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Mithu Lucraft Profile
Mithu Lucraft

@mithulucraft

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Senior Consultant at TBI Communications. Views are my own. #publishing #research #marketing #openaccess #openresearch

London
Joined April 2008
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: What are the key #strategicmarketing priorities in academic and #scholcomm?. We’ve launched a survey to find out! Participate….
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: Behind the scenes we’ve been busily working on a new website!. Find out more about our wide range of #marketing services for….
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@mithulucraft
Mithu Lucraft
2 years
Chris Banks points to the challenge that data sharing takes time, but isn't the larger issue that it isn't planned for and managed properly early in the research process, i.e. improving data management key? #ALPSP2023.
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@mithulucraft
Mithu Lucraft
2 years
The digital landscape for China 🤯#alpsp2023
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@mithulucraft
Mithu Lucraft
2 years
RT @hum_works: The way publishers target and attract authors is changing - and data is a big part of the answer! .Great insights from @mith….
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@mithulucraft
Mithu Lucraft
2 years
What’s the alternative?
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@mithulucraft
Mithu Lucraft
2 years
Visible evidence that APC models aren’t working for everyone - feedback from OASPA workshops #alpsp2023
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@mithulucraft
Mithu Lucraft
2 years
There's something interesting in here about measuring author-led (i.e. community) progress WRT to open science practices versus what impact a publisher or funder makes with policy: I can see that open science indicators could help demonstrate both to inform progress #alpsp2023.
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@mithulucraft
Mithu Lucraft
2 years
So inspired to hear the really action-orientated commitments coming out of @BloomsburyAcad 's DEI work: small steps to ensure meaningful change can happen - really impressive #alpsp2023.
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@mithulucraft
Mithu Lucraft
2 years
@angie_branded great q :).
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@mithulucraft
Mithu Lucraft
2 years
It's getting a bit old now but I can see how resources like VSNU/Springer Nature's societal impact toolkit, helping researchers understand how to collect and maximize that impact, will become even more valuable #alpsp2023.
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@mithulucraft
Mithu Lucraft
2 years
related question for me is how are institutions managing training for researchers in what they need to be doing WRT assessment, right from start of the process: again ties up so clearly with open research practices and we know there are big knowledge gaps here #alpsp2023.
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@mithulucraft
Mithu Lucraft
2 years
I strongly recall hearing a librarian at.@digitalsci.'s 5:AM conference talking about the librarian role in supporting these more qualitative evaluation assessments for their institution: I'd love to hear how institutional support for evaluation is evolving #alpsp2023.
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@mithulucraft
Mithu Lucraft
2 years
Encouraging to see the shift in criteria for REF 2028, particularly evidence for wider engagement and broader range of outputs. There is an inevitable knock-on effect in the effort needed, but will this help push forwards researcher participation in open research? #alpsp2023.
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: @alpsp 2023 is next week! We are looking forward to meeting with everyone. You can catch TBI’s @MithuLucraft at the conferen….
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: 🗓️ Only ONE MONTH to go until #ALPSP2023!. We are excited to have TBI’s @mithulucraft attending. If you would like to set up….
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: @mithulucraft @alpsp You can also catch Mithu at Session 6b of #alpsp2023 where she will be discussing “#Marketing, Analytics….
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: We’re looking forward to our session next month at @alpsp!. Catch TBI’s @mithulucraft at Session 6b of #alpsp2023 where she w….
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@mithulucraft
Mithu Lucraft
2 years
RT @alpsp: Session 6b of #alpsp2023 - Marketing, Analytics and Data for an Open Research Future. Join us with @mithulucraft @tbicomms; St….
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@mithulucraft
Mithu Lucraft
2 years
RT @tbicomms: Mastodon, Bluesky, and now Threads - a hot topic today among the TBI team. Here's what we know so far about Threads – it’s:….
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