer's lot for 511 days and they are still asking for nearly $30,000 in "upgrades" 🤣
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Thank you for sharing our story, Jesse! Lots of tears, lots of laughs, and a heck of a lot of fun!
This entrepreneur dropped out of college when his mom was diagnosed with stage IV lung cancer.
5 years later, he and his dad built a car company and a YouTube channel with 350,000+ subscribers.
Here’s their story…
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This is why car dealers get a bad rap. $7,000 of add-ons and fees on a 2023 Nissan. ABSURD!
What's worse, "Maus Care" for $2,500 or the "Maus Madness" $250 discount?
What would you say to the salesperson if they brought this to you?
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Car dealers nationwide are underwater on their used car inventory
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Carvana q4 earnings:
- Revenue down 24% year over year
- gross profit down 63% year over year
- total loss for the year was $2.9b
- they are looking to liquidate inventory
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@GuyDealership
Alternative headline: Amazon to provide lead generation for dealers who still add on bs fees and add-ons
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$8,000 in bs fees and add-ons on a Used Toyota purchase. This is why people hate car dealers! It’s Friday night and I’m coaching a customer on this. 🤬 this is disgusting!
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Humbled and grateful to attain this milestone with my dad! WOW! Thank YOU for supporting our mission
@mycaredge
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Buying a car from dealerships is BROKEN.
☠️ $2,495 for "Tropical Advantage Plan"
☠️ $1,199 for "Used Vehicle Inspection"
☠️ $2,781 for "Used Vehicle Reconditioning"
☠️ $3,000 for "Outside Financing"
☠️ $979 for "Doc Fee"
This is why we're building CarEdge.
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I am excited to be on Good Morning America tomorrow! If you catch the segment I encourage you to record it and try and make a meme out of it.
#marketing
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February 15th 2022: 82% of new cars sold OVER MSRP
March 13th 2024: Negative equity of vehicle trade-ins pick up steam
You can’t make this stuff up 🤦
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New car inventory has increased 194% in 30 months
October 2021: 885k new cars in inventory
February 2024: 2.61m new cars in inventory
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friendly reminder: negotiate your car deal online
Only go in to sign paperwork
Use our free email templates 🫡
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Ford’s EV rollout will be studied in business schools for decades to come because of how badly they botched it. Today Ford is telling dealers to stop investments in EV programs. This is a year after Ford gave dealers an ultimatum— either go EV or get out.
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The Carvana fire sale is happening. This Acura RDX price history:
- December 1st: $26,995
- December 18th: $22,990
- December 28th: $19,950
26% price drop in under 30 days 🤯
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comment when you see it ... 2023 Toyota bz4X (100% electric vehicle)
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Happy New Year! Thank you for your support in 2022. Big things coming in 2023!!
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That’s a $10,000 “market adjustment” on a Jeep renegade (the slowest selling car in America).
What the actual … 🤬
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Today is the last selling day of the month (and quarter). 3 SIMPLE negotiation tips:
1. Ask for the OLDEST (most days on the lot) vehicle that you're interested in
2. Get the out the door (OTD) price. Don't talk monthly payments
3. Start negotiating NOW, don't go in at 5pm
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The price looks great, until you talk to them and they say there are $8,800 of dealer add-ons, that they don't disclose in the price online ... WOW!
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@GuyDealership
It’s worth also mentioning that ford is leading automakers with the most recalls so far in 2023 (after taking the crown in 2022). Poor quality + jacked up prices = not a good mix.
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A little hard to read, but yes, that is $49,000 in markup on an Escalade. $40,000 for nitrogen tire inflation 🤣
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1990 to 2024 base msrp increases
Ford f-150: 267%
Toyota Camry LE: 39%
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What's the best car deal you've seen recently? I'll start.
$7,000 DEALER DISCOUNT + $1,500 Toyota Incentive on a 2023 2023 Toyota 4Runner TRD Off Road Premium
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Chevy is INTENTIONALLY shutting down a production facility for TWO weeks to “maintain optimal inventory levels with our dealerships”.
Dealerships: charging $5,000 market adjustments.
Talk about being out of touch with your customers.
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I just spoke with one of our partner dealers. They are going to triple net (aka not making any money aside from their doc fee + back-end products) on their 2023 Mazdas and are officially going to $500 below invoice on 2024s. The market has changed!
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@cherrygarciafan
Fortunately with our work (and plenty of others) we are educating consumers to say “no” to this crap.
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Would you pay $30k over MSRP for a Toyota? $107k asking price on a $77k MSRP Land Cruiser. WOW!
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Buying a car in Florida is ridiculous 😂 $2,600 for “gator perks” and $1,200 for a doc fee … come on man!
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One of the more creative car dealer fees I have ever seen. $499 because you live in northern california
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2024 is going to be a tough year for many car dealers
BREAKING: Vroom, the once high-flying online auto retailer, has ceased all e-commerce operations.
In 2020, Vroom peaked with a valuation *exceeding* $5 billion.
An end of an era.
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If the real market value of the vehicle is $41,400 that means the dealer/OEM need to take at least another 15% off. This points to the absurdity that has been Jeep's pricing strategy. Their prices have increased 61% in the past 5 years.
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$21,000 dealer adjustment on 2024 Toyota Land Cruiser in California 🫣
Would you pay it?
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$27,000 discount on a NEW 2022 Ford Mustang Mach E ... Holy 🐄 Would you buy one at this price?
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