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CEO @FracasWeb3 → Powering @Polkadot, @Cookie3_com, @limewire through creator driven campaigns.

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Joined April 2015
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@onchaincam
Cam ☯️
2 days
This is me👇
@FracasWeb3
FRACAS
2 days
Bots don’t move markets. People do. Here’s how we helped out clients raise $50M+ via KOL campaigns👇
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@onchaincam
Cam ☯️
2 days
This is me👇
@FracasWeb3
FRACAS
2 days
Bots don’t move markets. People do. Here’s how we helped out clients raise $50M+ via KOL campaigns👇
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@D3lMundos
The Del Mundos
8 days
...and a legend was born. Grab your early role now - supply is limited: https://t.co/KAxJIHYqht
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@Polkadot
Polkadot
9 days
Humans have always been hooked on collecting items, memories, or anything to document their life journey. Researchers still don’t fully get why. Btw here’s your Polkadot version of that addiction.
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@ZKVProtocol
zk V e r i f y @ Token2049
9 days
𝗜𝗧'𝗦 𝗢𝗙𝗙𝗜𝗖𝗜𝗔𝗟: 𝘇𝗸𝗩𝗲𝗿𝗶𝗳𝘆 𝗜𝗦 𝗟𝗜𝗩𝗘 𝗢𝗡 𝗠𝗔𝗜𝗡𝗡𝗘𝗧! And with it, the debut of $VFY - fueling the world’s first modular layer built just for zero-knowledge proof verification. A new infrastructure primitive has entered the space. A 🧵...
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@onchaincam
Cam ☯️
14 days
gm to all SOL enjoyers my new case just arrived @SOLYD_STORE so clean🔥
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@Polkadot
Polkadot
21 days
Wen Polkadot 2.0??? → Early October That's when Polkadot SDK version 2509 will be released. After that, production deployments of Elastic Scaling (the final pillar of Polkadot 2.0) can begin.
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@onchaincam
Cam ☯️
24 days
150M token volume generated for our clients in the last 6 months. That's not luck. Most crypto projects are throwing money at random KOLs and hoping something sticks. They're picking influencers based on follower count instead of community engagement. They're running generic
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@onchaincam
Cam ☯️
25 days
85% of retail crypto investors discover new tokens through social media. Your project has 847 Twitter followers and posts twice a week. Connect the dots. While you're perfecting your whitepaper for the third time, competitors with worse products are capturing mindshare through
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@onchaincam
Cam ☯️
26 days
Crypto Twitter has 47 million active users. TikTok crypto content gets 12 billion views annually. Telegram hosts 8,000+ active crypto communities. Your project is trying to capture maybe 0.001% of that attention with generic content and zero KOL strategy. The math doesn't
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@onchaincam
Cam ☯️
27 days
I'd pay 50K monthly for KOL campaigns that deliver 500K+ in daily volume. That's not expensive. That's basic math. Web3 projects treat marketing like a cost centre instead of the growth engine it actually is. Every day your token isn't trending is money left on the table.
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@onchaincam
Cam ☯️
28 days
"KOL marketing is too expensive." Translation: "I'd rather watch my token die slowly than invest in what actually works." Here's the math that'll hurt your feelings: Average crypto project spends 180K on development, 50K on marketing. Then wonders why nobody knows they exist.
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@onchaincam
Cam ☯️
29 days
Here's what kills 90% of crypto projects: They launch a token, get listed, then go silent. Radio silence while their community dies and volume tanks. Smart projects understand momentum is everything in Web3. You get maybe 6 weeks to capitalise on launch energy before the
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@onchaincam
Cam ☯️
30 days
Token volume tells the real story about your marketing effectiveness. Impressions lie. Engagement lies. Follower counts lie. Volume never lies. If your KOL campaign generated millions of views but your trading volume stayed flat, your marketing failed. If your influencer
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@onchaincam
Cam ☯️
1 month
Crypto projects love to brag about their tech specs. "We have 100,000 TPS!" "Our consensus mechanism is revolutionary!" "We solved the blockchain trilemma!" Cool story. Your token is still down 80% from ATH. You know what moves tokens? Stories, not specifications. Humans
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@onchaincam
Cam ☯️
1 month
KOL marketing budgets are getting ridiculous. Projects throwing $500K at influencers without any strategy. Just spray and pray with checkbooks open. Then wondering why their token still trades sideways. Money doesn't buy influence. Strategy does. The right creator at the
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@onchaincam
Cam ☯️
1 month
POV: You just asked me to pay for impressions
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@onchaincam
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1 month
Every crypto project thinks they need to be on every platform. Twitter, TikTok, Telegram, Instagram, Discord, Reddit. Spreading your $50K marketing budget across 6 platforms like peanut butter. Getting mediocre results everywhere instead of dominating one place. Here's what
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@onchaincam
Cam ☯️
1 month
Crypto KOLs charge $10K for a single sponsored post. Project founders lose their minds at the price. Same founders will spend $100K on a Times Square billboard without blinking. The billboard reaches random people who don't care about crypto. The KOL post reaches 200K people
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@onchaincam
Cam ☯️
1 month
Started in NFTs during the 2021 bull run. Made every mistake you can imagine. Burned through client budgets on strategies that worked for traditional markets but failed miserably in crypto. The wake up call came when a project we were consulting spent $200K on PR and
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