John Roberts
@samjackroberts
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Partner, Truth Collective. A new creative company for the new world. inadequate but awe filled father of twins
Rochester Ny
Joined May 2008
Thanks Michael Nyman for spending 3,919 minutes with me in 2022. I couldn’t stop listening to Big My Secret. #SpotifyWrapped
open.spotify.com
Artist · 727.4K monthly listeners.
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Hire for culture add not culture fit - hot take on hiring @4As #4AsStratFest
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Should brands nag or engage? Pretty honest POV on marketing polarity today - and choice of activation or brand. Nice hottake @4As #4AsStratFest
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Rethinking strategy debate #4AsStratFest - I believe we need to stop talking purpose and help our client brands be purposeful. Be Active. Committed. Moral. Honest @4As
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We all have 3 choices: bystander, accomplice or steward. Tx Alain sylvain @4As #4AsStratFest true of strategists, true as parents. Just saying!
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Love this and excited to be part of #4asstratfest - but #plannerparley only happens if you’re in it- so come join us in person or in a computer!
Small in size, but never in power and potential. @samjackroberts of @truthcollective will dive into using the strengths of small agencies - agility, commitment and ability to make change happen fast. Only at #4AsStratFest on September 13: https://t.co/c3M2GOy0XB
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If I told you Brand Strategy Directors, you can do great work, build an amazing team AND all in a real 35 hour week would you believe me? Truth. #hiring #strategy #planner
https://t.co/ZaAY4JmRzp
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I signed up - looking to learn how we can all create a better brief...@4As you in? #plannerparley #truthrising
Tomorrow at 4:30 p.m. EST, the brilliant Matt Davies and Pieter-Paul von Weiler are running a master class dedicated to helping you write better marketing briefs. Click to reserve your spot: https://t.co/QthFxMPKIX
#BetterBriefs @4As
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Hot stuff and a great way to start an honest client & agency conversation. "we know a way to grow your marketing budgets by 1/3 tomorrow. Lets talk about it" #plannerparley #truthrising @4As @Better_Briefs
The client brief is inarguably the most important document in marketing. So why is it often neglected? On this week's episode of #PlannerParley, we discuss how to create #BetterBriefs with Matt Davies and Pieter-Paul von Weiler. Click to listen: https://t.co/SWcKYkXwEE
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Love time with smart people like these two - try it you’ll enjoy it. Curiosity guaranteed #plannerparley #truthrising #4AsStratfest
Planner Parley is BACK with a recap of the @4As #Stratfest, featuring Senior Strategic Planner at Marcus Thomas LLC, Stefanie Zawack, and @obpagency VP, Steve Kozel. 🎉 Click to get the low down, and don’t forget to subscribe: https://t.co/0JnYUqYUtt
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#4AsStratfest great opening question @Ebackagain & @KofiAmooG1 - fixed vs fluid? Even better answer - compass is more important than a map #plannerparley @4As
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Paul Feldwick bang-on at @4As #4asstratfest: Advertising is more than selling. Most importantly, it's entertainment, designed to build fame.
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The Strategists conundrum - being open and yet provide focus #4AsStratfest @4As being challenged rightly so by @sylvainlabs
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“Serious frivolity” @paulfeldwick kicks off #4AsStratfest thanks @4As #plannerparley food for thought
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How the c-suite feels about the future is everything. We provide a strut. You provide the style. #HonestlyCreative
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love how we @TruthCollective unearth amazing inspiration...even under a piano! check it out #truthrising
This was a really exciting conversation, it was such an honor talking to Chris. There were so many incredible stories and insights in to both his and his fathers creative process. Give it a listen. #jazz #InternationalJazzDay
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This was a really exciting conversation, it was such an honor talking to Chris. There were so many incredible stories and insights in to both his and his fathers creative process. Give it a listen. #jazz #InternationalJazzDay
To celebrate #InternationalJazzDay, consider crawling under the nearest piano and warming up to our #HigherOrder interview with musician, composer, and serial entrepreneur @ChrisBrubeck. Click to catch the full episode for free: https://t.co/rjGEuYeerZ
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you can't have creativity without destruction - our business needs to change - smart words from my partner @bbaileyTC
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Great work tells real truth. Start with strategy. Wanna Try it? #honestlycreative @TruthCollective
Insightful creative ideas are born from an honest #strategy. You can’t have one without the other. Watch @bbaileyTC, @samjackroberts, and @JSroc discuss what honest strategy means for great work. #HonestlyCreative
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