Be green. Use our plastic cups. Small print on cup reads, “May not be recyclable in your country.” How does this work @Starbucks ?

If you don't know what channels are creating growth for your SaaS (and which aren't), this is kind of a big deal. An awesome product!

Instant inline validation is a source of pressure and frustration for new users. Give them time before you pounce!

Folks, don't follow poorly thought-out design trends; Use field labels in your forms. No matter how short or obvious it might seem to you, others will struggle.

SaaS founders: Don't ask for a phone number during signup unless it's critical to the success of your https://t.co/e2aZJAfoEh which case, have at it!

So, talking about your work does...work. Yesterday, I announced on 3 platforms that I rarely engage with that I'd launched a newsletter. I've already had several people subscribe 😀 In case you missed it:

They say better late than never—so here we are! I’m launching a newsletter for SaaS founders, which is all about the dark art of Onboarding and the critical first few minutes of a new user’s journey. Expect practical advice and zero design jargon—just clear, actionable insights

Other than a form ;) what elements are a must-have in a compelling newsletter landing page?

When it comes to portfolio/studio websites, do you prefer photographic headshots to graphics? My avatar is used throughout my website except for the About page. What do you prefer to see when potentially hiring a service provider?

Whenever I look back at Feature Flux, I get a little sad. I think there was something in that idea. But I guess I wasn't able to articulate its value. 😞 https://t.co/237o8R6BKf

Why are there so few books about User Onboarding? Isn't it make or break for any SaaS product? There seem to be 3 main options: Product-Led Onboarding by @wes_bush and @RamliJohn The Elements of User Onboarding by @SamuelHulick Onboarding Matters by @donnaweb Yet, if we

An interesting take on the imminent death of SaaS as we know it, from @dmenchaca15 How will founders build a moat around their product? Can they? https://t.co/CVlHp1Q0gT

What was the last app you signed up for that left you thinking, "What now? What do I have to do?" You don't need to tag them, but I'd love to hear about it.

In case you're still on the fence about the importance of User Onboarding: 60% of US enterprise software companies have a Customer Success team (up from 40% four years ago). However, 75% of those companies have seen their net revenue retention (NRR) rates drop since 2022. More

Ever heard of the ‘Interaction and Feedback loop?’ It’s about what users expect vs what actually happens during interactions. Sound complicated? Na. A little boring? Possibly, but inconsistent IF loops are a great way to lose user trust. Getting them right can help increase

If you run a SaaS and have budget left for 2024, now’s the perfect time to invest in a UX review and get ahead for 2025. Prices go up to $1,299 on January 1st—so secure your review at the current rate. Let’s make 2025 the year of sensible UX. 🚀 https://t.co/QEpTO6Vzm0

So, I haven't put my prices up since forever, and let's face it, life has gotten expensive. On January 1st, I'll be increasing prices across the board. When was the last time you increased your rates? How did it go?

I'm writing a post on Interaction and Feedback loops in SaaS. I'd like to recommend some solid design systems that are as future-proof as possible. Any suggestions?

If you could watch an Onboarding Review/teardown of any SaaS, which would it be and why?

SaaS founders battle with the concept of white space. There's a tendency to think of it as wasted real estate. But this couldn't be further from the truth. It's a much-needed design aid that can help improve the overall usability of your app. When done right, it can: ✔️