Self Aware
@selfawarestudio
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We’re a design-first technology studio bringing brands to life on the web. Led by @jennyheintz & @mikewagz.
Philadelphia, PA
Joined October 2018
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"...there is probably no better example of [the typeface's] efficacy than on the museum’s website, making it instantly different from hundreds of other museum websites and establishing a very unique visual language that is both classic and contemporary. 🔥
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So proud to have played a part in this rebrand. https://t.co/IqWZM6Ajb5
underconsideration.com
New Logo and Identity for Philadelphia Art Museum by Gretel
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The folks @selfawarestudio poured their hearts into making an unbelievably beautiful and modern site. And they are PHILLY PEOPLE representing our city on a global scale. The fact that people love to get mad at rebrands these days just feels so sad and tired.
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watching everyone complain the Philadelphia Art Museum didn’t work with Philly creatives on the rebrand when we did the website and we live in Philly
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This website has a “simplify fonts” checkbox in the footer (third screenshot is after it’s toggled on). Never seen this before.
New Work: PhAM (2025) In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.
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Credits: Brand Identity: Gretel Website Design: Self Aware Website Development: Self Aware & Gone Fishing Custom Typeface: Ryan Bugden https://t.co/f6w9ZzDBbF
visitpham.org
Discover the Philadelphia Art Museum, home to renowned art collections, groundbreaking exhibitions, and a legacy of creativity and innovation.
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New Work: PhAM (2025) In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.
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Three brand new museum brands on the Parkway in Philly. How we feeling? PMA Rodin Calder Gardens
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I like this transition on the Transcend website—designed and developed by @selfawarestudio. First, the animated elements (the dots) aren't primary, they're secondary. Animation doesn't get in the way of understanding. Second, it's a clever way to switch from dark to light.
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💚 Site of the Day - The Kaplans "Flip plugin really came in clutch for this one!" - We Love to hear it! Website design by No Ideas https://t.co/C4P8qXMo7f Dev by Self Aware @selfawarestudio ⚙️ ScrollTrigger, Flip, CustomEase 🛠️ Nuxt, Page Transitions site →
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When someone starts messing with a website you handed off years ago
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Just started an email with “Great to e-meet you”..yeah I gotta step away from the computer for the day.
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Not trying to be a total Webflow hater but can you guys atleast adjust the animation easings…
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If you’re worried about AI taking your job, just get up, go outside, take a walk and listen to some birds.
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Listen, the hard part about making a website isn’t the design or the code. It’s managing people, expectations, and a bunch of moving parts for sometimes up to a year or more. And AI can’t do that shit!!! 🎤
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When you’re mean to us, this is who you’re being mean to… 🥺
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you know you're in way too deep trying to find a bootleg version of a font when you see something like this
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