Andrew Reid
@reidandrew
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CEO of Rival Tech (@Rivaltechco) | Founder of Vision Critical (now Alida) | Member of @YPO | Entrepreneur • Innovator • Investor • Husband • Dad • Adventurer
Vancouver, BC
Joined June 2009
Check out my latest article: Key takeAIways from Quirks 2023 and observations in AI-powered research https://t.co/3oT0Vn3yYu via @LinkedIn
linkedin.com
Last week, at Quirks 2023, researcher leaders were eager to learn new ways to bring innovation to their organizations. 3 in 4 sessions had AI in their title sessions to attract the audience, and it...
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Excited to share that I am part of the steering committee for INNOVATEwest (@IWConfExpo)—a multi-sector conference & expo where tech and business innovation converge. Learn more: https://t.co/YOK4tHHrRB
#bctech #cantech #yvrtech
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Thrilled to be included in this list of amazing #tech companies changing the game in BC! https://t.co/26FNfkzOR3
#bctech #cantech #mrx
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Rival is now on @zapier! Get a deeper understanding of your customers by connecting your community and survey data to 5000+ apps. Curious? Get in touch with our #mrx experts. https://t.co/fzyKr5qBAC
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Excited to see @rivaltechco in G2's Winter 2023 report as a High Performer. A big thanks to our customers for the love and to our team for continuing to innovate. More to come in 2023. For anyone curious, our G2 page is here: https://t.co/5LIiMWnvnb
#mrx
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#MRXpros: Looking to do more research without increasing your budget or putting more burden on your participants? Want to save time and put repetitive activities on auto-pilot? Eager to do more with video feedback? We got your back. https://t.co/VpVxjbShYm
#mrx #NewMR
rivaltech.com
Learn the exciting innovations from Rival Technologies, including the official unveiling of Community 2.0—a mobile-first insight community platform.
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"The most important thing in the customer relationship is not loyalty but enthusiasm. If customers really love you they will pay [the] extra $$$.": https://t.co/PBsOqYiamd — @reidandrew on @Entrepreneur
#stakeholdermanagement #prodmgmt #CX #UX
entrepreneur.com
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
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Building customer loyalty is no longer enough today. Shared some of my thoughts on the notion of "brand devotion" in my latest for @Entrepreneur. Check it out and let me know what you think:
entrepreneur.com
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship. @reidandrew on the evolution of "brand devotion": https://t.co/BWtTnKbVVf via @Entrepreneur
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Exciting news for @RivalTechCo, @Reach3Insights and @rivalgroup. Thank you to our customers, partners and friends in #insights for voting. Grateful for your support and recognition. #mrx #NewMR
Our operating companies reached their highest rankings to date in @GreenBook's #GRIT50: - @rivaltechco #10 Tech Provider - @reach3insights #9 Full Service Agency - Rival Group #13 on the overall Most Innovative Suppliers list Thanks to everyone who voted for us! #mrx
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Congrats to our fearless leader, @reidandrew, for being included in the @BIVnews #BC500—a list of outstanding individuals shaping the future of British Columbia.
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The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want and figure out how you can provide value. My latest for @Entrepreneur: https://t.co/l61fyk0jYv
#mrx #NewMR
entrepreneur.com
The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want.
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Want more tips on how to design survey questionnaires for the #mobilefirst world? Check out this free masterclass webinar from @rivaltechco: https://t.co/yd8KA8D4Za
#mrx #NewMR
rivaltech.com
A webinar on all things mobile research. Learn how to optimize your questionnaire design and the respondent experience to get deeper insights on mobile.
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From a questionnaire perspective, being #mobilefirst meant: - Shorter chat surveys - More visuals, including videos - Hybrid quant-qual #mrx methods in one seamless experience
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From #restech perspective, this meant investing in things like: - Contact Cards to build trust with participants when they get new chats via text messages - A robust distribution functionality to enable precision in targeting and timing - Continuous UX improvements
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The 2nd approach is a deliberate re-imagining of the respondent experience on mobile. At @RivalTechCo & @Reach3Insights, we believe the second approach is better—the success of our customers prove it. Being mobile-first required rethinking established approaches.
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Ever reviewed a PowerPoint deck on your phone? You could do it, but the experience is weird and requires a lot of zooming in. There's also usually something funky going on with formatting. Surveys that claim to be "mobile-friendly" feel the same way. #mrx
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There’s a huge difference between a clunky, old-school survey forced to fit a mobile screen versus a research engagement made for mobile from the ground up. The first approach delivers subpar experience. It’s why we end up with things like hard-to-read grids on mobile.
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