Ramli John
@RamliJohn
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Founder of Delight Path. Helping B2B startups onboard and keep their customers. Author of "Product-Led Onboarding" (+40K copies sold) and “Eureka”
New book “Eureka” out now 👉
Joined August 2011
40-60% of users leave an app forever after signing in once. Because the onboarding sucks. That's why I wrote my new book "Product-Led Onboarding," which drops on Tue, June 8th! 🔥 Here's what you need to know.
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Behind the scenes for Eureka launch day! @RamliJohn is here in Chicago and just kicked off his Product Onboarding Summit. First session is with @kate_syuma Later we're heading to Three Cities Social for our Book Launch Happy Hour. If you're in Chicago, join us!
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The book launch party for @RamliJohn is featured on Luma Chicago! Join us and connect with fellow entrepreneurs, product people, and tech folks to discuss the future of product onboarding. Thanks again to @DrayDrayW and Three Cities Social for hosting! Link in the replies
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I'm excited to be hosting the Product Onboarding Summit to celebrate the launch of my new book! 🎉 Come join us.
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Chicago startup and product people! Join me on Tuesday, June 24 for the launch of @RamliJohn's new book, "Eureka: The Product Onboarding Playbook for B2B Companies" Come for the food, the drinks, and the conversation about turning new customers into raving fans. Hosted by
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40-60% of software users will sign up and never return 👀 On January 28, @RamliJohn joins @theDanDale to discuss how to go against the statistics and build a seamless product experience. Register here: https://t.co/JF0gUVxNo0
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"Most companies' onboarding sucks!" "40–60% of users leave an app forever after signing in just once." Here's why, from onboarding expert @RamliJohn: — 1. Why Onboarding Fails and How to Fix It The biggest onboarding mistake? Skipping the basics. Too many teams jump
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The psychology of activating free vs. paid users is entirely different. Yet most companies treat them the same. I partnered up with @RamliJohn to explain how to optimise for both:
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Onboarding isn’t just signup rates. I’ve partnered with expert @RamliJohn to break down how you should be measuring. These are the four categories to track:
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8 weeks ago, I left my full-time job to become a solo consultant. In the spirit of building in public, let me share my highlights, lowlights, and lessons learned:
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💡 Masterclass in Authentic Success w/ @RamliJohn Learn how resilience & community built a thriving online presence & loyal following. From family crisis to mentorship, the journey matters. 🎧 Spotify, Apple, Amazon. #ConnectWithPurpose
https://t.co/ZVUpOhrh84
#AuthenticSuccess
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I’m doing something that scares me: writing and building my new book in public. Below is the latest Table of Contents... I've written the first two chapters so far. My plan is to write the bulk of it in December.
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Just wrapped @theproductmngr AI panel! Top takeaway: AI is cool but quality matters more; it's better to have no AI than a bad AI product experience s/o @hannahhcclark @ramlijohn & @anujadhiya, thanks for having me!
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✅ PS. In a few days, I'll be sharing the 1st chapter of my new book with my newsletter. The title is spicy: “Why Product-Led Onboarding Is NOT Enough in B2B.” Join the list here:
delightpath.com
From the author of the bestselling book "Product-Led Onboarding" comes EUREKA. Learn the customer onboarding playbook used by high-growth B2B companies like Appcues, Zapier, Mixpanel, and more.
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Without my network and audience, this launch would have been impossible. Thank you to everyone who reached out and supported me. Let’s keep on growing!
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What’s coming up next? 📘 I’m opening up the early reader’s club for my new book in less than a month! 🤓 The User Onboarding Masterclass with Maven starts in two days on 10/31! I have 6 more spots left. Use code “LINKEDIN20” to get 20% off. 🚀 I have one more spot for a
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What were my learnings? ⭐️ My network is truly my net worth. All my calls, clients, and students were warm introductions. Thank you to everyone who engaged with my posts! 🚫 Saying “no” is painful, but necessary. I put my newsletter on hold for a month. I don’t expect to
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What were the challenges? 😓 My first few sales calls were rough. Since then, with Joel Klettke's help, I’ve refined my approach. 👻 People ghosting after the sales call or not showing up for the call. I heard it’s part of the game. 😵 Some days, I’m back-to-back on sales,
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What went well? ✅ Scheduled 20+ intro calls. ✅ Closed 1 onboarding growth sprint client. ✅ Launched the Delight Path brand and website. ✅ Announced my new book, EUREKA - The Customer Onboarding Playbook for B2B Companies. ✅ Almost 15 students for The User Onboarding
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Four weeks ago, I left my full-time job to become a solo consultant. Here are my wins, challenges, and learnings:
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