Mitchell Weinstein
@mitchellw
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Digital Media, Ad Operations, Ad Technology at ICON International #adops #adtech
New York City
Joined December 2008
When I go to follow a new #adtech expert on X, I often find that their posts abruptly end in Oct 2022. Weird.
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Great team meeting today with a key #adtech partner. Discussed such topics as: -Multi-Tapping -Request Duplication -Grand Bargain -OpenRTB -AdCP -Jounce reports It was one of the nerdiest meetings we've had in a while...and it was great!...and the food was good too.
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According to @kevinkrim, CEO of @edo_data, https://t.co/EpnDKNC9Zq was the big winner of Super Bowl ads, and ate Anthropic's and OpenAI's lunch. @dunkindonuts and @redfin ads were a big hit too. Great analysis here: https://t.co/vdUt7RtViF
#adtech
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2 things I heard at #IABALM this week: -DSP's are dead, and will be completely replaced by Agents in the next 3-5 years -DSP's are indispensable as they provide the vital execution layer on all prog buys; and will be around for a loooong time @AdtechGod #adtech #programmatic
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Hello @CityofStamford. The pedestrian sidewalks on the corner of Tresser & Canal are snow-covered and completely impassable, creating a very DANGEROUS situation. Please fix asap. Thank you. @CTDOTOfficial
@StamfordECC
@StamAdvocate
@MayorCarolineCT
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Pinterest going through some restructuring and layoffs. Smells like market share opportunity for @Reddit and @x. https://t.co/6KlnKInW8G
apnews.com
Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence.
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Bob Weir and Wolf Bros. Capitol Theatre. Feb 2023. What a great show.
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Just wrapped a crazy week at CES. VERY productive meetings w tech partners and clients. Agentic AI on top of everyone’s mind. Thank you Vegas! See you soon! #CES2026 #AdTech @ICON_intl
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Looking for a last minute end-of-year charitable donation? Consider @FoodBank4NYC and help feed hungry families. What could be more important than that?
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Automation for launching, optimizing, analyzing campaigns on @meta will be at a new level: https://t.co/IsGOZQ7mUA
#adtech
cnbc.com
Meta Platforms has acquired Manus, a Singapore-based developer of general-purpose AI agents, capping a year of massive spending on artificial intelligence.
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Madison & Wall's @LukeStillman on webinar hosted by @MeasuredInc: Marketers: We want transparency, brand safety, accountability, etc. Also Marketers: We want Pmax, Advantage+, Performance+, etc. Bottom line: Performance rules (Great webinar btw) @AdtechGod @brianwieser
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Very happy to work alongside this awesome group of media professionals. Second to none. (And the guac was good too). #advertising #media @ICON_intl
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The other half of our awesome Ad Platforms team at the Florida holiday party (w a great view of downtown Ft Lauderdale). #adtech @ICON_intl
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Wow, crazy week for (unexpected) #adtech acquisitions. Cadent/VuePlanner (Linear, CTV, YT in one place) and Pinterest/TVScientific (Pin data applied to CTV buys). https://t.co/CnCJb21Gqi
https://t.co/oPyqPxuTfv
adexchanger.com
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.
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Verification co's started out blocking and preventing, and seem to have pivoted to discovering and targeting - which makes total sense and should be the area of focus moving forward. Thanks @doubleverify for updating us on the latest with Scibids and OpenSlate. #adtech #adops
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Remember when Netflix was committed to "no ads"? Certainly has come a long way since then. This 2022 article from @stratechery is particularly relevant right now:
stratechery.com
Netflix has been resolutely opposed to selling ads, prioritizing the user experience; however, the market conditions for streaming have changed, and so should Netflix
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