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Marcel Santilli Profile
Marcel Santilli

@santilli

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CEO/cofounder @GrowthXAI - AI powered growth 🇧🇷🇺🇸🚀 // Previously CMO/growth at @DeepgramAI @scale_ai @HashiCorp @ServiceTitan

San Francisco, CA
Joined March 2009
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@santilli
Marcel Santilli
2 months
Big NEWS!. @GrowthXAI raised $12M Series A led by @MadronaVentures. We scaled to $7m+ profitably in less than a year. We get to be growth-as-a-service for companies like Ramp, Webflow, Reddit, Superhuman, Abnormal, Bolt, Vapi and many others.
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@santilli
Marcel Santilli
1 day
RT @echen: my first ever podcast! great time jamming with @HarryStebbings @20vcFund about @HelloSurgeAI, why the best researchers don't sac….
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@santilli
Marcel Santilli
2 days
Context: I was @scale_AI marketing leader for 2 yrs. @HelloSurgeAI is truly the antidote to all the Scale AI type human body shops out there. Claude and best frontier models out there are that much better bc of human expert data, not bounding boxes. More founders should.
@HarryStebbings
Harry Stebbings
2 days
$1BN+ in revenue. $0 in funding. “I would not sell to Zuck for $100BN.”. Surge AI. The best company in tech that you might not have heard of. Their Founder, Edwin, never does interviews. Today he shares all with 20VC and my top 7 takeaways 👇
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@santilli
Marcel Santilli
2 days
RT @HarryStebbings: Scale AI’s marketing leader for two years is saying this about their biggest competitor after listening to our 20VC tod….
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@santilli
Marcel Santilli
9 days
RT @HarryStebbings: Surge has scaled to $1BN in revenue with $0 funding. Scale AI, their closest competitor, raised $1.6BN to get to $850….
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@santilli
Marcel Santilli
20 days
RT @jasonlk: "We all know about Scale and its epic $14B investment from Meta. But what about @HelloSurgeAI 'quietly' doing $1B+ ARR in sam….
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@santilli
Marcel Santilli
21 days
Sometimes the best companies are the ones nobody's hyping.
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@santilli
Marcel Santilli
21 days
@echen and team took a completely opposite approach (in all the right ways IMO). Fast forward to today and they are the biggest provider of frontier data that power most of the models we use everyday and…. They are the fastest company ever to reach $1B in ARR without funding.
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@santilli
Marcel Santilli
21 days
Data is the most essential primitive for AI. Yet, I've seen first hand how the industry often treats it like a commodity—optimizing for cheap, fast annotation at massive scale.
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@santilli
Marcel Santilli
21 days
$1B in ARR. Profitable. No funding. 5 years. ~100 people. Today, I’m insanely proud to announce a partnership between @GrowthXAI and @HelloSurgeAI.
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@santilli
Marcel Santilli
2 months
With this funding, we're accelerating our platform vision to tackle more types of services and will soon open it up more broadly. The future isn't AI replacing experts. It's AI turning your organization's best thinking into repeatable systems.
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@santilli
Marcel Santilli
2 months
Each step involves important judgment calls and thought processes that most AI tools completely miss. Our platform captures these expert patterns, codifies it, and helps us reproduce it at scale.
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@santilli
Marcel Santilli
2 months
Take content creation. It's not just typing words. It's a sequence of expert decisions. → Researching with specific intent + audience.→ Structuring info in ways that create clarity.→ Drafting w/ the right balance of detail.→ Editing not just for grammar, but for impact.
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@santilli
Marcel Santilli
2 months
But our path here has been quite different…. We started with AI-powered growth services, not software. This isn't because we love services (we don't 😬). It's because services force you to understand what actually works.
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@santilli
Marcel Santilli
3 months
RT @henrythe9ths: $7.2M ARR in 12 months. This founder of an AI "services" company just shared his entire playbook that got them there. An….
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@santilli
Marcel Santilli
4 months
RT @Vapi_AI: 🚀 Vapi 2.0 is live on Product Hunt. A big milestone for the team! . Vapi is the infrastructure layer for real-time voice agent….
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@santilli
Marcel Santilli
7 months
Raise money, then build, then find PMF → Get paid to find PMF, then build, then (maybe) raise to scale faster. AI is overhyped → Apply AI to every job to be done internally from the beginning . Find PMF first then figure out GTM fit → Start with GTM to find PMF.
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@santilli
Marcel Santilli
7 months
Don’t give away your “secrets” → Teach people what/how you’re doing it and they’ll want to work with you. Services doesn’t scale + bad margin → Not with AI + right people / process / tech.
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@santilli
Marcel Santilli
7 months
Early stage startups can’t afford an EA → Founder’s time is the most valuable thing, I have 2 EAs + hiring CoS🤷🏻. You have to pay to get good leads → We did workshops and got paid to get qualified leads.
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