Sara Varni
@saravarnibright
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CMO @datadoghq, formerly @twilio, @salesforce. Above average bowler, autism advocate, mom of 3.
San Francisco
Joined February 2009
I have some big news🤗 I am ecstatic to share that we’ve hired @swbjoyce to Lattice as our next CEO! I’ll be taking the role of executive chairman and can’t wait to support Sarah and the team on this next part of the journey. https://t.co/oT0bTnLLpC
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Did you know Attentive helped Reese Witherspoon's e-commerce brand, Draper James, create a successful growth strategy? 👀 In just five months, their SMS program achieved a 152% subscriber growth increase and a program ROI of over 29x. 🤯
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Restocked a hat today. 100 orders before 9:30 AM. No campaigns on email or SMS. No ad about it. No post about it. Just trusty @attentiveHQ back in stock journeys killing it for us.
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Just used "dipped out" in a sentence without hesitation - must be reunion night for Vanderpump Rules. 😂
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87% of consumers we surveyed said they want to be able to connect with brands via SMS to get more info on products they are evaluating. Today we're excited to announce the next generation of conversational commerce - Attentive Concierge - now with AI!
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This is a fun one. Excited to share the story of how @SoloStove is leveraging @attentiveHQ to personalize their buying experience. It’s 🔥🔥🔥 - literally.
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Very excited to announce Attentive AI - the next gen of data driven tools to save marketers time and make more $$. 🛍️💬🎉
meet Attentive AI™, the powerful new solution that’ll transform the way you work debuting today, our AI system is trained on over 1.4 trillion data points from 40+ billion messages 💬 hear from our CEO & co-founder on how it will save marketers hours of time and maximize ROI👇
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I was already a super fan - so cool to hear Alex Smith's story IRL!
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The dog lover in me - that Farmer's Dog ad was the cutest thing ever The cynic in me - that dog had to be about 25 years old
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Thread is back, but this time... we're going global! 🌎 Join us as we hit the road for the Thread World Tour! Tailored to each city & packed w/ @attentiveHQ's product roadmap, the latest innovations, and client success stories. Find us in a city near you: https://t.co/3PdhOFPnV5
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Nothing says going back to the office more than getting this guy out…
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Why luxury brands are thriving despite the economy—and what that means for marketers
fastcompany.com
Much like the quality items they produce, luxury brands have staying power. And through economic ups and downs, I expect to see them thrive as they continue to redefine luxury for the modern age.
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My worlds are colliding - excited for the newest @attentivehq integration with @salesforce Commerce Cloud! Now every retail marketer can get a 360 view of their customer with SMS. 🛍️🛒💕
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Whoever renamed fanny packs to “belt bags” should host a masterclass in product positioning.
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Great feature today on how @attentiveHQ customers are using SMS to build 1:1, personal relationships at scale.
"Customers don’t want a batch and blast world." New today @modernretail: Brands are increasingly turning to live agents for SMS strategies, w/ @calpaktravel @Homethreads1 @draperjames @attentiveHQ
https://t.co/zSgKVnh7kC
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13 ways to strengthen your company’s market optimization resources
fastcompany.com
13 ways to strengthen your company's market optimization resources
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Sending good vibes to all of my former colleagues @twilio on the eve of @SIGNALConf - I'm sure it's going to be an awesome event!
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Excited to talk with @scottiholden and @swbjoyce on all things pipe gen as we look ahead to planning for 2023. Pipeline Summit November 10th, 2022 10:00 am - 1:00 pm PST Save your spot here:
qualified.com
Learn how the world's best B2B marketers are planning for 2025 now that AI SDRs are changing the pipe gen process. See which tactics and playbooks they are implementing for this new era of pipeline...
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