Andrew Reid Profile
Andrew Reid

@reidandrew

Followers
3K
Following
258
Media
27
Statuses
820

CEO of Rival Tech (@Rivaltechco) | Founder of Vision Critical (now Alida) | Member of @YPO | Entrepreneur • Innovator • Investor • Husband • Dad • Adventurer

Vancouver, BC
Joined June 2009
Don't wanna be here? Send us removal request.
@jowyang
Jeremiah Owyang
2 years
Are you an AI founder in San Francisco? Talk about your experience, culture, trends, hotspots for innovation in the arena. #AI Jan 19, 10am PT Set a reminder for my upcoming Space!
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@reidandrew
Andrew Reid
2 years
Excited to share that I am part of the steering committee for INNOVATEwest (@IWConfExpo)—a multi-sector conference & expo where tech and business innovation converge. Learn more: https://t.co/YOK4tHHrRB #bctech #cantech #yvrtech
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@RivalTechCo
Rival Technologies
3 years
Thrilled to be included in this list of amazing #tech companies changing the game in BC! https://t.co/26FNfkzOR3 #bctech #cantech #mrx
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@RivalTechCo
Rival Technologies
3 years
Rival is now on @zapier! Get a deeper understanding of your customers by connecting your community and survey data to 5000+ apps. Curious? Get in touch with our #mrx experts. https://t.co/fzyKr5qBAC
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@reidandrew
Andrew Reid
3 years
Excited to see @rivaltechco in G2's Winter 2023 report as a High Performer. A big thanks to our customers for the love and to our team for continuing to innovate. More to come in 2023. For anyone curious, our G2 page is here: https://t.co/5LIiMWnvnb #mrx
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@RivalTechCo
Rival Technologies
3 years
#MRXpros: Looking to do more research without increasing your budget or putting more burden on your participants? Want to save time and put repetitive activities on auto-pilot? Eager to do more with video feedback? We got your back. https://t.co/VpVxjbShYm #mrx #NewMR
rivaltech.com
Learn the exciting innovations from Rival Technologies, including the official unveiling of Community 2.0—a mobile-first insight community platform.
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@reidandrew
Andrew Reid
3 years
Building customer loyalty is no longer enough today. Shared some of my thoughts on the notion of "brand devotion" in my latest for @Entrepreneur. Check it out and let me know what you think:
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entrepreneur.com
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
@RivalTechCo
Rival Technologies
3 years
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship. @reidandrew on the evolution of "brand devotion": https://t.co/BWtTnKbVVf via @Entrepreneur
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@reidandrew
Andrew Reid
3 years
Exciting news for @RivalTechCo, @Reach3Insights and @rivalgroup. Thank you to our customers, partners and friends in #insights for voting. Grateful for your support and recognition. #mrx #NewMR
@rivalgroup
Rival Group Inc.
3 years
Our operating companies reached their highest rankings to date in @GreenBook's #GRIT50: - @rivaltechco #10 Tech Provider - @reach3insights #9 Full Service Agency - Rival Group #13 on the overall Most Innovative Suppliers list Thanks to everyone who voted for us! #mrx
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@reidandrew
Andrew Reid
3 years
Humbled to be included. Thank you, @BIVnews. #BC500
@RivalTechCo
Rival Technologies
3 years
Congrats to our fearless leader, @reidandrew, for being included in the @BIVnews #BC500—a list of outstanding individuals shaping the future of British Columbia.
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@reidandrew
Andrew Reid
3 years
Looking forward to speaking at @Merlien's MRMW this week with #mrx leaders from Warner Media, PepsiCo and WARC. If you're heading to Atlanta this week, let's connect!
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@reidandrew
Andrew Reid
3 years
The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want and figure out how you can provide value. My latest for @Entrepreneur: https://t.co/l61fyk0jYv #mrx #NewMR
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entrepreneur.com
The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want.
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@reidandrew
Andrew Reid
3 years
Mobile-first is not hard. But it does require thoughtful execution. Going mobile-first is inevitable because it's where consumers are at. As an industry, we need to master the fundamentals of mobile-first market research now. We can't afford to delay. #mrx #NewMR
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@reidandrew
Andrew Reid
3 years
From a questionnaire perspective, being #mobilefirst meant: - Shorter chat surveys - More visuals, including videos - Hybrid quant-qual #mrx methods in one seamless experience
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@reidandrew
Andrew Reid
3 years
From #restech perspective, this meant investing in things like: - Contact Cards to build trust with participants when they get new chats via text messages - A robust distribution functionality to enable precision in targeting and timing - Continuous UX improvements
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@reidandrew
Andrew Reid
3 years
The 2nd approach is a deliberate re-imagining of the respondent experience on mobile. At @RivalTechCo & @Reach3Insights, we believe the second approach is better—the success of our customers prove it. Being mobile-first required rethinking established approaches.
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@reidandrew
Andrew Reid
3 years
Ever reviewed a PowerPoint deck on your phone? You could do it, but the experience is weird and requires a lot of zooming in. There's also usually something funky going on with formatting. Surveys that claim to be "mobile-friendly" feel the same way. #mrx
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@reidandrew
Andrew Reid
3 years
There’s a huge difference between a clunky, old-school survey forced to fit a mobile screen versus a research engagement made for mobile from the ground up. The first approach delivers subpar experience. It’s why we end up with things like hard-to-read grids on mobile.
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