Scott Stouffer
@scott_stouffer
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Founder @MktBrew. @CarnegieMellon search engineer, coding since 1st C64 when I was 6. "Test everything; retain what is good." Support Samaritan's Purseđ
Joined April 2014
đ Here's a repeatable example of re-aligning content to what Google biases using the 4th generation of text-based classifiers, embeddings. IMHO we're pretty far out in front of our competitors to the point that most SEOs don't even know this kind of re-alignment can even be.
đ 6-Minute Deep Dive: Re-Aligning Your Webpage to Google's Preferred Semantic Space đ. Looking to skyrocket your rankings? In this video, weâll show you exactly how Market Brew's search engine modeling helped a client go from #100 to #11 in just one week! đđĽ. We started by
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RT @mktbrew: SEO does NOT have to be trial-and-error. But for most teams, it still is. Be honest Whatâs your SEO strategy right now? httpâŚ.
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RT @mktbrew: Most SEO âstrategiesâ? Just a spin of the wheel. Market Brew runs the simulation so you already know the outcome. đŻ https://tâŚ.
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RT @mktbrew: Google doesnât play fair. The algorithm changes constantly, and most SEO tools are always behind. They are reporting on whatâŚ.
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RT @mktbrew: SEO isnât broken. Itâs just rigged. Market Brew doesnât play the game, we rewrote the rulebook. Stop optimizing for yesterdaâŚ.
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Break it in the model so you donât break it on the site.
Car companies donât put real people in a brand new car, crash it into a wall, and see what happens. They use crash test dummies. Most marketers donât treat SEO that way!. They roll out changes on a live site, cross their fingers, and hope Google rewards them. If traffic tanks,.
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⨠Big milestone today. We just unlocked the ability to simulate searcher location directly inside @mktbrew Ranking Blueprints. That means you can now test how results shift between something broad like New York State vs. something hyper-local like Midtown Manhattan. For local.
đUPDATE:.New Feature: Searcher Location. You can now specify the searcherâs location when building a Ranking Blueprint. Using the new Lookup Available Locations field, select from hyper-local regions (states, cities, counties, boroughs, even neighborhoods!). The system applies
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RT @mktbrew: Ever feel like SEO is just fortune telling with a crystal ball? đŽ. Rankings rise, drop, and vanish without warning⌠and most pâŚ.
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180 hours in 10 days. One person. One mission. And a whole lot of AI. I just sprinted through what wouldâve taken most teams months. and this week we launch something Iâve dreamed about for years:. An automated AI orchestrator for the entire @mktbrew system. It pulls every.
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The biggest shift?. AI search relies heavily on embeddings to retrieve and rank results. If youâre not measuring your contentâs vector similarity to target queries, youâre guessing. Market Brew shows you exactly how your pages align with AI ranking systems. so you can close.
đ¨GEO isnât replacing SEO, it is SEOđ¨. Just in a new outfit. Whether itâs Google, ChatGPT, Perplexity, or GeminiâŚ. Itâs still retrieval + ranking. AI search engines crawl. They index. They rank. Same fundamentals. Different interface. The rules arenât changing!. At Market.
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10/.So, before you buy into âSEO is deadâ hype, remember: algorithms evolve, but the physics of search donât change. GEO is SEO. The sooner you treat it that way, the sooner youâll stop chasing shiny objects. đ
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9/.Weâve modeled these embedding-driven algorithms for years inside full SEO simulations. and guess what? . The same things that help you rank in Googleâs 10 blue links help you surface in AI answers.
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8/.Bottom line: GEO isnât a new game to âhack.â . Itâs just the next interface for search. Master SEO fundamentals + understand embeddings, and youâll win in both traditional and AI-driven search.
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7/.Search engineers see GEO as an extension of SEO. The fundamentals havenât changed:. â
Crawlable, fast pages.â
Clear, structured answers.â
Authority through genuine mentions/reviews.â
Content that matches intent.
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6/.The â4.4Ă more valuableâ AI click stat isnât magic, itâs because AI search tends to serve users further down the funnel. That makes those clicks worth more, but harder to earn without trust, authority, and quality content.
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5/.âWrite 3rd-person blogs about yourselfâ and âget brand mentionsâ arenât some GEO hack. theyâre old SEO 101 for building topical authority. Same tactics, just feeding a slightly different retrieval pipeline.
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4/.He claims GEO is âway easier to game.â. Nope. Exact Opposite. Vector-based retrieval reduces keyword stuffing tricks and rewards context + authority. You canât fake strong E-E-A-T signals without the same hard work SEOs have always done.
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3/.Matt says âAI search doesnât crawl the web.â. Reality check: every major AI search engine (including Googleâs AI Overviews) crawls & indexes the web. They just store content as vectors in a database instead of plain inverted keyword indexes.
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2/.Whether itâs local, maps, products, images, or âGEO,â search is still about retrieval + ranking. The dominant tech for GEO is embeddings. and Googleâs been using embeddings like Word2Vec & BERT in SEO ranking since 2013/2018. This isnât new.
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