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@Placed
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Placed is now part of Foursquare. For the most recent news and updates, follow @Foursquare.
Seattle, WA
Joined March 2011
Placed is now part of Foursquare. For the most recent news and updates, follow @Foursquare.
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Foursquare Podcast: What the Placed Acquisition Means for Marketers' Future
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After @Foursquare Acquisition, Placed Founder @DavidShim Talks Teaming Up With a Major Competitor to Deliver a Clear and Independent Leader in Location via @streetfightmag.
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Excited to expand our partnership with @4Cinsights to include store visits for linear TV and OTT
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Placed's Continued Commitment to Independent Measurement Across 450+ Partners
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Placed powered by @Foursquare backed by a team of 350+ employees, 1,000 customers, $100MM in revenue, 100MM measurable devices, and $150MM in funding!.
techcrunch.com
Foursquare just made its first acquisition. The location tech company has acquired Placed from Snap Inc. on the heels of a fresh $150 million investment
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RT @davidshim: $100MM+ in revenue, 100MM measurable devices, and $150MM in new capital establishes @Foursquare and @Placed as the overwhelm….
wsj.com
The onetime social-media darling that has transformed into a specialist in providing location data to other companies is buying another location-data powerhouse in a bid to dominate the business of...
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We're excited to be joining @Foursquare to deliver a clear leader in location across analytics, attribution, audiences, point-of-interest, and developer tools!.
Our vision is to create a future where consumers and companies engage more deeply with the real world through location tech. That’s why we’re excited to announce that @Placed will be joining @Foursquare -
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Today we join forces with @Foursquare which is acquiring @Placed from @Snap, creating the most trusted, adopted, and independent location technology platform backed by $150MM in new funding.
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Placed and @247WallSt release the most popular businesses in the US list for 2019.
247wallst.com
About two-thirds of the U.S. economy consists of consumer spending, making it the most important factor driving economic growth in the modern era. While drop shipping and e-commerce continue to...
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Great to be partnered with @Adobe to measure the effectiveness of programmatic TV on store visitation.
We can't send all the dollars to programmatic TV without measurement. Luckily, you don't have to. Enter @placed + @adobe. 5 trends that will shape the future of digital advertising #adobesummit2019 via @BIPrime.
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Placed is excited to have a NFL "Big Data Bowl" Champion on it's team, @nsterken! Using location analytics to map 35,000 wide receiver routes, Nate was able to to determine the most efficient route combinations to increase the probability of a win
operations.nfl.com
Find out more about the NFL’s Big Data Bowl, a data science competition featuring Next Gen Stats player tracking data.
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Baskin-Robbins attributed 430,000 U.S. store visits to people who heard the "Baskin-Robbins Got Me Like" ad last summer. The campaign also drove 47,000 incremental store visits and a positive return on investment.
marketingdive.com
The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.
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"Using a platform like @SpotifyBrands, combined with the measurement results from @Placed was a strong way of validating our messaging and media strategy." - Dave Nagel, Senior Director of Consumer Engagement @BaskinRobbins via @DunkinBrands
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Tackling Ad-to-In-Store Attribution Q&A With Placed's David Shim via @mediapost @WeislerMedia.
mediapost.com
The race for the best attribution model is on as technology improves and cross-platform connections advance.
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Not all auto visits are the same, measure visit intent to differentiate between a visit for service versus car purchase via @Placed.
placed.com
Not All Dealership Visits Have Equal Value
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