Sandra Lehner
@s_lehner
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✍️ Writer of TV Futurist Substack | 🌉 Bridging traditional TV & Gen Z | 🌍 Contributor to @mip & @theBCMA | 🌟 Unlocking value from IP & branded storytelling
Lisboa 🇵🇹
Joined May 2009
🍫 💰 Earlier this week, I read on @business: “YouTube star MrBeast sold $250 million worth of chocolate last year. He also lost $80 million producing videos for YouTube and Amazon.” How do creators like MrBeast turn influence into millions - beyond views? https://t.co/kqSf9RWO8J
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The grand finale of Beast Games is out, go see who won more money than anyone else in the history of entertainment! :D
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🚨 Real-time marketing is the new MVP! 🏆 From Oreo’s #SuperBowl blackout tweet to @duolingo's viral TikToks—brands are winning the internet. But what does this mean for TV producers? 🎬📱 >> https://t.co/7mbiXEgMzf
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🤣 indeed!
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🚨 TikTok Ban Survival Guide 🚨 What happens if TikTok vanishes on Sunday? ✅ Save your content & analytics ✅ Cross-post to Reels/Shorts ✅ Secure your brand elsewhere Adapt fast, and stay ahead of the curve. More tips >> https://t.co/Bc1vZ3RlRG
#TikTokBan #SocialMediaStrategy
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Disney+ has 157M global ad-supported users. Here’s what streaming services are learning from younger audiences: 1️⃣ Ads = $$$ 2️⃣ Viewers want cheaper options 3️⃣ Personalization > All Do you pay for ad-supported tiers, or go premium? 🤑👇 #Streaming #DisneyPlus
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RIP David Lynch 😢
Director-writer David Lynch, who radicalized American film with with a dark, surrealistic artistic vision in films like “Blue Velvet” and “Mulholland Drive” and network television with “Twin Peaks,” has died. He was 78. https://t.co/T2GOao28ux
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MrBeast announces that after meeting with several billionaires, he has officially made an offer to buy TikTok before it gets banned 😭🔥
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@Spectrum__Sol 3. Tyler not only presenting his project @ezsecuretech but also providing this delicious #NFT wine at the after party 🐵
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@Spectrum__Sol 2. José presenting a study on the state of the web3 industry in Portugal. Almost 40% of respondents see Portugal as a global leader in web3 in the future.
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1. David presenting his meme storytelling project @Spectrum__Sol. I absolutely love what they’re doing, definitely give it a follow! 🐸
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Netflix fan activations for Squid Game S2: 🔥 25 countries 🔥 52k in-person fans 🔥 3B social impressions Experiential marketing done right! Who else could pull this off? #SquidGame #Marketing
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SmellOVision seems to be a thing again! First, horror film Heretic and now #TheLastOfUs
Sony wants you to smell what you play. Rotten fungus and sweaty comrades, anyone? #Sony #CES2025 #TheLastOfUs #GamingTech #SmellOVision
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NBC’s @peacock is rolling out mini-games & vertical videos to attract Gen Z. I’m skeptical about games on streaming apps. Are they just a distraction, or could this strategy really boost engagement? Let me know your thoughts! 🎮📺 #GenZ #Streaming
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