On my journey to establishing myself as a talent publicist/Pr manager in the music niche, I will be sharing somethings that I’m learning along the way. 🧵 🧵 👇👇👇. #My2cents #MusicPR #Afrobeats #brandstrategist #ArtistJourney #Storytelling #contentcurator.

RT @gaxrav: you can always tell when someone is going to be successful because they're too different from everyone around them without even….

RT @mimitheblogger: If streaming platforms crush rn?! What albums or songs do you actually have ????? . For example when you travel (train….

RT @kemismallzz: Everyone needs that one person to believe in them man! Self belief is important you know but you see having a person or a….

RT @BrianZisook: Artists, please add a contact email in the description field of every YouTube video.

RT @Hauwa_L: Just because that idea failed doesn’t mean it didn’t come from God. Sometimes, God gives you ideas knowing it’ll lead to failu….

For a lot of rising artist I think both honestly, because everyone wants the world to experience their art, and also they invest lots of money into making/promoting these songs, so getting paid for pushing your passion, is a different kind of blessing tbf ✨✨.

RT @notjusttomi: Why do you want to blow? Is it because you want to be heard or you want to make money?🤔.

11 - So basically own your lane. Your brand isn’t just aesthetics, studio sessions and lyric videos, it’s your essence. Let it guide your moves, your growth, and how you connect with fans. Na there the real sauce dey. 🎶.#My2cents #MusicPR #Afrobeats #ArtistJourney #Storytelling.

10- This is to say that Your brand identity na your foundation. Na wetin go make you stand out in this crowded music scene and keeps fans sticking around as you grow.

For example, AG Baby evolved from Photoshop King to Tio tequila to Ejanla (Big Fish). His sounds also evolved, but the Afroculture pride, calm confidence, and lover boy vibes that drew us in from day one still dey intact. Growth 🍀, but the brand essence was never lost.

9- Evolving means you fit try new sounds o, but still carry your original vibe. More like adding layers to your identity, not throwing it away. 🌟That’s how legends last. 💯.

8- Meanwhile, Having a core brand no mean say you no fit evolve! It just means you grow 🌱 but still keep the things wey make fans love you in the first place, make sense?.

7-My point is these are Two artists;Two different brands. (Stop the unnecessary comparison btw)both of them dey win because they stay true to their brand identity(who they are). That’s the goal: build a brand wey go pull your people close and hold them tight.

6- 🎵 Sound — rich, emotional, joyful.👕 Style — street luxury meets royalty.🎥 Visuals — bold, full of colour.🎭 Presence — expressive, lively, real. Davido dey own any room wey he enter. E no dey blend—e dey stand out.

5- Now check Davido—full energy, full presence. He's loud, he's proud, and he dey rep Naija 100%. From lyrics to videos, everything dey show confidence, family, & celebration. #Davido #BrandIdentity #30BG.

4 - That kind consistency across everything na why #FC amongst others dey feel am deep. E no just get hits—he get presence. Which was built overtime obviously , but he still sustains it. #StarBoy #Afrobeats.

3- 🎵 Sound — soft, emotional.👕 Style — Lagos vibe with global fashion.🎥 Visuals — clean, warm, stylish.🎭 Vibe — mysterious but magnetic. Wizkid generally doesn’t talk too much—but his art and PR strategy speaks volumes.

2- Brand identity is everything. It’s how people see and feel you.Look at Wizkid,he’s all about that low-key luxury, Afro pride, and global swag. His vibe is calm but he’s got that mystery that pulls you in(any artist can customise that in a unique way). #Wizkid #BrandIdentity👇.

🧵1- Without a clear brand identity, you’re just another artist making music. And No direction means your content, lyrics, videos, logos, and shows might end up confusing people or feeling all over the place. You get?👇.

Here’s for today: if you are an upcoming artist you will need to lock into this information, p.s - (I will switch between pidgin and English on this thread for better context) let’s dive in👇.