Paul Cheal
@p_cheal
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Public Relations professional, podcaster, and random observations
Sydney, Australia
Joined January 2009
"The media cycle isn’t 24 hours anymore. It’s 2.4 milliseconds. And those milliseconds don’t wait for legal to review the holding statement."
spinsucks.com
Crisis comms tip: if your audience has already written your apology for you… You’ve waited too long.
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We are doubling down on the senior-led consulting model that I strongly belives differentiates 3CPR #pr.
mi-3.com.au
Specialist corporate and financial communication consultancy 3CPR has welcomed Danielle Veivers as a partner, coinciding with the unveiling of a new brand identity and website for the firm.
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Is this beer worth $18.50? View = priceless but when did a pint cost this much? #CostOfLiving #sydney
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I am all in on PR as a term Tony Jaques.@issueoutcomesand. Nice piece explaining why I was one of those who resisted the exclusion of public relations in the PRIA name change - PR needs its own PR - I.
mumbrella.com.au
The ABC – an organisation with its own well-publicised public relations problems – has launched a new comedy TV series about the supposed blunders of public relations. While the new series, titled...
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Interesting take on news websites by @simonallison I always prefer the curated PDF hen reading newspapers online.
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Weather forecasters understand that awareness builds gradually. They know that repetition isn’t redundant – it’s necessary. Great organizational communication follows the same pattern. It’s persistent, consistent, and gradually intensifies.
gapingvoid.com
Here in South Florida where Gapingvoid is based, we just survived another Hurricane season. Watching a few hurricanes nearly miss us naturally led us to
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We spend almost 47% of our waking hours thinking about something other than what’s we’re doing!!! via @rachelbotsman .
linkedin.com
At a show on a recent tour, musician John Mayer said something powerful to the crowd: “I wait for most things to be over. I wait for this to be over to do the next thing and the next thing and the...
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Building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
ipsos.com
Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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This is really a scenario #Optus should have (and I can only assume would have) prepared for. A reminder of Communications 101 in this piece via @ConversationEDU #OptusOutage.
theconversation.com
Optus has let the story run away from it and failed to show contrition, for the second time in a little over a year.
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Love this from @SBS - viewers able to opt out of gambling and alcohol ads. Can't wait for other networks to follow = better family viewing via @Mi3Australia.
mi-3.com.au
Hot off the heels of declaring it is the first TV broadcaster to go Net Zero on direct carbon emissions, Australia’s most multicultural conscious broadcaster has been busy working to deliver against...
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Attention is now an abundant resource online. Collectively, we have about 194 billion hours per day, with about 29% (7 hours) of that being spent online. This amounts to about 56 billion hours spent looking at our small glowing screens every single day.
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Interesting media analysis of the messaging by the Yes and No campaigns for the Voice referendum. via @ConversationEDU.
theconversation.com
The ‘no’ side is successfully engaging young people on TikTok by combining volume (posting multiple TikToks a day) with authenticity, use of personal narratives and humour.
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