SCRIB3 ✍️
@scrib3_co
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The #1 crypto marketing & comms studio | Experts in culture, tech, and go-to-market | Open roles:
Global
Joined August 2022
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Pinned Tweet
gm - today is a big day at SCRIB3...
We're excited to unveil the fresh SCRIB3 brand + website
We're crypto-native writers, PR/BD pros, designers, strategists, analysts, etc. and the brand needed to reflect that
Now, it does 🫡
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Good morning builders, unprofitable traders, shitposters, copypasters, gigabrain anons and everyone in between 👋
Time for us to come out of Twitter hibernation 🐻💤
A primer on SCRIB3, the
#1
technical marketing studio for DeFi, infrastructure and technology-first protocols 👇
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Want to become the best reply guy the world has ever seen?
Read on to learn the tactics of the pros 👇
[1/17]
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Shoutout to the
@studiofreight
team for doing such a phenomenal job with the branding and site - we appreciate you
Oh, and last thing...
We are so back - let's build this on-chain future
Check us out at ; we hope to work with you soon 🔥
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recognize yourself on either end of the bell curve? 👀
if the answer is yes, we want to talk to you...
SCRIB3 ✍️ is hiring:
• marketing managers
• technical writers
• other crypto natives who understand culture and/or tech
shoot us a DM / repost to spread the word 🖤
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We are more than halfway into 2023, and several emerging web3 trends are changing the foundations of the entire ecosystem.
@CryptoBlooom
at SCRIB3 recaps some of the interesting innovations shaping the year ✍️
Let's dive in 🤿
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SCRIB3 is coming to town
@Permissionless
🤠
@arthurstern
•
@therossbooth
•
@Ishanb22
•
@ThomasDelCharco
•
@joeygcamp
•
@CryptoQuile
will all be in Austin next week
DMs open -- let's meet up and talk all things defi, infra & technical crypto marketing 🤙
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hiring best-in-class crypto natives is one of the main reasons why we produce results
there isn't a single person working at SCRIB3 without at least a couple of years of industry experience
built different and building different 💪
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What we don't do well:
- Compensate for your lack of PMF
- Pump your shitter to valhalla
- Provide the cheapest services
- Work w/ teams that are value misaligned
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Airdrops: The modern day gold rush? ⛰️⛏️
@mint_sliced
from SCRIB3 did some digging around the most popular recent airdrops and found some very interesting things...
Let's take a look at his discoveries 👇
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POV: you are in prison, one will protect you and the rest will attack you
who you got?
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We've built a strong operational foundation that's ensured service quality as we've grown - not easy, but important
Our brand needed to scream all of that
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What we do well for web3 teams:
- Full social management
- Full docs/blog management
- Tangible community services
- Kick-ass public relations
- Biz dev that moves the needle
- Graphic design to elevate it all
- Growth & analytics to keep us honest
And of course ~strategy~
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It's been a wild ride from 3 to 50+ people - all in just over 365 days
We've quickly become the best-in-class marketing studio in this industry
All while remaining 100% crypto-native (that's the secret)
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So, why the rebrand?
We've grown a lot since our previous brand was architected
It didn't showcase our incredible team, full suite of services, or the edge we bring as your marketing team
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Since specialization is our bread and butter, we can proudly say we are the marketing agency with the highest crypto-native headcount.
And yes, we are growing the team.
Shoot us a DM with your CV and a brief about yourself if you feel like you have what it takes 💪
[8/8]
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gm
it's another beautiful day of using memes instead of trigonometry
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Why start "another" crypto marketing agency?
Marketing crypto (and specifically DeFi/infra) requires a rather specific set of chops to work.
Next to a knack for the tech, one must also understand the underlying culture and that is something you just can't teach 🧐
[4/4]
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interviewing a potential new team member and they showed up with the below shirt
hired without further questioning
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Who are we and what do we do? 🤔
SCRIB3 is the web3 technical marketing agency that gets it.
From content, design and social, to BD and PR, we operate on a 360° framework as web3 projects' dedicated in-house marketing team 🤝
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Trying to explain crypto agency work [/memecoins] to the relatives
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Above others, we're in the market of servicing crypto's leading DeFi and infrastructure protocols ⛓️
Anything tech-driven and too 'complex' for others, we specialize in.
