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@zealy_io
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TikTok paid less to the music industry than Peloton in '22
• Peloton: $267M
• TikTok: $204M
Yet, TikTok is music's top discovery platform
UMG (the most important label & IP owner) is pulling its music from TikTok now!
End result:
Musicians and fans suffer from this clash
GM, it costs $0 to set a reminder
BUT, what's the opportunity cost of missing a valuable Space on
@X
?
TUNE IN, this Thursday with our CEO/Founder
@mattpopex
as we dive into redefining the fan experience with Web3!
Web3 innovation is changing music forever
The old Tech:
↳ Controlling and monetizing musician-fan connections
The new Tech:
↳ Creating and enabling new musician-fan relationships of value
Change is inevitable
3 ways PopEx is making a difference:
1⃣ New ways for fans to
Our founder is on it every day in Dubai during
@token2049
If you haven't already, give him a follow, and drop him a message when you're around for a catchup! 🤳
BREAKING NEWS 🚨
Marty, the world's first bored ape comedian, will be performing at the Castaways Club, the only Web3 comedy club in the world!
It's going to be off the charts, you don't want to miss this👀
Coming soon... 🔥
#Web3
#BoredApe
#CastawaysClub
💥GM! Just over 12h before our space - set 🔔
🗓 - 25th Apr, 2024
⏰ - 9 PM CEST/ 8 PM UK/ 7 PM UTC
🎙️ - Speakers next tweet👇
Feeling more bullish after the halving? Looking forward to hearing your thoughts!
Imagine a
@MasterClass
where…
You don't just learn from the best
You collaborate with them
What if...
Your insights could shape the content
And your participation made you a part-owner of the final masterpiece?
How much more would music mean to you?
PS: 🍳Cooking time.
‼️IT'S HERE ‼️ WHITELIST IS NOW OPEN ‼️
👉 Marty, the universe's only
@BoredApeYC
comedian is coming soon to the Castaways Club and the exclusive whitelist is now open for a limited time only!!
Join now before it's too late!
DON'T MISS OUT 👉 👈
🎂 'Birthday Cake' vibes for
@rihanna
's birthday!
Dive into the future of music with us this Thursday (22nd).
Set a reminder to join our Space on Web3 & music monetization. See you there!
Why stick to the old songwriting playbook? 🎼
Solo ideation & hoping for the best feedback...
Which you'll receive only after release!
What if...
We could remix the process?
Imagine...
Collaborating from the start ⬎
Getting real-time feedback. Having the community shape
Popex is at
@TileyardLondon
to teach the
@TileyardEd
students about the possibilities of creating Web3 Digital Collectables with their music
#NFTCommunity
Pick up the Popex Beer ‘Responsibly’ a free NFT with every can
Sir Chris and his team at
@thecancerplat
are inspirational. It was an honour to play guitar and produce this iconic record with music legends. Head to to view the NFT collection and show your support!
As an Official Partner of
@thecancerplat
we want to raise as much money as possible so they can continue to do such incredible work. We're providing festive Digital Collectibles with the release of 'The Christmas Time' right now! Head to to get yours!
The track was recorded at Abbey Road Studios and features the talents of a range of British rock stars and singers who have been affected by the disease
🚨 Set a reminder for our upcoming Space!
Let's talk, Community.
🗓 - 9th May, 2024
⏰ - 9 PM CEST/ 8 PM UK/ 7 PM UTC
🎙️ - Speakers in next tweet 👇
See you there!
Own a piece of music history! We've partnered with
@AbbeyRoadInsMia
and
@CUDOS_
to bring you The Art House Collection NFT🎚️A unique album created by a group of the most talented producers, songwriters and recording artists of their generation💿
#MusicNFT
Thank you so much to
@itvnews
for covering ‘This Christmas Time’ and the story behind it from
@thecancerplat
❤️ what incredible effort made by all! Help the single sore through the charts by buying a chart eligible NFT from Now!
