Mitchell Weinstein Profile
Mitchell Weinstein

@mitchellw

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Following
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Digital Media, Ad Operations, Ad Technology at ICON International #adops #adtech

New York City
Joined December 2008
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@mitchellw
Mitchell Weinstein
6 hours
When I go to follow a new #adtech expert on X, I often find that their posts abruptly end in Oct 2022. Weird.
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@mitchellw
Mitchell Weinstein
2 days
Great team meeting today with a key #adtech partner. Discussed such topics as: -Multi-Tapping -Request Duplication -Grand Bargain -OpenRTB -AdCP -Jounce reports It was one of the nerdiest meetings we've had in a while...and it was great!...and the food was good too.
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@mitchellw
Mitchell Weinstein
5 days
According to @kevinkrim, CEO of @edo_data, https://t.co/EpnDKNC9Zq was the big winner of Super Bowl ads, and ate Anthropic's and OpenAI's lunch. @dunkindonuts and @redfin ads were a big hit too. Great analysis here: https://t.co/vdUt7RtViF #adtech
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@mitchellw
Mitchell Weinstein
9 days
2 things I heard at #IABALM this week: -DSP's are dead, and will be completely replaced by Agents in the next 3-5 years -DSP's are indispensable as they provide the vital execution layer on all prog buys; and will be around for a loooong time @AdtechGod #adtech #programmatic
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@mitchellw
Mitchell Weinstein
12 days
IAB CEO David Cohen: 50% of internet activity is from bots. Need to Learn, UnLearn, ReLearn how to influence these bots. And FAST. Oh, and LLM’s need to pay pubs for all the content they are scraping. @iab #IABALM
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@mitchellw
Mitchell Weinstein
13 days
Alison Levin takes the stage as new chair of @iab, focusing on the AI super cycle. “We need standards to scale, and we must invest in talent.” Should be a great year! Looking forward to great stuff. #IABALM.
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@mitchellw
Mitchell Weinstein
17 days
Hello @CityofStamford. The pedestrian sidewalks on the corner of Tresser & Canal are snow-covered and completely impassable, creating a very DANGEROUS situation. Please fix asap. Thank you. @CTDOTOfficial @StamfordECC @StamAdvocate @MayorCarolineCT
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@mitchellw
Mitchell Weinstein
1 month
Bob Weir and Wolf Bros. Capitol Theatre. Feb 2023. What a great show.
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@mitchellw
Mitchell Weinstein
1 month
Just wrapped a crazy week at CES. VERY productive meetings w tech partners and clients. Agentic AI on top of everyone’s mind. Thank you Vegas! See you soon! #CES2026 #AdTech @ICON_intl
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@mitchellw
Mitchell Weinstein
1 month
Yesterday I did a Google search for vacations, and clicked on an organic result for Scott Dunn travel. Today I was served a Scott Dunn ad while watching CNN on YouTube TV. After all these years, still enjoy watching it all come together. #adtech #ctv
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@mitchellw
Mitchell Weinstein
1 month
Looking for a last minute end-of-year charitable donation? Consider @FoodBank4NYC and help feed hungry families. What could be more important than that?
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@mitchellw
Mitchell Weinstein
2 months
Some vintage #adtech spotted at my local Stop n Shop. @adexchanger.
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@mitchellw
Mitchell Weinstein
2 months
Madison & Wall's @LukeStillman on webinar hosted by @MeasuredInc: Marketers: We want transparency, brand safety, accountability, etc. Also Marketers: We want Pmax, Advantage+, Performance+, etc. Bottom line: Performance rules (Great webinar btw) @AdtechGod @brianwieser
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@mitchellw
Mitchell Weinstein
2 months
Very happy to work alongside this awesome group of media professionals. Second to none. (And the guac was good too). #advertising #media @ICON_intl
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@mitchellw
Mitchell Weinstein
2 months
The other half of our awesome Ad Platforms team at the Florida holiday party (w a great view of downtown Ft Lauderdale). #adtech @ICON_intl
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@mitchellw
Mitchell Weinstein
2 months
Wow, crazy week for (unexpected) #adtech acquisitions. Cadent/VuePlanner (Linear, CTV, YT in one place) and Pinterest/TVScientific (Pin data applied to CTV buys). https://t.co/CnCJb21Gqi https://t.co/oPyqPxuTfv
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adexchanger.com
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.
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@mitchellw
Mitchell Weinstein
2 months
Verification co's started out blocking and preventing, and seem to have pivoted to discovering and targeting - which makes total sense and should be the area of focus moving forward. Thanks @doubleverify for updating us on the latest with Scibids and OpenSlate. #adtech #adops
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@mitchellw
Mitchell Weinstein
2 months
Remember when Netflix was committed to "no ads"? Certainly has come a long way since then. This 2022 article from @stratechery is particularly relevant right now:
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stratechery.com
Netflix has been resolutely opposed to selling ads, prioritizing the user experience; however, the market conditions for streaming have changed, and so should Netflix
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