Paul Michaux 🧴
@pmchx
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Co-founder @proseofficial / spending quality time with founders @adjacent
Brooklyn, USA / Paris, FR
Joined October 2012
DTC is not only hard because it requires flawless execution... It's hard because you need to have a very good reason to be DTC in the first place, which usually means reinventing an experience @proseofficial is a DTC business because we had to, not because CAC used to be cheap
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Today we launch @ProjectEurope_: 125+ of Europe's best founders coming together to support the next generation of technical talent... Started by @20vcFund @PointNineCap @adjacent, led by @lil_tuna_again to drive European innovation and make entrepreneurship more accessible:
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✔️ 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 – LA facility, 21M+ products, $1B+ path ✔️ 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 – Breakeven early, +9pt margins, EBITDA+ ✔️ 𝐂𝐥𝐢𝐧𝐢𝐜𝐚𝐥𝐥𝐲 𝐏𝐫𝐨𝐯𝐞𝐧 – 92% satisfaction for complex needs What started in a tiny NYC lab became bigger than I ever imagined...
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Let me tell you… 2024 was a 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐲𝐞𝐚𝐫 for @proseofficial 📈 +29% growth YOY, +34% in Q4, $165M in revenue 🧴 Skincare $14M, Supplements $15M 🔬 Clinically proven: personalization works better But the real win? We delivered on our 3-year transformation:
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I guess the news is exciting, but do I recognize an MS Paint asset? @photoroom_app send help. cc @matthieurouif
A couple reflections on the quantum computing breakthrough we just announced... Most of us grew up learning there are three main types of matter that matter: solid, liquid, and gas. Today, that changed. After a nearly 20 year pursuit, we’ve created an entirely new state of
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Met @VictorienTixier & Xavier Green in 2019 for a coffee. Kept in touch, invested in @ScorePlayHQ SAFE in 2022. Now 2025, they just raised $13M Series A! Proud to back a team redefining sports media. Founders: accept that coffee, you might walk away with more than you expect
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Je le fais rarement mais @Timfrn m'a convaincu de lui livrer quelques secrets du succès de @proseofficial aux US. Ca donne un podcast d'1h où l'on discute entreprenariat, US, Product évidemment, scaler pour atteindre $160M de CA profitable ... 👉
smartlink.ausha.co
Clique ici pour recevoir tous mes contenus Product (https://bit.ly/3JYttrw) (12k abonnés). Et pour un audit Produit 30 min (gratuit), prends RDV avec Stellar (https://cutt.ly/beo3sgcP). -- Aujourd’...
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As some of you asked... @proseofficial Q3 Highlights Are Here! 📈+41% Net Revenue Growth (FY 2024 est. $165M) 💰 7% EBITDA in Q3 (+6pts YoY) 😶🌫️ Skincare Sales +45% QoQ (Record!) 📺 TV campaign "Made JUST for You" launched Let us know if you want more of these! @ArnaudPlas
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Together, we’re building a more sustainable future for beauty. Huge kudos to Helen Nwosu, your leadership made this possible.
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Sustainability has been core to @proseofficial since day one, and we’re thrilled to receive the 2024 @CEWinsider Sustainability Excellence Award! 🌍🏆 From our B Corp status to made-to-order innovation, this award is a celebration of years of hard work by our amazing team.
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Very proud!!
Guest host @AminaSrna makes her debut! - @CBSNews @dklaidman on Trump's "megadonors" - @lizkimtweets on Mayor Adams - @19thnews reporter Kate Sosin on trans Americans under Trump - @ryankailath on outdoor dining Listen now, 93.9FM, AM820 &
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Prose Takes a Trailblazing Approach to Personalized Hair and Skin Care
wwd.com
Every product starts with an 85-factor consultation, ensuring an unprecedented level of personal tailoring.
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Custom isn’t just about choice; it’s about clarity, helping consumers cut through the abundance. At Prose, we’ve always believed that the future lies in this thoughtful edit—empowering consumers with solutions that are truly made for them.
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Must read! As the co-founder of @proseofficial, this resonates deeply: "Access alone is an increasingly thin value proposition." In an age of choice overload, true value comes from personalized curation/creation—editing out the noise to present what’s best for each individual.
The generational companies of the past decade were largely based on accessibility: opening up access to products and services that were historically confined to gatekeepers, high price points, geographies or other barriers. In our latest thesis, @kirstenagreen lays out why
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🎉Thrilled to see @ScorePlay’s rebrand live! As a (very small) investor, it’s great to support a company that continues to innovate and lead in sports content management. It has been fun to see @VictorienTixier grow and build great product in the last 6 (?) years!
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