We Need to Talk About Vulvas 🗣️ We’re launching a new project today that we hope might actually change your life a little bit. Have you ever felt ashamed by your vulva because it isn’t like the ones you’ve seen in pornography or textbooks? Well, you’re not alone. /1

#VulvaTalk 😍

If you've just watched @StephLunch @PackedLunchC4 and want to know more about vulvas and why we started this campaign, head to our digital hub: https://t.co/yv8qMWbiTR PS, sign our pledge to call a vulva a vulva ❤️

This is such a dream – our campaign is on TV! #VulvaTalk

From being a 12 yr old refugee found on the motorway to graduation success PLUS ♀️ Love your vulva 🍦 Ice cream flavours you never knew existed 👠 The 'senior' models making fashion ageless ☀️The best products for avoiding sunburn 😋 John's sticky wings & ribs #stephspackedlunch

Talking vulvas on daytime TV? Yep, we've done it! We're on Channel 4 now! #VulvaTalk

Avec ses moulages de vulve, #VulvaTalk, la campagne de @mycallaly veut détruire "le mythe de la vulve parfaite". Et le résultat est très beau 🔥.

Instagram is taking down educational images of vulvas, but period brand @mycallaly vows to continue its important mission to normalise the body part in a groundbreaking campaign. https://t.co/EgWOX62JD0

#VulvaTalk

@instagram @mycallaly darling @instagram @InstagramComms, your policy on illustrations of the wide diversity of vulvas is creating shame and confusion, and erasing people's experiences. get better.

@instagram @mycallaly how can we dismantle the social taboos and shame around vulvas if we can’t use social media to inform, support and educate?

@instagram @mycallaly how can we educate them if you’re not only erasing these pictures and comments from people who, for the first time, feel seen and represented, but further feeding into this idea that vulvas are something that we should be ashamed of and should be kept hidden?

@instagram @mycallaly the images @mycallaly worked to create were made to help those who feel confusion, dissociation or negative feelings about their vulvas.

@instagram @mycallaly openly speaking about vulvas and the wide variety of what's normal MATTERS. one in five 16-24 year olds have considered cutting or bleaching their own vulva.

@instagram @mycallaly these images were part of a crucial campaign by @mycallaly to help people feel less alone, and understand their own anatomy better.

@instagram yesterday, in partnership with @mycallaly, a series of realistic vulva illustrations went up on our page. within a few hours (and after thousands of likes and hundreds of comments), it was taken down because of "nudity"

dearest @instagram, we love you, but we really, really need to talk about your censorship policy. this is the third time in two weeks we've had to have this conversation...

By removing this content, you’re stopping all three of these positive actions from taking place on your platform, allowing shame and confusion to continue, and actively erasing people’s experiences. It’s time to do better. #StopCensoringVulvas @vagina_museum

Our pledges are 1) to call a vulva a vulva, 2) to create better educational content so young people are aware of the huge diversity within normal, healthy vulvas, and 3) to promote accurate, diverse imagery of vulvas, challenging that some vulvas are more ‘normal’ than others. /8

More dangerously, you’re adding to the idea that vulvas are something we should be ashamed of, to the extent that we can’t even show illustrations of a completely natural body part. How can we dismantle social taboos if we can’t use social media to inform, support & educate? /7