Patrick Riley
@rileypat
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Helping to empower startups everywhere as CEO of the GAN: @GANConnect. Previously at @techstars and @redcross.
Denver, CO
Joined March 2009
Want to see a high-level report with great stats? Check out @GANConnect Accelerator @rvalighthouse's latest report.
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Trailhead, in partnership with @salesforce, came up with an Inclusive Marketing Practices toolkit with six modules to create more inclusive marketing for your company. https://t.co/bIAoW1KjTN
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Every year, @GANConnect pulls together the most comprehensive report in the world on what's happening with accelerators. We'll be digging into all of our findings on a call on Wednesday, April 14, for the entire GAN Community & the public at large. Sign up: https://t.co/gu8nKqVU1n
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. @GANConnect & @gssnconnect are hiring for 3 positions: a community success manager, a growth marketing manager, and a GSSN sales manager. Read about the positions and share with your networks: https://t.co/5rQtQhTIsX
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How to illuminate blind spots when designing for diversity: key takeaways from a podcast with the creators of Designing for Diversity, which is a framework that helps designers uncover blind spots around bias in design. https://t.co/aGBVUqFy39
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Without the right type of inclusive marketing, your product may never resonate. @salesforce found this out and as a result hired Alexandra Siegel, who wrote this post on the specific ways Salesforce is being inclusive in their marketing and communications. https://t.co/DHRD5ilJoT
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Things to consider when designing your (inclusive) product. Katerina talks about how we can focus on our language, technology, demographic of our customers, and our product's accessibility to be inclusive at every stage of the startup journey. https://t.co/2TdISI4G66
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We may think that to be inclusive with our product means that we immediately go out & find a wide group of people we want to work with. But, 1 way to be more inclusive is to start by asking, "How are we currently being exclusive" with our current product? https://t.co/C2FnwgnUiW
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Earlier this month, we wrote about the Intentionally Inclusive Market — a market in which we intentionally build products that include all kinds of people who will benefit from your product. This week we're digging into the research. https://t.co/ayfJK7KmYm
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According to this research, the happiest we'll be is at age 36 (I guess I'm at my peak). https://t.co/I25V035f6o
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. @TOMFORD wears the same jeans every day and actively works on being unproductive. https://t.co/O1HNM965e5
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Our desire to cancel one another should propel us to do some soul searching. https://t.co/QtYicVSGIw
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. @GANConnect made a manifesto to handle conflict. And, while we definitely still experience unproductive conflict at times, we can point to this manifesto and remind one another, "as a team, we agreed to these principles for how we handle conflict."
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We've got 2 roles open here at GAN — a Growth Marketing Manager and a Community Manager. If you're the first person to refer the person who's hired, we'll give you $2K for a flight anywhere in the world or make a $K donation to the charity of your choice. https://t.co/5rQtQhTIsX
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Getting what you want requires you to know what you want & getting out of your own way. 1st: stop relying on others to tell you what to do and value your own opinion most highly. 2nd: get outside your own reality by changing your habits & thought process. https://t.co/wcqiUzFxkI
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To get what you want: Use the phrase "The Story I'm Telling Myself." This phrase is a great tool to drive curiosity and connection. It helps us catch ourselves making up stories in our heads, and instead makes space to do a quick reality check.
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Every biz has a customer segment—the group of people you’re selling to who share a similar set of needs, characteristics, habits & desires. Yet, there seems to be an "easy" way to grow your customer base by getting to know all of your potential customers. https://t.co/WjegT2JN3m
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