https://t.co/ymtKFeMKLJ

Most founders think about governance only after they hit their first crisis. That's like trying to move railroad tracks after cities have been built around them. 🧵

7/7 These expensive lessons are too valuable to keep to myself. Join my new newsletter "Inevitable & Obvious" where I help founders create categories that don't exist yet:

6/ I've written about our journey: - The $2.5M governance mistake that ended us: https://t.co/okrKduIoCY - Reflections on pioneering carbon removal:

5/ These last two years brought three waves of grief: stepping down as CEO, leaving the company, and finally, winding down. But remembering what I told our advisor in 2017—that I'd be happy if we just kicked off the carbon removal industry—we succeeded beyond expectations.

4/ We had finally cracked supply with hundreds of thousands of carbon removal credits from our Bayer partnership. But as we ramped up sales, we hit headwinds in the voluntary carbon market and investors pulled back just as we needed more runway.

3/ That meetup led to a hackathon, then a company with six cofounders that became remarkable: - First soil carbon removal methodology - $20M raised - 30-person team - Hundreds of thousands of tonnes CO2 removed - Pioneered an industry

2/ In 2015, large-scale carbon removal wasn't considered possible. I founded a meetup to learn more. We were just a dozen people meeting monthly in Seattle, studying CO2 removal. "Carbon removal" wasn't even a term yet—we called it carbon capture.

1/ More than 7 years after co-founding @nori and a few months of grieving, I've finally found the words to share our journey's end. We wound down operations this September and sold off our final assets. 🧵

This week, @tom_previte — founder of UK biochar startup @Restord_earth & co-host of @RestoredCC — is on Reversing Climate Change to dig into the complexities of biochar production, the challenges of starting a climate-focused business, & more. 🎧

In 2023 biochar represented 94% of delivered durable CDR & the industry is growing fast. What do 1,000 experts think is next for biochar? Myles Gray of @USBiochar is on CRN to unpack the Initiative’s 2023 Global Biochar Market Report. 🎧 https://t.co/Q2B3xIbNli

Learn more in our full press release:

The credits are third-party verified and boast co-benefits such as supporting soil health, helping reduce erosion, and increasing soil water availability.

With this volume of credits, climate-conscious companies have the opportunity to support regenerative agriculture and carbon removal at scale. Each credit represents the removal of approximately one tonne of CO2 from the atmosphere through regenerative farming practices.

Earlier this week, we announced the issuance of more than 125,000 soil carbon removal credits in Nori’s marketplace — with more than 240,000 in the pipeline — through Bayer Carbon Program (@Bayer4CropsUS).

classics of science studies x pressing questions in CDR - this was a fun conversation!

On a new episode of RCC with @hollyjeanbuck, @anupama_khan, & host Ross Kenyon, we explore the state of carbon removal through two philosophical works: Thomas Kuhn's The Structure of Scientific Revolutions, & Paul Feyerabend's Against Method. Listen here: https://t.co/aqP7Yh1j0w

Another step forward for the carbon market! With @nori we are helping turn farmers' regenerative ag practices into tangible credits that can provide monetary value for the farm. Learn more at https://t.co/fsM8rMNwHy #CarbonMarkets #regenag

This represents an unprecedented expansion to Nori’s carbon removal supply while adding significant supply across the soil organic carbon market as a whole. Read the full press release here:

We’re excited to announce that we’ve added more than 125,000 soil carbon removal credits to our marketplace from Bayer Carbon Program (@Bayer4CropsUS) — with more than 240,000 credits in the pipeline for later this year. 🌱🎉