The Lombardi might have already left the stadium, but Olivia Orput and Eliza Brown are still talking big game. Live from the Ogilvy Ad Desk, welcome to their Big Game Breakdown Show! H/T to our amazing editor Sophia Celentano!✨    #SuperBowlLX #TeamOgilvy

Gen Z is the most single generation ever. But that doesn't mean they're lonely. 💕 They're redefining connection on their own terms, prioritizing friendships & personal growth. Our new report explores how brands can connect with their new reality. Read "Significant Others":

The criticism that causes 1 in 2 girls to quit sports is loud. But the sound of their joy should always be louder. We're proud to partner with @Dove to amplify that sound on the world's biggest stage. Help us #KeepHerConfident. Learn more about the Dove Body Confident Sport

We’re BACK at the Ogilvy Ad Desk where Olivia and Eliza are reviewing the tapes and talking emerging strategy they’ve been seeing in Big Game ads so far. 📺🏈 Do you see what they’re seeing? Let us know in the comments below.👇 H/T to our amazing editor Sophia Celentano

Welcome to the Ogilvy Ad Desk! 📺🏈 Our expert anchors Olivia Orput & Eliza Brown are counting down the days ‘til advertising’s biggest night kicks off! So stay tuned if you like to nerd out on ads, and let us know which brand you think will have the best spot in the comments.

What makes a Super Bowl spot a true winner? It takes an expert eye to know.   We're thrilled for our Chief Strategy Officer, North America, Anibal Casso, to be selected for this year's prestigious #SuperClio jury! Learn more: https://t.co/uQ3ZswwJI1 #TeamOgilvy #SuperBowl

1 in 2 girls who quit sports have been criticized for their body type. A number Dove is committed to changing. For the third year, @Dove is returning to the Big Game with "The Game Is Ours." This movement-driven spot proves that when we encourage girls to focus on what their

How do you make a legacy brand iconic again? You don't just buy media; you hijack meaning. In @TheDrum, our NA CCO, Guillermo Vega, breaks down the strategic bravery of turning the Super Bowl itself into a creative canvas and making a FMCG brand unforgettable.

The Creator Economy has matured. Reach and engagement metrics are no longer enough to win. With major budgets shifting to creator-led channels, the next phase of brand building will be defined by one thing: trust.  Join us for our next #OgilvyOn Live, where influencer marketing

As feeds become more synthetic, audiences are demanding a return to substance. Is your brand prepared to deliver? 🤖➡️❤️ Join Ogilvy Social.Lab for our next #OgilvyOn Live when we unveil the essential findings from our 2026 Social Trends report and give you the playbook for

"We just got lucky." Thrilled to be named creative & strategic partner for Major League Soccer (@MLS)! We're excited to fuse business-driving marketing with the credibility & creativity this moment deserves. Let's turn curiosity into fandom. ⚽🔥  Full details via @AdAge:

Family visits, cheese for days, soft pants…. no one’s ready to start the New Year on Jan. 1. So Michelle Buteau and Premiere Protein moved to … today! The day we get back to life and really need a celebration! Join her for the confetti, the songs and — of course — the free

Understanding fandom isn't just about who fans follow—it's about how they engage. Participatory, kind-spirited fandoms may be better entry points for brands, while more intense, protective ones demand earned relevance and deep cultural fluency. To help brands navigate these

David Ogilvy's memo about Christmas cards from December 15, 1958 (and re-sent almost every year thereafter). #TBT

The gravitational center of culture has shifted. It's no longer dictated by media channels, but by fandoms—powered by the economic and technological force of Gen Z and Alpha. In today's fragmented landscape, these communities are stunningly ripe for engagement but notoriously

Icon Brands are never static. They possess a compelling point-of-view and an unyielding restlessness that drives them to innovate, evolving both their thinking and practice to meet the radical changes of today's landscape.  Antonis Kocheilas (@AKocheilas) charts the four vital

With 53% of Americans now getting their news from social media, the old rules of earned media no longer apply. That's why we're thrilled to launch #CultureCurrent: our social-first offering that blends AI tech with human intuition to help brands break through and drive impact.

The most famous Italian in Peekskill, NY is here to explain holidays on Italian Time with Diane Morgan. #SanPellegrino #HolidayonItalianTime @OgilvyNY

In today's landscape, are you a fleeting reflection or an ignorable ghost? Too many brands fall into the trap of being a Mirror or a Shadow—one chasing momentary hype, the other failing to make an emotional mark. Both are on a path to irrelevance. Antonis Kocheilas (@AKocheilas)

Imagine accessing your customer's authentic voice, on-demand. Not in weeks, but right now. 🤖 That's the power of synthetic audiences. Join our next #OgilvyOn Live on Dec 2 to learn how AI is enabling a new level of customer-centricity. Register now: https://t.co/Z68dCPHn9l