#EngagePDX Speaker Spotlight: 🚨 SEO pros! @Ruthburr, Senior SEO Manager at @Houzz, will share her expertise at EngagePDX! 🎤 With 20 years in SEO and Google Analytics 4, Ruth has insights to elevate your campaigns! 📊💻 Don’t miss out! 🔗 https://t.co/fxlo6IEb0C #SEO #GA4

I am literally always saying this

Basically thinking about @garrettsussman’s #mozcon talk every time I search/look at PAA now. Tried a neutral search (“epsom salts adhd” rather than “do epsom salts help with adhd”) while in convo w/a friend on the topic and still got these bias-affirming PAAs:

Marketers can’t change: - The algorithm - Human behavior - What channels people love - Fundamentals of storytelling Marketers can change: - How often they create - How often they promote - The quality of their content - The stories being developed Stay focused. #mozcon

Fall in love w/the process of learning. Keep showing up to events like this. Keep being someone who shows up and brings that information back to your team. @TheCoolestCool #Mozcon

Create content worth creating and distribute that content everywhere you can. @TheCoolestCool #Mozcon

Simple frameworks, when you execute them, give you the oppty to win across the entire customer journey. @TheCoolestCool #Mozcon

You can't control the industry. You can't control the changes that are going to happen, the fact that hiring is flat, Google is lying to us, etc. But what you can control is your time & energy and how you spend them. @TheCoolestCool #Mozcon

Dont' just distribute your content on Reddit... spread that content EVERYWHERE. @TheCoolestCool #Mozcon

Ross uses @getSTAT to monitor Reddit market share. At this point every marketer should have a bit of a strategy around Reddit. @TheCoolestCool #Mozcon

You still can win by creating valuable content and doing it at scale. @TheCoolestCool #Mozcon

The world is different. But one thing that is still the same is the power of search. SEO is still alive — don't let directory sites eat your lunch. @TheCoolestCool #Mozcon

Here's Ross' Whiteboard Friday on the Distribution Playbook: https://t.co/g0QQXQelKj @TheCoolestCool #Mozcon

Think about all of the moving parts your audience could have that would influence them. Start creating those stories and distribute them like wildfire. @TheCoolestCool #mozcon

The buying journey is more chaotic than ever. The way in which we show up as marketers is more chaotic than ever. Think about the ways in which your buyers are going through it. @TheCoolestCool #mozcon

Should we keep creating content? Yes. But with that comes content debt. Take a look at your entire library and look at 4 times of optimization: SEO, Quality & Trust, CRO, Brand Guidelines Optimization. @TheCoolestCool #mozcon

Projections are saying that by 2026, LLMs will have run out of written material to consume. Next will be partnerships with media brands — if your brand is part of that content set, the LLM will be trained on that. @TheCoolestCool #mozcon

You can control how many channels you invest in. @TheCoolestCool #mozcon

Diversifying your distribution and content mix makes sense. Google is the top-visited site in the world, YouTube is 2nd. YouTube sends the most referrals to all sites. So why are SEOs still just creating written content? @TheCoolestCool #mozcon

If whether or not people are looking for you influences your performance in SERPs, maybe find your own Taylor Swift — find the influencers who can talk about you and boost awareness of your brand. @TheCoolestCool #mozcon