Photoroom
@photoroom_ML
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🏞️ We're training text-to-image models from scratch ⚙️All things Machine Learning & Engineering @ Photoroom
Worldwide 🌎
Joined March 2019
🚀 Today Photoroom is announcing the next generation of AI photo-editing features. 🚀 We’re dropping 5 new AI features, including a text-to-image model, generative fill, and our new-and-improved AI backgrounds, plus launching the world’s first foundation model trained
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@SwayStar123 Full post with plots, numbers, and setup details: https://t.co/xywLi1HeIU Next up: full training code release + a public speedrun where we combine the best ideas into one config.
huggingface.co
A Blog post by Photoroom on Hugging Face
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Huge thanks to everyone in our Discord — the discussions have been really helpful along the way. Also shout-out to @SwayStar123, doing similar work in spirit on ImageNet. If you want to follow along or chat about experiments:
discord.com
Discord is great for playing games and chilling with friends, or even building a worldwide community. Customize your own space to talk, play, and hang out.
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Optimizer note: we tried Muon and it worked great in our benchmark. One of the rare “just change optimizer” things that gave a clear improvement.
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Data still matters a lot. Two blunt results from our ablations: - short captions severely hurt training - synthetic data bootstraps structure well early, real data helps match photographic texture stats later
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At high resolution the story flips. With many tokens (1024² pixel-space training), routing finally targets the dominant cost (deep transformer compute), and changes how depth is allocated across tokens. We saw both higher throughput and better quality. Takeaway: routing barely
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Token routing / sparsification. We tried TREAD and SPRINT to avoid running full depth on every token. Trade-off at low res: small throughput gains (~7–9%) but worse metrics under standard evaluation.
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Training objectives. We tested Contrastive Flow Matching and JiT (x-prediction) on top of vanilla flow matching. Takeaways: - extra objectives can help (CFM was a cheap regularizer) - JiT is the big unlock: large patches + much faster high-res training, even directly in pixel
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Alignment caveat + better version. REPA is great early, but keeping it on too long can hurt fine detail. Best used as burn-in. Even better: shaping the tokenizer/latent space itself (REPA-E / Flux-style AEs) gave much larger gains than most objective tricks, with real speed
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Representation alignment (REPA). We tried aligning PRX’s intermediate features with different frozen vision encoders (DINOv2, DINOv3) and compared them head-to-head. Takeaway: alignment consistently improves early convergence and structure.
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We ran a large training ablation logbook for PRX (our text-to-image model trained from scratch). A few changes had surprisingly large impact. Part 2 of the PRX series is out — summary + link in the thread 🧵
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We’re training a text-to-image model (PRX) from scratch and documenting the whole journey here :)) First major milestone: PRX weights are live in 🤗 Diffusers (Apache 2.0) 🎉 PRX is a 1.3B-param flow-matching T2I model, built on a simplified MMDiT backbone with a multilingual
huggingface.co
A Blog post by Photoroom on Hugging Face
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📰 Photoroom is spotlighted in @aijournal, in a deep-dive exploring the rise of AI as a true co-pilot for product design and visual creation and what this shift means for the future of creative work. #AIForDesign #FutureOfCreativity #AIVisualisation
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🚀 In New Digital Age, CEO Matthieu Rouif explains how GenAI is transforming commerce - making trust-building visuals essential for every seller. What once needed costly shoots can now be produced and tested in minutes. Read more via our bio. #Photoroom #GenAI #Ecommerce
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📰 Photoroom is featured in Forbes, exploring the future of creative AI. CEO Matthieu Rouif shares a key insight: innovation isn’t just about scale - it’s about trust, taste, and tools creators love to use. Read more via the link in our bio. #Photoroom #Forbes #CreativeAI
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Super proud that @photoroom_app was named one of the top ai product used by startups in the world with our friends from @lovable @elevenlabsio
🚨 Introducing the AI Apps 50: Startup Edition Ever wondered how startups are spending their money when it comes to AI? Our team at @a16z worked with @mercury to crunch the numbers and rank the top applications by spend. The list + what we learned from it👇
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Very interesting how Matt Rouif (@matthieurouif), Co-founder & CEO of Photoroom (AI photo app with 300M+ downloads and $50M+ revenue) approaches using AI. Essentially, use off-the-shelf AI for 80% of needs and then make specialized model for true differentiation that can be
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📸 AI Basics: Scaling AI Photo Editing to 300M Users 📸 In this episode, @Jason sits down with Matt Rouif (@matthieurouif), Co-founder & CEO of Photoroom — the AI photo app with 300M+ downloads and $50M+ revenue. @photoroom_app From background removal to powering @DoorDash &
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Took a picture of our lit coconut candles and used @photoroom_app to generate the background. Then placed that image into @grok Imagine and this is the result. @oceanistabrand
https://t.co/G4Y13emZHq
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Photoroom is using gpt-image-1 to help online sellers instantly create studio-quality visuals, lifestyle scenes, and on-model shots from a single product photo.
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