FRACAS
@FracasWeb3
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Web3 Marketing | $50M+ raised via KOLs, GTM & token launches
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Joined October 2020
Bots don’t move markets. People do. Here’s how we helped out clients raise $50M+ via KOL campaigns👇
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A product without a narrative is just a landing page with extra steps
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KOL marketing only works when creators are actually incentivised. Otherwise it’s just sponsored noise.
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If @paramonoww had to rebuild @hazeflow_xyz from scratch… He wouldn’t change a thing. “The butterfly effect matters, every step shaped what we’ve become" A founder confident in process, not perfection.
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Every research firm claims to “understand protocols.” @hazeflow_xyz actually does. They ask 40–50 questions across tech, product, and marketing before writing a single word. @paramonoww says the goal is to know a project better than its own team. That’s the standard.
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If all funding vanished tomorrow… 99.9% of Web3 projects would die. @paramonoww says most teams are addicted to raising, not revenue. Those that’d survive? Ones that were profitable from day one. Money’s the best stress test.
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You can spot bad projects by page two. Too many buzzwords. No data. Overuse of “transforming” or “empowering" If your whitepaper reads like a poem, not a product, you’ve lost the plot😂 @paramonoww from @hazeflow_xyz has read thousands. He knows.
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People think being a dev in crypto is easy. It’s not. - New languages. - Constant pivots. - Unstable tooling. @paramonoww says the biggest mistake people make is underestimating the complexity of building here. If you ship in Web3, you’re already top 1%
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Where’s @hazeflow_xyz heading? Still a research firm but evolving into a product that simplifies crypto’s complexity at scale. @paramonoww wants to keep fixing the industry’s biggest problem: Reading 3 pages of a whitepaper and still not knowing what the protocol does.
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Most crypto teams can build. Few can explain. That’s where @hazeflow_xyz comes in. @paramonoww’s team turns overcomplicated tech into clear messaging that actually lands, for both retail and founders. Because in Web3, if you can’t explain it simply, you don’t understand it
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Everyone’s chasing the next L1 or rollup. @paramonoww says devs will chase something bigger: Infrastructure that connects Web2 + Web3. @eigencloud style ecosystems that bridge verification, compute and usability. Infra is the new meta.
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Spicy take from @paramonoww: 99% of crypto projects don’t need a token. Most founders know it, they just issue one to raise faster. Tokens became an exit strategy, not a utility. Would crypto be healthier without token fundraising?
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If people don’t understand your story, they won’t understand your product. @paramonoww from @hazeflow_xyz says storytelling isn’t fluff, it’s the only way to make complex tech click. Predict what your reader will ask next… then answer it before they ask. That’s narrative
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What can Web3 learn from Web2? As @paramonoww puts it, crypto loves hype cycles, not horizons. But the best Web2 builders spent years refining real products. The next 100x isn’t in new chains, but in sticking around
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The biggest mistake protocols make? “They try to sound too smart.” - @paramonoww
@hazeflow_xyz’s rule: if your user needs to google half your homepage, you’ve already lost them. Simple doesn’t mean dumb. It means understood.
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Everyone’s chasing hype tokens. The real innovation’s happening quietly. @paramonoww thinks the most slept on tech in Web3 isn’t DeFi or AI. it’s ZK proofs and verifiable data. Imagine proving your age or ID without sharing unnecessary personal info. That’s the real unlock.
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Bitcoin DeFi is like trying to turn a gold bar into a vending machine. Impressive idea. Terrible use case. As @paramonoww from @hazeflow_xyz put it, Bitcoin’s core philosophy isn’t about apps or yield farming. It’s a store of value. Maybe Bitcoin should just stay Bitcoin.
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The Dr. Seuss Instagram is doing what 99% of brands are too scared to do. Marketing that makes no sense, but gets all the attention. They’re not selling books. They’re not pushing products. They’re just using the Dr. Seuss IP to jump on trending sounds, memes, and dances No
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Our CEO, Sonali, met again with Donald Trump Jr - details aren't public for now. Keep your eyes on October 20th.
Enjoyed sitting down with @SonaliGio of @DeFi for an insightful chat on crypto. More to come.
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