Not only is this the area we're most passionate about - but we're REALLY good at it too 🫡
[3/3]
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The most important piece of every web3 project - the people❤️🧠
In the last 6 months, we've grown to 30+ crypto-hungry individuals from both extremes of the bell curve.
Optimizing for culture fit and web3 know-how has been our go-to approach to providing elite services.
[7/7]
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What can SCRIB3 do for your web3 project? 👀
The short answer is - everything.
As your in-house go-to-market experts, we do it all and wear every hat there is to wear in order to take you, and this industry, to the next level 📈
[9/9]
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not sure who needs to hear this but not everything you do warrants a coindesk press release
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they say breakfast is the most important meal of the day 🦈
they were right
join us for a DeFi brekkie on Tuesday /w
@SushiSwap
•
@HalbornSecurity
•
@mpcvault
•
@MarcumLLP
•
@HelloTelos
•
@Coredao_Org
and yes, sushi before 11am is a thing 🍣
#permissionless2
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• Overall brand positioning and design
• Tier 1 media features
• Bespoke memes and shitposts
• KOL matchmaking
• The nitty gritty of technical content
+ way more
SCRIB3 closes the full loop of what projects need to stand out and make it in the space 🌟
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great documentation is the easiest way to increase user conversion down the funnel to the CTAs you want
make sure all your core docs are easily available, in good order and clearly written
eliminate the friction for new users and they will come 👐
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Don't take our word for it tho, see some of the results we've achieved for our partners here:
🍏
@GainsNetwork_io
case study:
⚫️
@0xMantle
case study:
✍️✍️
[11/11]
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There is no second best market
[DB] SEC Set to Greenlight Ether-Futures Etfs in Crypto Industry Win: Bloomberg
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If you're interested in taking your marketing to the next level, let's chat!
Fill out the contact form at the bottom of our website and we'll take it from there:
Now back to building... 🧱
[12/12]
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Having worked on both the agency and protocol side, we understand the difficulty of bridging that "language" and culture gap.
In reality, projects struggle a lot with finding bespoke marketers with both deep technical understanding and the stroke of creative genius.
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SCRIB3 was born to fill that gargantuan vacuum in industry-native marketing and bring together people who are passionate about decentralized finance, as well as the overarching culture of crypto.
Our mission? To empower visionary teams and help them tell their story👐
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Reply guy checklist:
🧐 know the flavor of the day, read the room
🔔 set notifications for target accounts
🐦 be early, act fast, reply faster
🎨 reply with a visual + text
🤝 reply to the reply guys
🫵 carve your own niche
more in the next tweet...
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ask not what crypto can do for you
rather, ask what YOU can do for crypto
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good morning to everyone who tried to create a room temperature semiconductor this weekend
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gm from
@Permissionless
day 1
@ErikVoorhees
managed to pump everyone up while also calling us all farm animals 🤌
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Tip 7 - Have your memes ready 💼
Creating a dedicated folder to have at your disposal is a must.
You should also sort your memes.
You might want to do so based on situations or feelings - really anything that can help you post a reply that captures the sentiment.
[11/17]
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At SCRIB3, we pride ourselves on being the most crypto-native marketing team in the space 👾
Next to our general web3 marketing expertise, we are also experts in culture, memes, and shitposting.
Cause I mean... who doesn't like a good pepe and a genius reply? 🐸
[2/17]
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3.
#RWA
- Real-World Assets 🌅
The utility hasn't been the most extensive in web3 yet, and not without a reason.
After all, the space is still in infancy!
Real-World Assets bridges DeFi and Tradfi, bringing multi-trillion-dollar assets like real estate on-chain.
[8/8]
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This thread is a summary of what we have found to work best in the realm of reply-guying and building a community around yourself.
We have implemented its lessons to scale various accounts and quite possibly, some of your favorite anon frogs and whatnot...
