Want the latest insights into the most effective retention strategies for ecommerce? We just launched The Retention Edge – a weekly newsletter about building sustainable growth through smarter customer retention. Every week we’ll share: - Actionable retention strategies that

For brands that rely only on acquisition, growth looks great until it doesn’t. When ads slow down, revenue drops. Forecasting breaks. Big investments suddenly feel impossible. According to Abir Syed, retention changes that equation. It brings predictability, steadier cash flow,

On the latest Retention Edge, Abir Syed breaks down why brands built purely on acquisition struggle the moment ads stop performing. When growth depends entirely on paid channels, volatility creeps in fast. Planning gets harder. Cash gets tighter. Long-term bets feel risky. The

TikTok Shop isn’t plug-and-play. You need the right product, serious volume testing, and the stomach for early losses. According to Ian Page, it’s not that TikTok doesn’t work, it’s that brands approach it like Amazon and run out of patience (or cash) before it clicks. On The

Most products that fail on TikTok don’t flop because they’re bad. They flop because they’re priced for a platform that doesn’t exist yet. TikTok still lives in the $30 zone. That’s where trust, attention, and momentum live right now. We had Ian Page, CEO of Bullseye Sellers,

At Bullseye Sellers, affiliates aren’t just partners, they’re proof. If creators won’t promote your product without upfront pay, the market’s already telling you something. That’s why Ian Page uses TikTok Shop commissions as an early signal. The best products scale without

Worth thinking about as you go into the new year. Are you going to grow your business by addition? (more customers, more revenue) - or by subtraction? (lower spend, less overhead, greater efficiency) Both are legitimate options.

Most growth goals fail for the same reason. They’re too abstract. “Add $1M in revenue” isn’t a wish, not a plan. Real growth is mostly boring math. It's turning big numbers into small, controllable inputs, then building systems around improving them every week. And if you

For Bullseye Sellers, viral success on TikTok Shop isn’t about clever hooks or UGC gimmicks. It starts with one thing: A product that shines on camera, without needing much help. One client went from $0 to $150K+ per week with a simple light-up bath toy because the product

On the latest Retention Edge, Ian Page of Bullseye Sellers shares what actually makes a product take off on TikTok Shop. Hint: it’s not the creator. It’s not the script. It’s not the algorithm. It’s the product. When the product is the content visually interesting,

Not every product works on TikTok Shop. Some brands learn that the hard way after burning through budgets on creators, content, and traffic that never converts. That’s why Ian Page and the team at Bullseye Sellers always start with one question: Is this actually a TikTok

On the latest Retention Edge, Ian Page of Bullseye Sellers explains why most brands fail on TikTok Shop. It’s not the founder. It’s not the ad spend. It’s the product. Some things just aren’t made for TikTok and trying to force it only burns time and money. His team has

For Adwisely, hybrid automation doesn’t mean “set it and forget it.” Their AI handles 90% of the execution, but when performance dips, it’s a human expert who finds the real reason. It might not be the ad. It might be the product, the offer, or the conversion flow. That’s

Most brands don’t realize they’re sabotaging ROAS before the campaign even runs. By default, Meta pulls in product catalogs with every single variant, cluttering the signal and dragging out the learning phase. Pavlo Matviienko, CEO of Adwisely, joined Retention Edge to break

Your product catalog should work like a storefront. Always present. Easy to browse. Designed for people already in a buying mood. In episode 23 of Retention Edge, we talk with Pavlo Matviienko, CEO of Adwisely, about how catalog ads are shifting the playbook for profitable

When’s the right time to hire an agency? According to Pavlo Matviienko, not before you hit $300K+ in revenue. Too many brands jump the gun, outsourcing growth before they understand their numbers or messaging. Agencies can’t fix unclear positioning or an unproven offer. We

On the latest Retention Edge, Pavlo Matviienko of Adwisely shares the hard truth most founders don’t hear early enough. Hiring an agency too soon doesn’t just waste money, it can stall your growth. If your brand isn't at $300K+ in revenue yet, Pavlo recommends you hold off.

Most brands wait until November to launch Black Friday ads. That’s the most expensive time to do it and the moment smaller brands get priced out of the game. During BFCM, Meta costs surge and learning phases drag on. If you're not in market early, your budget burns before you

On the latest Retention Edge, Pavlo Matviienko of Adwisely explains why most Black Friday campaigns never get the chance to work. Smaller brands are launching in November, right when costs spike and learning phases stall. The smarter play? Start early. Get stable. Spend

Everyone’s got a loyalty program. That’s why it doesn’t feel like loyalty anymore. A loyalty program is supposed to be something special; something that makes a customer choose to shop with you over 10 similar options. But if every brand's doing the same thing, it's hard to

People don’t cancel because it’s easy. They cancel because they need to. And the easier you make that moment, the more likely they’ll come back. On the other hand, if you make it hard to cancel, you're basically guaranteeing that you're not going to bring that customer back.