🚨4 day Work Week Job Claxon🚨. We're hiring for 4 positions from PR consultants, to social media managers to video editors. All full time, 4 day weeks. Please RT if you know someone who might be interested.

Aggressive!

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Haha this is so true. When I worked on about 15 years ago we just published pages and they hit page 1 like magic! 🤣.

A funnier observation is that Yahoo got more search share. Yahoo! From the 90s 😆.

The real immediate victim is rank trackers. It’s going to be near impossible to track this sort of SERP in any meaningful way without huge cost implications.

As SEOs there are a few ways to take this news. The immediate one is doom and gloom - our CTRs will be affected. The second one is optimism, it may usher in a golden age of content creation with more egalitarian distribution of clicks to smaller publishers. However, we do well.

Some appropriate music for reading this post .

RT @natejhake: Google's AI Overviews = theft 🚨. And Google just got smacked with a lawsuit by Chegg -- and it's utterly fantastic ⚖️. I'm a….

RT @iqseo: @rtavs Little way off right now, but I will let you know when I am ready for testing 😊 Did you have a look at the Wordpress AI d….

Reflecting on the term 'enshitification' and how it applies to SEO software. 7 years ago, I started paying a popular SEO software under £300 p/m to use the service, now I pay over £1200. Using the same amount of data, same amount of users. 4x cost. Our agency prices have.

When your company insists on hybrid working and hot desking and you get in early.

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100%. I feel the people that don’t take the time to do these things are the same that get frustrated with juniors. It’s usually down to a lack of cogent briefing.

Using AI without custom GPTs, artifacts or very detailed prompts is the equivalent of broad match in Google Ads. So if you’re not getting what you want out of it, you likely need to spend more time on setup and sanitisation before asking it to do things.

If you’re actually interested in applying, here’s the link .

Strong, you say? 😜

Shocking numbers. We’re seeing the same across our clients. However, it’s a little more nuanced. If you were top 3 before AIO, less clicks. If you were p8-10 more clicks. Caveat, if there’s a PAA and AIO in the SERP it’s less clicks regardless of previous position. The.

We’ve been running partially async and encouraging more writeups instead of meetings. It’s a double edged sword. Still very much believe in @37signals work methodology though.

Calling all senior technical SEOs and digital PRs. Fancy working hybrid 4 day weeks? Type A is hiring!.

if you want to burn a buttload of tokens, Gemini deep research should do it with a CSV upload. But damn, that's expensive.

Now that Google is blocking rank trackers from accessing SERP features like AIO - what are we using/doing to get round it?.