Felt kind of weird to make the intentional effort to capture this moment. But, in hindsight, already grateful we did it. I’ve never regretted documenting a moment — but I l’ve often regretted not.

Social media rewards certainty. Certainty, to me, is a red flag.

Earning trust is the hard thing that makes everything else significantly easier.

“Never forget: You aren't building an audience – you're building a 1:1 relationship (many, many times)." – @jayclouse

More tests → more data → better decisions → better outcomes

New. Simpler for lower stress.

Title A/B testing on YouTube is such a gift. If you have the capacity, there’s no reason to NOT use this on every video of your catalog — all the time. (Starting with your highest performing videos.)

I am once again asking @YouTubeCreators to add A/B testing results to the Studio mobile app

I'm doing too much of everything, not enough of anything. Stretched in many directions, but not giving anything enough of me and my team to truly be successful. So now I'm putting things in three buckets: 1. Love it 2. Resource it 3. Kill it LOVE IT Things I love doing and

Slow and steady! The Lab gets more vibrant and diverse every day. Recent members are creators focused on: • AWS • Vineyards • Lasik eye surgery • Ad agencies • Home cooking for moms • DIY projects • Chronic illness • Financial Planning & Analysis I love it.

I spent an hour with @PatFlynn breaking down how he went from ignoring short-form video to 3,500,000,000 views across YouTube, TikTok, and Instagram. Super clarifying conversation, and the team smashed the edit on this one. Live on YouTube now! https://t.co/uympRY3bgI

My mindset has always been that failing in the micro is expected (and a sign of continued effort), but failing in the macro is not an option.

In June, we hosted the first edition of The Lab Offline – an in-person event for our (mostly) online community. 40 full-time creators, two days in Boise, lots of fun. Going forward, we plan to do two big events like this per year! Here's the vibe:

In a membership, retention is more important than member growth. New members are great, but if you don’t retain anyone, you just swap one for another. Worse, everyone who leaves is a potential detractor. Your promise, experience, and pricing should all optimize for retention.

Before you get caught up in building a NEW product… Just send a sales email about a product you’re already selling. Generating revenue doesn’t have to be difficult or complicated.

Honestly @jayclouse and @justinmooretfam have 2 of the best newsletters in the entire creator economy…

The biggest risk to your business is YOU – giving up, burning out, or falling out of love with it.

I put a lot of care into CreatorHQ. It means a lot to see people continue to buy it, use it, and discover its full depth.

I don’t know who needs to hear this, but I used to believe I wasn’t creative. Today, I make my living from my creativity.

I own so many incredible domains that I know I'm never going to use. Why do I do this

I'm starting to get consistent inquiries about investing in Creator Science. It's surprising – creator businesses aren't typically what institutional investors are looking for. I'm not really looking to throw rocket fuel at growth, so I shut most of these down immediately. But

"Find your niche" has made too many creators think and play too small. When your target market is small, you need to capture a large part of it. When your target market is big, you can build a much larger business with a smaller chunk.