#SethGodin and I talk #Story. See the full interview at: https://t.co/es2PVxxQzV

Looking to start making $5,000/mo as a Premium Ghostwriter? I spent 100+ hours creating an email course to help you: • Craft an irresistible offer • Charge premium prices • Land your first 5k client Want access? Like, retweet, & reply "👻" and I'll send it for FREE!

If you love #DND, you might want to sign this. Hasbro, Please Take No Action Regarding the Open Gaming License v1​.​0a - Sign the Petition! https://t.co/TsgX4WHwQZ via @UKChange

@ThisIsSethsBlog Years ago, I'd ignore or deny or my personal failings. These days I put them to work. END

@ThisIsSethsBlog I do the reps that build the reputation. Step by step, brick by brick. Who wants to break a streak of 30, 50, 100, or 1,000? Not me. Head up. Back straight. Do the work. Vain beats pain. ...

@ThisIsSethsBlog Because I've made this thing part of my identity. (And identity, whoever we are, runs deep.) Other people give up, get discouraged or are constantly distracted by some shiny new thing. Not me...

@ThisIsSethsBlog 3: Vanity Yes, I'm vain. Occasionally, I'm tempted to skip a day. Maybe I'm overwhelmed, knackered, or on holiday. But then vanity comes to my rescue...

@ThisIsSethsBlog So I put it out there, everyday. Good or not. Of course, quality is a critical part of business, but it's often also a trap and an excuse. You didn't start walking once you knew how to do it. No, you were gloriously reckless...

@ThisIsSethsBlog 2: Recklessness Yes, I'm reckless. If in doubt, I hit publish. The goal is #consistency, NOT #quality. I know that 582 of my podcasts are below average, but they'll be different for each listener – depending on who they are and what they need when they hit play...

@ThisIsSethsBlog *Successful #business people understand the brilliance of #boring...

• Each podcast is short and built around one idea. • No guests (aside from @ThisIsSethsBlog for ep.1,000) • Super-simple tech stack. No editing, music or ads. • (I recorded right into my phone for ages. Now using@DescriptApp.)

1: Laziness Yes, I'm lazy. #Simplicity is the key to #efficiency, so I’ve built a brilliantly boring* and repeatable process:

Like you, I'm busy. I have clients, customers, deadlines and family stuff. But I’ve put out 1,164 daily podcasts over the past 3 years. Here are the 3 'negative' traits I’ve leveraged to do it.

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

If nothing else sticks from this series, that's a powerful place to start. Thanks for reading. Nick --- This is one of 30 riffs on #Business #Storytelling. Follow me to get the series.

Every image – like every good story – starts with a face. Humans relate to other humans, to you and your story – especially when it speaks to their experience, needs, fears and identity...

And that's where I want to end this series. Back in the Wall•E post, we talked about the value of empathy and the first commandment of storytelling: MAKE ME CARE. And what do you see when you look at this montage? Buildings? Machinery? Fiscal reports? Of course not.

We've talked a lot about pressure in this series. The tension between what people have and what they want. The tension between what they say and what they mean. Even the biological tension we feel when a story character get's into trouble.

If you've seen Breaking Bad, you'll remember how – a few scenes before – he had tenderly turned his infant daughter onto her side. Yes, a loving father. But under pressure, Walter shows us who he truly is. As in stories so in life.

Or indeed, the business life that you are building through your work, brand or startup. We've also seen how actions reveal character. We began this journey with Walter White standing over Jessie's girlfiend as she choked to death...

Triggers. Subtext. The power of open loops. We've seen how stories start when somene's world is thrown out of balance, unleashing a deep desire within them. The pursuit of that desire is, of course, the story ... whether it's Die Hard, Casabalanca, or Ross and Rachel...