Check out our piece in @FastCoDesign by our CEO @mmilan -> on designing for human computer interactions. https://t.co/wEMzQK5ZvK #ai #ml #design #uxdesign #hci

Brian Lee from @normativedesign chatted with @mikecommito and @SteveMGravel this week on the pod. He discussed his early days working as a process engineer at Vale to starting and scaling teaBOT, an on-demand tea robot start-up. 🎧 https://t.co/o3TYCZodbe https://t.co/Lwsp5gAJgX

▶️ Step 6: Launch

▶️ Step 5: Gather evidence from the tests and incorporate into the product

▶️ Step 4: Create designs and run tests

▶️ Step 3: Prioritize the hypothesis you'd like to test

▶️ Step 2: Rank risk and value level for each hypotheses

▶️ Step 1: Make a list of your assumptions and hypotheses

Ever wondered what the 'Fail fast, learn fast' approach looks like? 📖 🧵A thread on some steps to guide you through it: #productlaunch #customervalidation #innovation #testing #hypothesis #MVP

Anthony Bennett stresses that mentorship for junior developers can actually be a win-win situation, as it fosters a learning environment for the mentee and enables the mentor to focus on high-value tasks 👌 #technology #innovation #developers #future #mentorship #engineering

What are your thoughts? Read more here:

The best ideas come from those closest to the problem: No matter how great you think your ideas are, the best ones always come from those who are closest to the problem: users and customers. Until you have evidence of product/market fit, your idea is just an idea.

The user is not always the customer: If there exists a wider market for your product, you need to find a potential customer, iterate until that customer liked it enough to pay for it, and then find enough customers to justify growing the business in a meaningful way.

What looks like a great idea to you may not look that way to a customer: You need to take your ideas out of the ’box’ and validate them with users and customers. Get up close and personal.

Why do most product development teams fail? Ideally because they falls so deeply in love with their own idea that they forget to ask users and customers if it answers any real needs (Thread 👇🧵)

Laura Ospina on why evidence-based customer journey mapping can be a significant tool for your business and new innovation opportunities 🎊 #productdesign #customers #innovation

5) If you'd like to learn how to leverage the right evidence for creating customer journey maps, read more here:

4) Another method is co-creation. Customers are the experts of their own experience, giving you the evidence needed to identify and highlight their needs, questions, feelings and thoughts throughout their journey.

3) One way to observe those behaviours is through ethnographic research. It’s not the only method, but it does allow us to get up close and personal with how people think and feel in response to specific experiential stimuli.

2) Like a Swiss Army knife, a good journey map can be used for many different purposes, including opportunity mapping and prioritization, customer experience design, product and service development and marketing planning.

1) Every customer experience tells a story. Like all stories, it has a beginning, a middle and an end. With so many moving parts, the best way to capture such experiences is to think of customer experience as a ‘journey’, and visualize it in the form of a map.