Popular Pays by Lightricks
@popularpays
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Streamline your influencer network and create engaging content for any platform - we'll help. ☺️ 👉 https://t.co/rBQRueBrkH
Joined March 2013
👋 What’s Popular Pays? We’re your go-to for influencer marketing and brand content creation. 💥 From finding the right creators to delivering content that drives results, we’re here to help every step of the way—like an extension of your team. Ready to level up? Book a demo 👇
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We are so thankful to have our agency featured in @popularpays's article: "Top Influencer Marketing Agencies in 2025: Who's Leading the Creator Economy?" by Tally Moran! Read more here: https://t.co/L4JKFhZMUy
#InfluencerMarketing #TopInfluencerMarketingAgency
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💡 Popular Pays can help with: - QA review within 24 hours - Bulk messaging tools - Integrated content libraries - Auto contract & payments
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📊 Track these metrics to measure success: - Application rate - Acceptance rate - Revision requests - Completion rate - Content quality scores
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🚫 Avoid these common mistakes: - Vague deliverables - Unrealistic deadlines - Overly tight creative control - Missing legal info - Weak brand context
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🙌 Best practices: - Be clear, not wordy - Use tools to streamline - Build in flexibility - Include QA checks
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⏱️ When to use it: - Outreach → to set expectations early - Post-interest → before contracts are signed - Kickoff → as your go-to reference doc - Post-campaign → during performance review
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✅ Include these 6 essentials: 1. Campaign overview & goals 2. Brand info & voice 3. Content requirements & deliverables 4. Timeline & posting schedule 5. Compensation & legal terms 6. Creative guidelines & inspo
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📝 What is an influencer brief? It's your campaign's blueprint that sets clear expectations, aligns goals, and ensures everyone knows what success looks like
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Quick guide to writing influencer briefs: a thread 🧵👇
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did you know that 60% of Gen Z searches on social, not Google? keep that in mind next time you hit post.
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hey NYC creators! 👋 fan of the show Wednesday? love crunchy snacks? (I mean, who doesn't) well then this may be the perfect campaign for you 👀 ➡️
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stay tuned - something new is coming to streamline the chaos. 👀
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3 of the biggest takeaways from #SMW so far: 1. Follower count truly does not matter 2. When in doubt, entertain and educate 3. Authenticity always wins
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You don't need to niche down. You need a point of view. Your vibe is your value.
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