We need to communicate that so that more young people come here and are excited to work in food processing, distribution, and retail. This is an interesting industry with great jobs.

Really interesting discussion today at the University of Guelph about the state and future of the meat protein industry. One key insight is the opportunity for young people in the food industry to- not just in technical jobs but in business and economics. 1/2

For context, the big three plants in Canada can process a little over 10,000 head per day so the closures in the US represent about 90% of the total Canadian capacity.

Worth noting that another Tyson plant will reduce from two shifts to one per day, further lowering packing capacity. The Nebraska plant can process 6,000 head per day and the Texas plant that is reducing will cut 3,000 head per day. 3/n

Impact is difficult to predict. Lower supply could put pressure on consumer prices but the closure could also reduce competition for live cattle ➡️lower producer prices. Given losses, lower live cattle prices would be unlikely to lower consumer prices. 2/n

Impact of low cattle inventories starting to be felt. Tyson is closing a processing plant to stem loses due to low volumes and high acquisition costs. Packer margins usually inversely correlated to cattle prices. 1/n

Not to self. You should always shave and wear a collared shirt on days that Stats Can releases food inflation numbers.

Particularly interesting food inflation numbers this month. The focus will likely be on the annual number (3.4%) but what is more interesting is that the monthly number was -0.6%. Food is more expensive than it was a year ago but many items are cheaper than they were in September

🌱 Meet Dr. @MikeVonMassow, research program director for the Alliance! He’s driving agri-food research by connecting industry, tackling food waste, emissions, and consumer trends. 🥕 🛒 Read how ➡️ https://t.co/4ijbxoCtg6 @UofGuelphOAC @FAREUofG @UofGResearch

#UofG | Shrinking herds are making beef more expensive across Canada. Dr. @MikeVonMassow weighs in on the future of the industry with @GlobeAndMail. @UofGuelphOAC @FAREUofG Read more:

#UofG | Dr. @MikeVonMassow speaks to @TorontoStar about shoppers looking for discount options at the grocery store. @UofGuelphOAC @FAREUofG Read more:

Proud at the @guelphcama team who competed in the CAMA student marketing case competition yesterday and won! Congrats. Continuing a tradition. Of excellence.

"‘It’s a huge concern’: Food prices continue to rise" Dept. of FARE professor @mikevonmassow speaks to CTV News about retaliatory tariffs and crop issues causing a rise in pricing. Read more: https://t.co/8lr22lisF6 @UofGuelphNews @UofGuelphOAC

#UofG food economist Dr. @MikevonMassow speaks to @TorontoStar about the rising cost of Halloween chocolates. "Cocoa is kind of the canary in the coal mine of climate change." @UofGuelphOAC @FAREUofG https://t.co/ZChzAekqcY

@mikevonmassow from @uofg talks misinformation. “Misinformation is not new. Octavio used coins with lies on them to smear Marc Anthony.” @FoodIntegrityCA #publictrustsummit

To kick off Day 2 of the #PublicTrustSummit, Dr. Mike von Massow, Professor at the University of Guelph, takes the stage to discuss how misinformation impacts emotion, identity, and trust in the food system.

Excited to speak today on misinformation and consumer trust at @FoodIntegrityCA Public Trust Summit. Looking forward to interesting conversations

"Rising cocoa prices force Kitchener bakery to make bittersweet decision" Dept. of FARE professor @mikevonmassow speaks to CTV News about the cocoa crop yields. Read more: https://t.co/KoAejKeNVN @UofGuelphNews @UofGuelphOAC

#UofG food economist Dr. @MikevonMassow offers his expertise on what's driving recent food cost spikes to @CTVNews @FAREUofG @UofGuelphOAC https://t.co/05KQ44Zgag

Interesting that Disney is advertising 25% off at theme parks for residents of Canada. Additional evidence of less Canadian travel to the US. Will discounts work?