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⤳ from
@EvmosOrg
's EVM extensions, which connect the EVM with
@cosmos
own IBC
⤳ to the IBC itself as a blockchain interoperability protocol
⤳ to
@chainlink
's
#CCIP
- Cross Chain Interoperability Protocol - entire cross-chain verification & communication infrastructure
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Tip 8 - Go beyond the generic 🌌
Posting gifs everyone uses and generic memes a la imgflip is mid
Excavating deep into the bowels of pinterest, reddit, 4chan & co. for bespoke, exotic meme material? Now we're talking.
Being original & finding uncommon memes = winning
[12/17]
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The notables are
@Compound
@MakerDAO
@centrifuge
@realio_network
@PropyInc
@TrueFiDAO
@maplefinance
@synthetix_io
and more.
By wrapping & backing assets on-chain, these projects improve accessibility to the biggest markets in the world, including derivatives.
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when you've been trading the chop for all of 2023 and no move either way has any effect on you whatsoever
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Tip 5 - Put in the work 🛠️
Rome wasn't built in a day and neither will your following be.
You have to show up day in and day out, hone your craft and remain consistent.
Remember, anon, availability is the best ability - just be there, regularly.
[9/17]
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Tip 4 - Stay ready and act fast 🏃
Notifications allow you to be among the first ones to reply.
Especially when it comes to larger accounts you're replying to, it is PIVOTAL to have your finger on the trigger and send that reply as soon as possible.
[8/17]
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The difference between oracles lies in 3 aspects:
→ where they get data from
→ how they handle data
→ & how they verify data to make it accessible
High-performance oracles optimize infrastructure for speed w/o sacrificing verifiability, decentralization & security.
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Ask yourself... do I want to be known as somebody who is smart? Or someone who is funny? Or perhaps both?
It is important to carve out your role and develop a consistent character.
Think of this as a movie where you are the main actor.
[5/17]
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Founded by 'web3 gigabrains', $APT, $SUI & $SEI are the most notable in the recent airdrop arena.
These projects were hyped as the next big L1s with 'how-to-farm' guides relentlessly broadcast by CT's threadooors 📺🫠
But things haven't panned out as expected...
[10/20]
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The notables are
@solana
@monad_xyz
@SuiNetwork
@Aptos_Network
and
@VaraNetwork
Parallel processing is a fundamental re-architecture of the original blockchain to improve efficiency 100-fold and more.
We can't wait to see it fulfill its promise 🌱
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Liked this thread? RT so more aspiring reply guys learn these tips!
And follow us
@scrib3_co
for more tricks of the trade.
Want to become the best reply guy the world has ever seen?
Read on to learn the tactics of the pros 👇
[1/17]
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Five emerging sectors, namely:
🔧 1. Interoperability Tooling
🔀 2. Parallelism as Scalability
🌅 3. RWA - Real-World Assets
🔮 4. High-Performance Oracles
🔐 5. Security
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BONUS Tip:
Experiment, and don't be afraid to post your thoughts and jokes.
Try out different post formats and tones, post at different time zones, and most importantly:
Don't worry about flopping. They are inevitable, and necessary. Good luck and see you in the trenches!
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Real-Time Monitoring shifts focus from passive to active defense.
By observing chain activity as early as the mempool & cross-checking it with a huge database of smart contract bugs, hacks & malicious deployments: exploits can be predicted & prevented before occurring.
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Found this thread helpful? Give it some love by RTing the first tweet below!
Follow
@mint_sliced
and
@scrib3_co
for more similar content and to stay ahead of the curve.
Catch you next time 👋
Airdrops: The modern day gold rush? ⛰️⛏️
@mint_sliced
from SCRIB3 did some digging around the most popular recent airdrops and found some very interesting things...
Let's take a look at his discoveries 👇
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At first glance, airdropping seems like a win-win:
1⃣ Projects advertise their products and generate out-of-the-gate liquidity.
2⃣ Users receive tokens simply by engaging with a platform (risking little to no capital).
[3/20]
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Since $ARB, airdrop farming has become all the rage.
Step 1: Interact with protocols 'potentially' offering airdrops via multiple wallets to acquire as many tokens as possible ✅
Step 2: Dump your bags at the first opportunity, locking in quick and easy gains ✅
[8/20]
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2. Parallelism as Scalability 🔀
We shouldn't shy away from embracing that web3 can't meet real-world transactional demands yet.
Most blockchains process only tens of TPS, while millions are needed to meet worldwide adoption.
