Scott Jones
@scottchjones
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Business and marketing intelligence and strategy, web and social strategy and analytics, data visualization, and data development expert.
Washington DC area
Joined September 2010
Very intense lightning in Clarksburg/Damascus over past 45 minutes. Driving through area, probably 10+ strikes within 2,000 ft of our vehicle including one no more than 100 ft away. @capitalweather.
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Did anyone just see a large #fireball in the DC area? Saw it from Clarksburg MD. Appeared to be moving northeastward, breaking up as it was coming down. @capitalweather #meteor.
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Anyone know what this cloud is? Pic taken in Clarksburg MD evening of 9/10. It hung nearly stationary for a long time and did not appear to be generated by any fire. @capitalweather #weather #clouds
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Lots of pea-sized hail coming down in Clarksburg MD with torrential downpours. @capitalweather.
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What happened to #famousdaves pickles? Can't find them anywhere and they're the best pickles out there. #cravingpickles.
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If Wiggins stays, the #Terps MBB team could be top 10 next year. Really good haul for Turgeon today with Wahab and Russell. #FearTheTurtle.
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All this speculation about Coach #Turgeon leaving the #Terps is almost like observing a death watch. Almost seems like an inevitability. My thought: Be careful what you wish for. More than likely will see poorer performance on the court in the short term. #FearTheTurtle.
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Check out my latest article: Is it time to retire bounce rate as a metric in web analytics? via @LinkedIn.
linkedin.com
Bounce rate has been one of the most frequently used metrics in web analytics since the early days of the Internet. It is a useful metric and helpful for diagnosing engagement issues.
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Just looked at Google traffic map for Maryland suburbs in Montgomery County. Roads are a sea of red from backups due to rain and flooding. Stay off the road! #traffic @capitalweather.
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The #googletagmanager zones feature, introduced in 2018, is a great feature for enterprise 360 operations that gives so much more control over tagging and access. Every #googleanalytics 360 installation should be using this feature!.
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One thing that can be missed in any job - not just #marketing - is building relationships with teams so that you make them your allies. If there are competing priorities, it can be difficult. But there is joy when everyone is rowing together. #Teambuilding #measure.
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As soon as we get away from the customer and we focus on ourselves and our gain, our marketing will fail. So let's agree that we must #FocusOnWhatsImportant. #measure #metrics
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Just observed a social and display campaign that increased search on selected keywords by 11%. It's a good idea to track search as follow-up to #marketing campaigns. #measure #analytics.
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Evaluating #dashboard #ux in preparation for a major marketing metrics project. Many use cases, interviews and metrics testing coming up! #measure.
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Starting up a multi-month marketing #dashboard building exercise, starting with use cases and proceeding to development. My son is fond of quoting Anakin Skywalker, "This is where the fun begins." #measure #analytics #Tableau.
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