Irving Rivera
@riveranomics
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Principal Product Designer @Sogeti_USA @Sogeti @Capgemini previously @TCS @HWildCatters @Designationio @FlatironSchool @USArmy @Uprm #UX #UI #CX #BTC #ETH #NFT
Dallas, TX
Joined January 2012
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Physical metaphors turn abstractions into space, time, energy, and matter: ideas gain weight, arguments move forward, deadlines loom, momentum builds. They make thought tangible by mapping concepts onto the physics we live inside.
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Metaphors work by saying A is B, forcing the mind to import all traits of B onto A. Example: A = “my boss”, B = “a volcano” → “My boss is a volcano” makes you infer heat, eruption, unpredictability — far more than a simile or analogy.
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Metaphor Parts: Tenor: the thing being described Vehicle: the image used to reframe it Connecting verb: usually “to be,” equating them Dimensions: the vehicle’s traits are mapped onto the tenor to create new meaning
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Metaphors are a way of understanding one thing in terms of another, mapping qualities from a familiar idea onto something abstract to make it clearer, sharper, or more vivid. It doesn’t compare — it transforms meaning by letting one concept stand in for another.
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Innuendo lets a speaker imply more than they say—like remarking “Your presentation really sparked the room,” a line that sounds purely professional yet hints at an unspoken extra meaning—allowing the listener to fill in the subtext while the speaker keeps deniability.
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A pun creates humor by forcing the mind to juggle two meanings at once before snapping them together, as in “The bicycle fell over because it was two‑tired,” where sound‑based ambiguity delivers the twist.
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Metonymy swaps one name for another through real‑world association—cause for effect, container for contained—so a line like “The White House tightened its stance” makes a building stand in for the entire governing power it embodies.
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Hypocatastasis intensifies comparison by dropping both “like” and “is” so that a single implied label—“Dog!” instead of “You act like a dog” or “You are a dog”—forces the audience to supply the missing verb and thereby amplifies the emotional judgment.
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Heterosis is the strategic substitution of one verb form for another—such as narrating a past event in the present (“So he looks at me and I think, duh”)—to heighten immediacy, shift emotional resonance, or evoke a colloquial or childlike voice.
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Hendiadys heightens emphasis by splitting one idea into two nouns joined by and—as in turning “the hot midday sun” into “the heat and sun of midday”—using this deliberate division to slow perception, expand meaning, and create rhythmic force.
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Euphemism replaces taboo words with softer substitutes to ease embarrassment and avoid offense—for example, saying “I’m going to the bathroom” instead of “I need to pee”—revealing how language manages cultural taboos and shifting boundaries of acceptability.
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Enallage is a rhetorical figure where one grammatical form is swapped for another, bending “correct” usage to shift tone or emphasis. Example: We was robbed! instead of — We were robbed. This deliberate distortion can add intimacy, distance, or raw authenticity.
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Dysphemism replaces neutral words with harsh extremes—like calling gambling *“a tax on losers”*—to amplify meaning, signal emotional arousal, and demand attention, standing as the provocative opposite of euphemism’s softening effect.
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Antisthecon distorts a word’s sound, syllable, or letter to disrupt expectation and sharpen attention—like a child saying “skelington” for skeleton—turning mispronunciation, phonetic spelling, punning, or wrenched rhyme into humor, emphasis, or cognitive pause.
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Antonomasia renames someone with a symbolic epithet, allowing their identity to absorb its connotations—such as calling a reckless friend “Tarzan” to suggest wild bravado or saying “Easy, tiger” to temper passion—showing how names act as condensed metaphors whose meaning shifts…
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Anthimeria bends grammar by swapping parts of speech to grab attention and evoke resonance—for instance, “She friended me online” turns the noun friend into a verb, creating playful immediacy while preserving meaning and making language feel alive.
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Alleotheta is the artful swap of grammatical forms—case, gender, tense, or person—that jars expectation and sparks meaning; e.g., Every dog has their day shifts singular into plural, a subtle “glitch” that forces attention, turning confusion into rhetorical power.
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Allegory extends a metaphor into a full narrative, disguising critique or instruction in imaginative form—like Orwell’s Animal Farm, where barnyard animals embody Soviet communism—making complex truths vivid, memorable, and palatable while requiring restraint to avoid distortion.
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@VladTheInflator Ground Beef at Record Highs: A Price Chart of Dynastic Capitalism The FRED chart showing U.S. ground beef prices hitting all-time highs is more than an inflation datapoint. It’s a visual representation of how asset-based wealth — particularly inherited agricultural land —
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