Parallel processing is redefining TPS 💨
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So, how did we end up at airdrop mania, which projects are offering them and why, and what are the potential implications of handing out free tokens?
Let's start from the top 👇
[5/20]
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$APT:
Following its much-anticipated launch in late 2022, $APT airdropped 20M tokens to loyal testnet users 🫰💰
Although prices quickly spiked, the moon mission didn't last long. Crowds have since dwindled, and TVL has stagnated at ~$50M (less than many small DEXs).
[11/20]
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Although airdrops have been around for years, they only really went mainstream when
@arbitrum
decided to gift 1.162 billion tokens (11.6% of the total supply) to over 625,000 eligible users.
[6/20]
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The most notable projects building here are
@EvmosOrg
@cosmos
@chainlink
@wormholecrypto
@LayerZero_Labs
@SynapseProtocol
@allianceblock
and
@axelarcore
Each of these approach interoperability differently 👇
[4/4]
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As said, sounds familiar...
Much like the ICO era, airdroppers seem more swayed by immediate profits than a commitment to the long-term vision of a project. And most of the projects offering these tokens don't seem to mind!🤯
Equally as happy with a quick flip? Perhaps.
[9/20]
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1. Interoperability Tooling 🔧
One of the main pain points in web3 is liquidity fragmentation and isolated chains.
Each blockchain can only communicate with itself...
Enter interoperability solutions ⤳ connecting web3 together through mind-boggling tech tooling.
[3/3]
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Projects like $ARB, $APT, $SUI & $SEI have made airdrops the talk of the town. Test a project – bridge some funds – get free tokens... what's the harm?
Well, as the old saying goes: "If it sounds too good to be true..." 🤔👇
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Yes, it's debatable whether this dump was directly correlated to people selling their ICO tokens.
But is it starting to ring alarm bells that many 'next big thing' airdropping projects seem content raising huge sums of money only to have their token prices sink? 🤔⚓️
[18/20]
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Tip 1 - Figure out your niche and who you want to be 🎭
Before your reply guy journey begins, you should identify who you want to be, how you want to be known, and what your "competitive advantage" is.
That means developing your online personality and desired traits.
[4/17]
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Tip 3 - Set notifications 🔔
That's a big one and we can't overstate it. Once you've got your audience sorted, create a list and set notifications for their tweets.
Reply-guying is also a game of speed and the early reply gets the likes, which leads us to...
[7/17]
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Find this thread helpful? Like and repost the first tweet!
Follow
@CryptoBlooom
&
@scrib3_co
to stay in the loop ✌️
[18/18]
We are more than halfway into 2023, and several emerging web3 trends are changing the foundations of the entire ecosystem.
@CryptoBlooom
at SCRIB3 recaps some of the interesting innovations shaping the year ✍️
Let's dive in 🤿
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But dig a little deeper, and you realize something's not quite right 🤔
For the cycle survivors out there, you might notice that with so many enticing deals popping up, things are starting to feel eerily reminiscent of the ICO era... need I remind you how that ended?
[4/20]
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This is where things started to get interesting, and people realized they could be making A LOT of money! 🤑🤑
Come on, anon... Don't pretend you weren't one of the 1.9M people who read this thread...
[7/20]
Missed the $ARB airdrop?
People made $600-$50k+ today.
I've compiled a list of the best upcoming crypto airdrops that could be the next Arbitrum.
🧵: Here are 10 airdrops that I'm looking forward to.👇
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Tip 6 - Read the room 🔍
A huge one...
The world's best reply guys know how to read the room and always post replies that are topical and "follow the news cycle"
Feed is bearish? Well, then it's probably a bad idea to lead with a green candle reply...
[10/17]
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Tip 2 - Choose your target audience 🎯
You know who you are, but do you know who you are going to be talking to?
What you are going to say largely depends on the target audience.
Whether it's traders, streamers, NFT bros, or politicians, pick an audience & stick to it.
[6/17]
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Tip 10 - Keep it simple 🤷♂️
If you use complex language and long sentences with too much detail, you risk causing friction and limit your chances of getting a ❤️
Great replies are easy-to-read and digestible. They hit hard, and they hit fast.
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