#TheresStillTime
#XmasNo1
We had a chat with Crypto influencer
@jay1iverson
at
@NFT_NYC
NFT London, with an audience of over 250K fans this is what he had to say on the Premiere NFT event
#NFTLondon
We chatted to Jay from
@_playthecrowd
at
@NFT_NYC
UK premiere event NFT London 22 about how they use Web3 to market, with an impressive set up and his advice on getting involved in this space
#NFTCommunity
Pick up a unique £5 NFT at now. All NFT Christmas Trees are chart registered to help get ‘This Christmas Time’ climb the charts to Christmas No1 and raise money for
@thecancerplat
#ThisChristmasTime
#ChristmasNo1
More interviews from
@NFT_NYC
NFT London 22 event, this time we talk to
@AutomataXYZ
as they tell us about their answer to the evolution of fashion using NFTs with a memorable cameo from a very lovable floof
#NFTLondon
#NFTcommunitys
The music industry is stuck in a time loop
Still operating on principles from the 1930s
PopEx is shattering these outdated norms
Leveraging cutting-edge technology to revolutionize experiences for artists and fans
Matt gives you a taste of it here, check it out:
Get your personalised Popex Access Pass now.
Our first event is at Wembley Arena
Go to and sign up now to be in with a chance of winning Two VIP Passes to the
@heavymusicawds
We've had great fortune in what we do and how this year has turned out and we want to shine a light on other NFT Projects. Any suggestions?
#NFTCommunity
#NFTartwork
We can't wait for the Heavy Music Awards on May 26th at Wembley Arena!
As proud sponsors of the prestigious event, we're excited to bring Web3 to the world stage 👀
Stay tuned for more exciting news 🤯
#HMA
#MusicNFTs
#DigitalCollectibles
3 Ways Web3 is Transforming Music:
1⃣Fans Rewarded:
➟ Your passion earns you more than likes!
2⃣Ownership Shifts:
➟ Fans, now you're in control!
3⃣Bye-bye, Ads:
➟ No more irrelevant interruptions!
Embrace the future of music with
#Web3
Happy Friday!
Social Media lied to you.
“You need us, it’s the new way to connect…"
Think again
Big Tech's focus? Data, not dialogue.
They control the algorithm, and hike prices for outreach.
Broken promises!
It's time to reclaim real connections with fans.
No more gatekeepers.
#PopEx
$3b mkt cap meme coin $WIF raised $680k to put its Ad on Las Vegas Sphere...
Result: up 83.5% last 7 days!
This is undeniable evidence of the impact of real-life experiences in Web3
So let's talk beyond the token. Join our weekly space today. Link in the next tweet. Set a
What a night! We're still reeling from the amazing event that was the Heavy Music Awards 😍
A big thanks to everyone at
@heavymusicawds
and all the awesome artists that performed and took part in our live experience with
@_lemonadesocial
!
Stay on our socials for more exciting
WHAT A NIGHT! 🤘⚡
We knew
@DefLeppard
and
@MotleyCrue
were going to be special, but they smashed it out of the park at Wembley Stadium!! 🔥🔥
Together with
@LiveNation
, we brought the PopEx Access Pass experience to Wembley and it's safe to say it was a massive success 💯
Nike shining in Web3
Starbucks utilizing Web3
Coca-Cola dipping toes into Web3
Visa just launched its Web3 Engagement Solution...
Still, people are questioning Web3...?
Reality: All industries need some sort of Web3 integration
Here's how PopEx elevates the music industry
Today’s featured PopEx Access Pass 📸:
@Alexbakerman
Join the
@popexnft
community to unlock exclusive benefits, compete in thrilling competitions competitions, and more, here:
UK producer:singer
@BiometrixUK
continues to carve his niche in the world of crossover electronic music with over 100 million collective plays online 🎧🔥
Get your official PoppleHead only on
@popexnft
:
#PopEx
#MusicNFT
#NFT
PopEx VIP Experience Giveaway!
In partnership with
@LiveNation
, we're giving away 2 VIP tickets to
@Halestorm
with
@blackveilbrides
at Wembley Arena this Saturday!
For your chance to win 2 VIP tickets to the show plus more amazing prizes, create your PopEx Access Pass using the
💥PopEx at Heavy Music Awards:
• Engaged 2,500 attendees
• Converting 500+ into Web3
• 400%+ conversion rate vs. emails
• From red carpet into Web3 gateway!
No doubt, music + innovative tech are the future of fan experiences!
#web3music